表紙
市場調查報告書

Web分析的全球市場規模 - COVID-19的影響,各地區預測:2020年∼2027年

Global Web Analytics Market Size study, by Deployment, by Application, by End-User and Regional Forecasts 2020-2027

出版商 Bizwit Research & Consulting LLP 商品編碼 953974
出版日期 內容資訊 英文
商品交期: 2-3個工作天內
價格
Web分析的全球市場規模 - COVID-19的影響,各地區預測:2020年∼2027年 Global Web Analytics Market Size study, by Deployment, by Application, by End-User and Regional Forecasts 2020-2027
出版日期: 2020年07月30日內容資訊: 英文
簡介

全球 Web分析市場2019年價值約31億美元,在2020∼2027年預測期間預計將以超越19.3%的成長率成長。COVID-19的爆發增加了在家工作的員工數量,也增加對線上影片觀看,下載,影片會議等的需求,導致網路流量和資料使用量的增加以及Web分析利用率的提高,並導致市場成長。 另外,線上購物的成長趨勢和社交媒體用戶的成長也推動了市場的成長。 但是,在預測期內,資料隱私和安​​全問題已成為限制市場成長的限制因素。

本報告提供全球Web分析市場相關調查分析,市場概要,市場規模、預測,各市場區隔的市場分析,各地區的市場分析,競爭情形等相關的系統性資訊。

目錄

第1章 摘要整理

第2章 全球Web分析市場:定義和範圍

第3章 全球Web分析市場:市場動態

  • Web分析對市場的影響分析

第4章 全球Web分析市場:產業分析

  • 波特的五力分析
  • PEST分析
  • 投資/引進模式
  • 分析師的建議與結論

第5章 全球Web分析市場:各配置

  • 市場概述
  • 市場成果值,各配置:未來性分析
  • 市場估計值、預測值:各配置 (以金額為準)
  • 子區隔分析
    • 內部部署
    • 雲端

第6章 全球Web分析市場:各應用領域

  • 市場概述
  • 市場成果值,各應用領域:未來性分析
  • 市場估計值、預測值:各應用領域 (以金額為準)
  • 子區隔分析
    • 社群媒體管理
    • 定位、行為分析
    • 展示廣告的最佳化
    • 多通路宣傳活動分析
    • 線上行銷
    • 其他

第7章 全球Web分析市場:各終端用戶

  • 市場概述
  • 市場成果值,各終端用戶:未來性分析
  • 市場估計值、預測值:各終端用戶 (以金額為準)
  • 子區隔分析
    • 銀行、金融服務、保險(BFSI)
    • 零售業
    • 醫療保健
    • 旅遊、飯店
    • IT、電訊
    • 媒體、娛樂
    • 其他

第8章 全球Web分析市場:地區分析

  • 市場概述
  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 其他
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 其他
  • 南美
    • 巴西
    • 墨西哥
  • 其他地區

第9章 競爭資訊

  • 主要市場策略
  • 企業簡介
    • Adobe Systems Inc.
    • AT Internet
    • Facebook Inc.
    • Google LLC
    • Hotjar Ltd
    • IBM Corporation
    • Microsoft Corporation
    • SAS Institute Inc.
    • Splunk Inc.
    • Webtrends Inc.

第10章 調查流程

目錄

Title:
Global Web Analytics Market Size study, by Deployment (On-Premises, Cloud), by Application (Social Media Management, Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, Online Marketing, Others), by End-User (Banking, Financial Services, & Insurance (BFSI), Retail, Healthcare , Travel & Hospitality, IT & Telecommunications, Media & Entertainment, Others) and Regional Forecasts 2020-2027.

