墨西哥的鹹味零食部門的趨勢與發展

本報告提供墨西哥的鹹味零食相關調查分析、消費者趨勢與市場資料考察、墨西哥的鹹味零食概要，以及主要鹹味零食類別的成長機會、包裝等相關彙整。

第1章 摘要整理

第2章 今後預測

第3章 該國背景

• 宏觀經濟分析
• 概要:消費習慣

第4章 部門分析

• 銷售額/銷售量分析:整體
• 銷售額/銷售量分析:各類別
• 市場佔有率分析

第5章 消費者概要

• 主要趨勢

第6章 自有品牌

• 自有品牌VS全國品牌的滲透
• 成長分析

第7章 流通相關考察

• 主要的零售業者
• 主要的流通形式:各類別

第8章 包裝的考察

• 主要包裝的材料和種類
• 主要的閉合方法與包裝

第9章 主要企業/市場佔有率

附錄

This report brings together consumer insight and market data to provide a comprehensive brief of the Mexican Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Findings

• The Savory Snacks market in Mexico is driven by a large youth population and a rising middle class urban population.
• Processed Snacks is the largest category by value, while Meat Snacks will register the highest growth during 2013-2018.
• Better Value for Money and Health and Indulgence are the leading motivational factors influencing Savory Snacks consumption in Mexico.
• Hypermarkets and Supermarkets are the largest retailers of Savory Snacks in Mexico; however Convenience Stores registered fast growth during 2010-2013.
• Increasing awareness of obesity problems is driving consumers towards "better for you" products, with greater preference for low-fat, reduced calorie, and baked snacks.

The Savory Snacks market in Mexico will grow at a steady rate during 2013-2018. Potato Chips and Processed Snacks are among the highest value categories in the Mexican Savory Snacks market, constituting almost 76% of the Mexican Savory Snacks sector by value. Mexican consumers prefer to purchase value for money products as rising food price inflation limits their expenditure on premium products.

Reasons To Buy

This overview of the consumer and market dynamics of the Mexican Savory Snacks sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table of Contents

Executive Summary

Future Outlook

Country Context

• Macro economic analysis
• Overview -Consumption habits

Sector Analysis

• Overall value-volume analysis
• Value-volume analysis by categories
• Market share analysis

Consumer Overview

• Key trends

Private Labels

• Private label vs. national brand penetration
• Growth analysis

Distribution insights

• Leading retailers
• Key distribution formats by categories

Packaging Insight

• Key packaging material and type
• Top packing closures and outers

Leading players with market share

Data Appendix and Summary Methodology