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Market Focus: Trends and Developments in the Bakery and Cereals Sector in Thailand

出版商 GlobalData 商品編碼 308464
出版日期 內容資訊 英文 42 Pages
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泰國的烘培/麥片穀類部門的趨勢與發展 Market Focus: Trends and Developments in the Bakery and Cereals Sector in Thailand
出版日期: 2014年06月30日 內容資訊: 英文 42 Pages







  • 宏觀經濟分析
  • 概要:消費習慣


  • 整體市場規模(數量·金額)分析
  • 市場規模(數量·金額)分析:各類別
  • 市場佔有率分析


  • 主要趨勢


  • 自有品牌 vs. 國家品牌的普及率
  • 成長率分析


  • 主要的零售業者
  • 主要的流通形態:各類別


  • 主要的包裝材與種類
  • 主要的包裝用封蓋與外包裝



Product Code: CS1554MF


This report brings together consumer insight and market data to provide a comprehensive brief of the Thai Bakery and Cerealssector. This allows for the rapid identification of key growth opportunities across major Bakery and Cerealscategories and their packaging.

Key Findings

  • Exchange rate fluctuations are inducing volatility in sales growth in US dollar terms.
  • Bread and Rolls is the largest and fastest growing category in the overall market.
  • Age related products and Indulgence seeking behavior is driving Bakery and Cereals consumption in Thailand.
  • Private labels are performing well in Thailand, and penetration is relatively high within the Thai Bakery and Cereals market. Retailers in Thailand have heavily promoted and introduced store brands at a lower price, and consumers consider the quality to be almost the same as national brands.
  • Film and Trays made of Flexible Packaging are the most commonly used packaging materials in Thailand's Bakery and Cereals market.

The Bakery and Cereals market in Thailand is driven by Bread and Rolls, Cookies, and Cakes, Pastries and Sweet Pies, which together account for more than three quarters of the overall market by value.Positive socio-economic factors such as the high share of the working population, increased urbanization, and growth in disposable income will drive growth in the market. Imported brands will remain in demand owing to their high quality, particularly in categories such as Cookies, Breakfast Cereals, and Savory Biscuits.

Reasons To Buy

This overview of the consumer and market dynamics of the Thai Bakery and Cereals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table of Contents

Executive Summary

Future Outlook

Country Context

  • Macro economic analysis
  • Overview -consumption habits

Sector Analysis

  • Overall value -volume analysis
  • Value -volume analysis by categories
  • Market share analysis

Consumer Overview

  • Key trends

Private Labels

  • Private label vs. national brand penetration
  • Growth analysis

Distribution insights

  • Leading retailers
  • Key distribution formats by categories

Packaging Insight

  • Key packaging material and type
  • Top packaging closures and outers

Leading players with market share

Data Appendix and Summary Methodology

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