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Consumer and Market Insights: Savory Snacks in Japan

出版商 GlobalData 商品編碼 326257
出版日期 內容資訊 英文 110 Pages
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消費者、市場趨勢的考察:日本的鹹味零食市場 Consumer and Market Insights: Savory Snacks in Japan
出版日期: 2016年07月31日 內容資訊: 英文 110 Pages


本報告提供日本的鹹味零食 (鹹味零食、零嘴零食) 市場相關整體分析、整體市場規模趨勢(以數量、金額為準,過去、今後6年份) ,及各分類的詳細趨勢、領導品牌/自有品牌的市場佔有率、包裝 (包裝形態) 趨勢等調查。


  • 該國情形
  • 市場概要
  • 零售環境和主要的流通管道
  • 包裝
  • 企業品牌/自有品牌的市場佔有率
  • 消費者趨勢
  • 新產品開發的案例
  • 附錄


Product Code: CS3644MF


Japan's Savory Snacks market is forecast to register growth in value as well as volume terms during 2015-2020. The Ethical/Traditional Snacks category had the largest volume share in 2015 and is also projected to witness the fastest growth during 2015-2020. Trying new sensory experiences is a growing trend among Japanese consumers which is driving the demand for new flavors in Savory Snacks. Japan's ageing population will drive new product formulation in the times ahead.

Key Findings

  • The Savory Snacks market in Japan will register higher growth in value terms during 2015-2020 compared to 2010-2015.
  • The Ethnic/Traditional Snacks category has largest volume share in the overall Savory Snacks market
  • The Potato Chips category is forecast to register fastest value growth during 2015-2020
  • Hypermarkets and Supermarkets and Convenience Store are the leading distribution channels in the Japan Savory Snacks market.
  • Flexible Packaging is the most commonly used packaging material in the Savory Snacks market in Japan.

Canadean's Consumer and Market Insights report on the Savory Snacks market in Japan provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Can- Composite, Tub and others
  • Consumer level trends: Top four consumer trends which influence Savory Snacks products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents



  • Report Scope

Country Context

  • Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice figures -Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

  • Value and volume analysis for Japan's Savory Snacks market
  • Impact of exchange rate fluctuations on Savory Snacks market
  • Volume analysis by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share in a category (value terms) and change in market share
  • Volume consumption analysis by gender, age, education and urbanization -at category level
  • Inter-country comparison of average price per kg by category
  • Top variants and pack size distribution analysis
  • Retailer price dynamics

Retail Landscape and Key Distribution Channels

  • Leading retailers in Japan's Food market
  • Leading distribution channels (value terms) in Japan's Savory Snacks market
  • Leading distribution channels ((value terms) by category

Competitive Landscape

  • Market share of leading brands (in value and volume terms) by category and segment
  • Penetration of private label by category in Japan's Savory Snacks market
  • Private label growth (in value terms) compared to brands

Health and Wellness analysis

  • Value of Health and Wellness claims by category
  • Key Health and Wellness product attributes driving sales
  • Key Health and Wellness consumer benefits driving sales
  • Key Health and Wellness companies and market share


  • Savory Snacks market by type of packaging material/container (in volume terms)
  • Savory Snacks market by type of packaging closure (in volume terms)
  • Savory Snacks market by type of packaging, forecast(in volume terms)

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in Japan's Savory Snacks market:
  • How the trend is influencing consumption in Japan's Savory Snacks market
  • How to target the trend in Japan's Savory Snacks market
  • How the trend will evolve in Japan's Savory Snacks market
  • Key target demographic and the rate and which the trend will evolve
  • What are the key drivers that will influence growth of Savory Snacks market in the future

Examples of New Product Development

  • New products launched in Japan's Savory Snacks market


  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Pricing data
  • Sector Overview
  • Health and Wellness data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Health and Wellness definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Country Indicators -overall food value and volume, 2015
  • Table 2: Market value analysis in JPY and US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to JPY
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Segment level analysis by category, 2015
  • Table 7: Average price per kg comparison by categories
  • Table 8: Retailer price dynamics (includes % difference from average price)
  • Table 9: Leading retailers
  • Table 10: Leading brands by segments, 2015
  • Table 11: Leading brands by category, 2015
  • Table 12: Key Health and Wellness product attributes driving sales, 2015
  • Table 13: Key Health and Wellness consumer benefits driving sales, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 4: Market volume share analysis by categories, 2015
  • Figure 5: Market value growth analysis by category, 2010-2020
  • Figure 6: Historic and forecast value analysis by category, 2010-2020
  • Figure 7: Change in market share by category, 2015-2020
  • Figure 8: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 9: Leading distribution channels, overall Food, 2011-2014
  • Figure 10: Leading distribution channels, overall Savory Snacks market, 2015
  • Figure 11: Leading distribution channels by category, 2015
  • Figure 12: Brand share analysis by category (by value and volume), 2015
  • Figure 13: Private label penetration by category, 2015
  • Figure 14: Private label and brand share growth, 2012-2015
  • Figure 15: Value of key Health and Wellness claims, by category, 2010-2020
  • Figure 16: Leading Health and Wellness companies by category, 2015
  • Figure 17: Packaging analysis -key packaging material, container, closure and outer type, 2015
  • Figure 18:Growth in key packaging material, container, closure and outer type, 2015-2020
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