Global Web Analytics Market is valued at approximately USD 3.1 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 19.3% over the forecast period 2020-2027. Web analytics is extensively utilized to pursue and scrutinize the user's collaboration patterns with the website as they connect and stream information or data. This process includes the collection, assessment, and coverage of web data created from these interfaces that deliver perceptions on the demand and interest of customers. Further, web analytics also help to improve marketing strategies through the data collected from mobile web data to interpret the customer's geographic distribution. This will help the marketers to enhance their marketing strategies accordingly the demographics basis. The aforementioned factors are expected to drive the growth of the web analytics market in the forthcoming years. Moreover, in the recent outbreak of the COVID-19 crisis, several business organizations, particularly in highly affected countries are allowing their employees to work from home to ensure business continuity. With the growing number of employees working from home resulting in rise in demand for online video watching, downloading, and interaction through video conferencing, all of which are leading to increased network traffic and data usage, which ultimately enhance the utilization of web analytics. Therefore, this factor is further influencing the growth of the web analytics market in the forthcoming years. Furthermore, the increase in the number of social media users in the developed and developing economies, along with the rise in trend of online shopping are the few factors responsible for the CAGR of the market during the forecast period. For instance, according to the Global Digital Report 2019, the total number of social media users was estimated at 3.484 billion in 2019 across the globe, demonstrating an increase of 9% year-on-year (YoY). This, in turn, is expected to strengthen the market growth all over the world. However, data privacy and security concern are one of the major factors restraining the market growth over the forecast period of 2020-2027.

The regional analysis of the global Web Analytics market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World. Asia-pacific is the leading/significant region across the world in terms of market share owing to the constant growth in online shopping and marketing automation, coupled with the rising preference toward online data-driven businesses in the region. Whereas Asia-Pacific is also anticipated to exhibit the highest growth rate / CAGR over the forecast period 2020-2027. Factors such as increasing penetration of the internet with a rise in the number of social users and surging demand for mobile analytics would create lucrative growth prospects for the Web Analytics market across the Asia-Pacific region.

Major market player included in this report are:

Adobe Systems Inc.

AT Internet

Facebook Inc.

Google LLC

Hotjar Ltd

IBM Corporation

Microsoft Corporation

SAS Institute Inc.

Splunk Inc.

Webtrends Inc.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Deployment:

On-Premises

Cloud

By Application:

Social Media Management

Targeting and Behavioural Analysis

Display Advertising Optimization

Multichannel Campaign Analysis

Online Marketing

Others

By End-User:

Banking, Financial Services, & Insurance (BFSI)

Retail

Healthcare

Travel & Hospitality

IT & Telecommunications

Media & Entertainment

Others

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2017, 2018

Base year - 2019

Forecast period - 2020 to 2027

Target Audience of the Global Web Analytics Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Table of Contents

Chapter 1. Executive Summary

  • 1.1. Market Snapshot
  • 1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion)
    • 1.2.1. Web Analytics Market, by Region, 2018-2027 (USD Billion)
    • 1.2.2. Web Analytics Market, by Deployment, 2018-2027 (USD Billion)
    • 1.2.3. Web Analytics Market, by Application, 2018-2027 (USD Billion)
    • 1.2.4. Web Analytics Market, by End-User, 2018-2027 (USD Billion)
  • 1.3. Key Trends
  • 1.4. Estimation Methodology
  • 1.5. Research Assumption

Chapter 2. Global Web Analytics Market Definition and Scope

  • 2.1. Objective of the Study
  • 2.2. Market Definition & Scope
    • 2.2.1. Scope of the Study
    • 2.2.2. Industry Evolution
  • 2.3. Years Considered for the Study
  • 2.4. Currency Conversion Rates

Chapter 3. Global Web Analytics Market Dynamics

  • 3.1. Web Analytics Market Impact Analysis (2018-2027)
    • 3.1.1. Market Drivers
    • 3.1.2. Market Challenges
    • 3.1.3. Market Opportunities

Chapter 4. Global Web Analytics Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model (2017-2027)
  • 4.2. PEST Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
  • 4.3. Investment Adoption Model
  • 4.4. Analyst Recommendation & Conclusion

Chapter 5. Global Web Analytics Market, by Deployment

  • 5.1. Market Snapshot
  • 5.2. Global Web Analytics Market by Deployment, Performance - Potential Analysis
  • 5.3. Global Web Analytics Market Estimates & Forecasts by Deployment 2017-2027 (USD Billion)
  • 5.4. Web Analytics Market, Sub Segment Analysis
    • 5.4.1. On-Premises
    • 5.4.2. Cloud

