市場調查報告書

全球電視分析市場規模調查:應用程序(廣告,競爭對手分析),部署(雲,內部部署)和地理預測:2020-2027

Global TV Analytics Market Size study, by Application (Advertising, Competitor Analysis), by Deployment (Cloud, On-Premise) and Regional Forecasts 2020-2027

出版商 Bizwit Research & Consulting LLP 商品編碼 949977
出版日期 內容資訊 英文
商品交期: 2-3個工作天內
價格
全球電視分析市場規模調查:應用程序(廣告,競爭對手分析),部署(雲,內部部署)和地理預測:2020-2027 Global TV Analytics Market Size study, by Application (Advertising, Competitor Analysis), by Deployment (Cloud, On-Premise) and Regional Forecasts 2020-2027
出版日期: 2020年07月01日內容資訊: 英文
簡介

2019年,全球電視分析市場價值約為23.2億美元,預計在2020-2027年的預測期間將增長17.40%以上。電視分析是指對頻道,網路,廣告,活動和客戶模式的分析,以增加投資回報率並增強公司的客戶基礎。電視分析可以洞悉客戶的行為和反應模式,以及運營和網絡性能。全球範圍內數位化程度的提高導致多個行業對數字廣告的投資增加,這是市場增長的主要動力。例如,根據Statista的統計,到2020年4月,全球59%的人口的在線滲透將激發數字廣告並推動市場增長。尋找能夠從數位投資中獲得最佳結果的創新解決方案的需求為市場增長創造了機會。在視頻點播訂閱量激增的推動下,數字原始網路系列的增長趨勢是推動市場增長的動力。對諸如Hotstar,Zee5,Netflix和Amazon Prime之類的頂級平台的需求不斷增長,這極大地推動了市場的發展。此外,數據分析技術在技術數據收集方面所提供的先進技術使訪問無限數據成為可能。它包括客戶數據,位置詳細信息,廣告分析和有針對性的人口統計信息,以幫助公司接受電視分析。但是,新興經濟體中不良的數位基礎設施是2020-2027年預測期間全球電視分析市場增長的主要製約因素。

該報告調查了電視分析市場,並提供了按應用,部署和地區劃分的市場概況以及趨勢,以及進入該市場的公司的概況。

內容

第1章執行摘要

第2章世界電視分析市場的定義和範圍

第3章世界電視分析市場動態

  • 電視分析市場影響分析(2018-2027)

第4章世界電視分析市場:產業分析

  • 波特的5功率模型
  • PEST分析
  • 投資招聘模型
  • 分析師的建議和結論

第5章全球電視分析市場,按用途

  • 市場概況
  • 按應用,性能潛力分析的全球電視分析市場
  • 2017-2027年全球按應用分列的電視分析市場估計和預測(十億美元)
  • 電視分析市場,細分市場分析
    • 廣告
    • 競爭對手分析

第6章按部署的世界電視分析市場

  • 市場概況
  • 按部署,性能潛力分析分析的全球電視分析市場
  • 2017-2027年按部署分列的全球電視分析市場估計和預測(十億美元)
  • 電視分析市場,細分市場分析
    • 雲端部署
    • 內部部署

第7章世界電視分析市場,區域分析

  • 區域市場概況
  • 北美
    • 美國
    • 加拿大
  • 歐洲快照
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 意大利
    • 其他
  • 亞太快照
    • 中國
    • 印度
    • 日本
    • 澳大利亞
    • 韓國
    • 其他
  • 拉丁美洲快照
    • 巴西
    • 墨西哥
  • 其他地區

第8章競爭信息

  • 頂級市場策略
  • 公司簡介
    • Adobe Inc.
    • Amobee Inc.
    • Alphonso Inc.
    • BrightLine Partners LLC.
    • Edgeware AB
    • iSpot.tv, Inc.
    • Sorenson Media
    • NPAW (Nice People At Work)
    • Viaccess-Orca Ltd.
    • Realytics

第9章調查過程

目錄

Global TV Analytics Market is valued approximately at USD 2.23 Billion in 2019 and is anticipated to grow with a growth rate of more than 17.40% over the forecast period 2020-2027. TV Analytics refers to analysis of the channels, networks, advertisements, campaigns and the customer pattern in order to enhance the Return on Investments by the companies and enhance customer base. TV analysis offers insights of customer behavior and reactive pattern along with the operational and network performance. Increase in digitization worldwide resulting higher investments in the digital advertisements in several industry verticals is the major factor driving the growth of the market. For Instance: As per Statista is April 2020, global online penetration rate is 59% of the world population motivating digital advertisements and enhancing the growth of the market. Surge in the need to find innovative solutions to get optimized results out of digital investments create opportunities for the market growth. Rise in the trend for digital original web series along with surge in the Subscription for Video on Demand are the factors which fuel the growth of the market. Rising demand for Over the Top platforms such as Hotstar, Zee5, Netflix and Amazon Prime contribute significantly for the development of the market. Moreover, advances offered by data analytics in data collection by technology has enabled the access of unlimited data. Including customer data, location detail, advertisement analysis and target demographics which boost the acceptance of TV analytics by the companies. However, lack in the digital infrastructure in the emerging economies is the major restraining factor which impedes the growth of Global TV Analysis Market over the forecast period of 2020-2027.

