Consumer and Market Insights: the Skincare Market in the US
|出版日期||內容資訊||英文 99 Pages
|消費者、市場趨勢的考察:美國的護膚用品市場的情況 Consumer and Market Insights: the Skincare Market in the US|
|出版日期: 2014年10月30日||內容資訊: 英文 99 Pages||
Consumer and Market Insights: Skincare Market in the US provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Consumer and Market Insights: Skincare Market in the US identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
This report brings together consumer analysis and market data to provide actionable insight into the behavior of US Skincare consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Skincare sector. Category, brand and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.