Chapter 6. Global Web Analytics Market, by Application

  • 6.1. Market Snapshot
  • 6.2. Global Web Analytics Market by Application, Performance - Potential Analysis
  • 6.3. Global Web Analytics Market Estimates & Forecasts by Application 2017-2027 (USD Billion)
  • 6.4. Web Analytics Market, Sub Segment Analysis
    • 6.4.1. Social Media Management
    • 6.4.2. Targeting and Behavioural Analysis
    • 6.4.3. Display Advertising Optimization
    • 6.4.4. Multichannel Campaign Analysis
    • 6.4.5. Online Marketing
    • 6.4.6. Others

Chapter 7. Global Web Analytics Market, by End-User

  • 7.1. Market Snapshot
  • 7.2. Global Web Analytics Market by End-User - Potential Analysis
  • 7.3. Global Web Analytics Market Estimates & Forecasts by End-User 2017-2027 (USD Billion)
  • 7.4. Web Analytics Market, Sub Segment Analysis
    • 7.4.1. Banking, Financial Services, & Insurance (BFSI)
    • 7.4.2. Retail
    • 7.4.3. Healthcare
    • 7.4.4. Travel & Hospitality
    • 7.4.5. IT & Telecommunications
    • 7.4.6. Media & Entertainment
    • 7.4.7. Others

Chapter 8. Global Web Analytics Market, Regional Analysis

  • 8.1. Web Analytics Market, Regional Market Snapshot
  • 8.2. North America Web Analytics Market
    • 8.2.1. U.S. Web Analytics Market
      • 8.2.1.1. Deployment breakdown estimates & forecasts, 2017-2027
      • 8.2.1.2. Application breakdown estimates & forecasts, 2017-2027
      • 8.2.1.3. End-User breakdown estimates & forecasts, 2017-2027
    • 8.2.2. Canada Web Analytics Market
  • 8.3. Europe Web Analytics Market Snapshot
    • 8.3.1. U.K. Web Analytics Market
    • 8.3.2. Germany Web Analytics Market
    • 8.3.3. France Web Analytics Market
    • 8.3.4. Spain Web Analytics Market
    • 8.3.5. Italy Web Analytics Market
    • 8.3.6. Rest of Europe Web Analytics Market
  • 8.4. Asia-Pacific Web Analytics Market Snapshot
    • 8.4.1. China Web Analytics Market
    • 8.4.2. India Web Analytics Market
    • 8.4.3. Japan Web Analytics Market
    • 8.4.4. Australia Web Analytics Market
    • 8.4.5. South Korea Web Analytics Market
    • 8.4.6. Rest of Asia Pacific Web Analytics Market
  • 8.5. Latin America Web Analytics Market Snapshot
    • 8.5.1. Brazil Web Analytics Market
    • 8.5.2. Mexico Web Analytics Market
  • 8.6. Rest of The World Web Analytics Market

Chapter 9. Competitive Intelligence

  • 9.1. Top Market Strategies
  • 9.2. Company Profiles
    • 9.2.1. Adobe Systems Inc.
      • 9.2.1.1. Key Information
      • 9.2.1.2. Overview
      • 9.2.1.3. Financial (Subject to Data Availability)
      • 9.2.1.4. Product Summary
      • 9.2.1.5. Recent Developments
    • 9.2.2. AT Internet
    • 9.2.3. Facebook Inc.
    • 9.2.4. Google LLC
    • 9.2.5. Hotjar Ltd
    • 9.2.6. IBM Corporation
    • 9.2.7. Microsoft Corporation
    • 9.2.8. SAS Institute Inc.
    • 9.2.9. Splunk Inc.
    • 9.2.10. Webtrends Inc.

Chapter 10. Research Process

  • 10.1. Research Process
    • 10.1.1. Data Mining
    • 10.1.2. Analysis
    • 10.1.3. Market Estimation
    • 10.1.4. Validation
    • 10.1.5. Publishing
  • 10.2. Research Attributes
  • 10.3. Research Assumption

LIST OF TABLES

  • TABLE 1. Global Web Analytics market, report scope
  • TABLE 2. Global Web Analytics market estimates & forecasts by region 2017-2027 (USD Billion)
  • TABLE 3. Global Web Analytics market estimates & forecasts by Deployment 2017-2027 (USD Billion)
  • TABLE 4. Global Web Analytics market estimates & forecasts by Application 2017-2027 (USD Billion)
  • TABLE 5. Global Web Analytics market estimates & forecasts by End-User 2017-2027 (USD Billion)
  • TABLE 6. Global Web Analytics market by segment, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 7. Global Web Analytics market by region, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 8. Global Web Analytics market by segment, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 9. Global Web Analytics market by region, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 10. Global Web Analytics market by segment, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 11. Global Web Analytics market by region, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 12. Global Web Analytics market by segment, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 13. Global Web Analytics market by region, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 14. Global Web Analytics market by segment, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 15. Global Web Analytics market by region, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 16. Global Web Analytics market by segment, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 17. Global Web Analytics market by region, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 18. Global Web Analytics market by segment, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 19. Global Web Analytics market by region, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 20. Global Web Analytics market by segment, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 21. Global Web Analytics market by region, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 22. U.S. Web Analytics market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 23. U.S. Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 24. U.S. Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 25. Canada Web Analytics market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 26. Canada Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 27. Canada Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 28. UK Web Analytics market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 29. UK Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 30. UK Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 31. Germany Web Analytics market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 32. Germany Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 33. Germany Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 34. France Web Analytics market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 35. France Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 36. France Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 37. Spain Web Analytics market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 38. Spain Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 39. Spain Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 40. Italy Web Analytics market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 41. Italy Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 42. Italy Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 43. ROE Web Analytics market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 44. ROE Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 45. ROE Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 46. China Web Analytics market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 47. China Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 48. China Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 49. India Web Analytics market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 50. India Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 51. India Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 52. Japan Web Analytics market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 53. Japan Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 54. Japan Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 55. Australia Web Analytics market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 56. Australia Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 57. Australia Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 58. South Korea Web Analytics market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 59. South Korea Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 60. South Korea Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 61. ROPAC Web Analytics market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 62. ROPAC Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 63. ROPAC Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 64. Brazil Web Analytics market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 65. Brazil Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 66. Brazil Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 67. Mexico Web Analytics market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 68. Mexico Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 69. Mexico Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 70. ROLA Web Analytics market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 71. ROLA Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 72. ROLA Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 73. ROW Web Analytics market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 74. ROW Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 75. ROW Web Analytics market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 76. List of secondary sources, used in the study of global Web Analytics market
  • TABLE 77. List of primary sources, used in the study of global Web Analytics market
  • TABLE 78. Years considered for the study
  • TABLE 79. Exchange rates considered

LIST OF FIGURES

  • FIG 1. Global Web Analytics market, research methodology
  • FIG 2. Global Web Analytics market, market estimation techniques
  • FIG 3. Global market size estimates & forecast methods
  • FIG 4. Global Web Analytics market, key trends 2019
  • FIG 5. Global Web Analytics market, growth prospects 2020-2027
  • FIG 6. Global Web Analytics market, porters 5 force Model
  • FIG 7. Global Web Analytics market, pest analysis
  • FIG 8. Global Web Analytics market, value chain analysis
  • FIG 9. Global Web Analytics market by segment, 2017 & 2027 (USD Billion)
  • FIG 10. Global Web Analytics market by segment, 2017 & 2027 (USD Billion)
  • FIG 11. Global Web Analytics market by segment, 2017 & 2027 (USD Billion)
  • FIG 12. Global Web Analytics market by segment, 2017 & 2027 (USD Billion)
  • FIG 13. Global Web Analytics market by segment, 2017 & 2027 (USD Billion)
  • FIG 14. Global Web Analytics market by segment, 2017 & 2027 (USD Billion)
  • FIG 15. Global Web Analytics market by segment, 2017 & 2027 (USD Billion)
  • FIG 16. Global Web Analytics market by segment, 2017 & 2027 (USD Billion)
  • FIG 17. Global Web Analytics market, regional snapshot 2017 & 2027
  • FIG 18. North America Web Analytics market 2017 & 2027 (USD Billion)
  • FIG 19. Europe Web Analytics market 2017 & 2027 (USD Billion)
  • FIG 20. Asia-Pacific Web Analytics market 2017 & 2027 (USD Billion)
  • FIG 21. Latin America Web Analytics market 2017 & 2027 (USD Billion)
  • FIG 22. Global Web Analytics market, company market share analysis (2019)