The regional analysis of global TV Analytics market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. Europe followed by North America is the leading/significant region across the world due to weather conditions and presence of snowy regions. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2027. Factors such as rise in excitement among people for adventurous sports and increase in the income levels to afford the recreational activities would create lucrative growth prospects for the TV Analytics market across Asia-Pacific region.

Major market player included in this report are:

Adobe Inc. (US)

Amobee Inc. (US)

Alphonso Inc. (US)

BrightLine Partners LLC. (US)

Edgeware AB (Sweden)

iSpot.tv, Inc. (US)

Sorenson Media (US)

NPAW (Nice People At Work) (Spain)

Viaccess-Orca Ltd. (France)

Realytics (France)

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Application:

Advertising

Competitor Analysis

By Deployment:

Cloud

On-Premise

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2017, 2018

Base year - 2019

Forecast period - 2020 to 2027

Target Audience of the Global TV Analytics Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Table of Contents

Chapter 1. Executive Summary

  • 1.1. Market Snapshot
  • 1.2. Global & Segmental Market Estimates & forecasts, 2018-2027 (USD Billion)
    • 1.2.1. TV Analytics Market, by Region, 2018-2027 (USD Billion)
    • 1.2.2. TV Analytics Market, by Application, 2018-2027 (USD Billion)
    • 1.2.3. TV Analytics Market, by Deployment, 2018-2027 (USD Billion)
  • 1.3. Key Trends
  • 1.4. Estimation Methodology
  • 1.5. Research Assumption

Chapter 2. Global TV Analytics Market Definition and Scope

  • 2.1. Objective of the Study
  • 2.2. Market Definition & Scope
    • 2.2.1. Scope of the Study
    • 2.2.2. industry Evolution
  • 2.3. Years Considered for the Study
  • 2.4. Currency Conversion Rates

Chapter 3. Global TV Analytics Market Dynamics

  • 3.1. TV Analytics Market Impact Analysis (2018-2027)
    • 3.1.1. Market Drivers
    • 3.1.2. Market Challenges
    • 3.1.3. Market Opportunities

Chapter 4. Global TV Analytics Market: Industry Analysis

  • 4.1. Porter's 5 force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 force Model (2017-2027)
  • 4.2. PEST Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
  • 4.3. Investment Adoption Model
  • 4.4. Analyst Recommendation & Conclusion

Chapter 5. Global TV Analytics Market, by Application

  • 5.1. Market Snapshot
  • 5.2. Global TV Analytics Market by Application, Performance - Potential Analysis
  • 5.3. Global TV Analytics Market Estimates & forecasts by Application 2017-2027 (USD Billion)
  • 5.4. TV Analytics Market, Sub Segment Analysis
    • 5.4.1. Advertising
    • 5.4.2. Competitor Analysis

Chapter 6. Global TV Analytics Market, by Deployment

  • 6.1. Market Snapshot
  • 6.2. Global TV Analytics Market by Deployment, Performance - Potential Analysis
  • 6.3. Global TV Analytics Market Estimates & forecasts by Deployment 2017-2027 (USD Billion)
  • 6.4. TV Analytics Market, Sub Segment Analysis
    • 6.4.1. Cloud
    • 6.4.2. On-Premise

Chapter 7. Global TV Analytics Market, Regional Analysis

  • 7.1. TV Analytics Market, Regional Market Snapshot
  • 7.2. North America TV Analytics Market
    • 7.2.1. U.S. TV Analytics Market
      • 7.2.1.1. Application breakdown estimates & forecasts, 2017-2027
      • 7.2.1.2. Deployment breakdown estimates & forecasts, 2017-2027
    • 7.2.2. Canada TV Analytics Market
  • 7.3. Europe TV Analytics Market Snapshot
    • 7.3.1. U.K. TV Analytics Market
    • 7.3.2. Germany TV Analytics Market
    • 7.3.3. France TV Analytics Market
    • 7.3.4. Spain TV Analytics Market
    • 7.3.5. Italy TV Analytics Market
    • 7.3.6. Rest of Europe TV Analytics Market
  • 7.4. Asia-Pacific TV Analytics Market Snapshot
    • 7.4.1. China TV Analytics Market
    • 7.4.2. India TV Analytics Market
    • 7.4.3. Japan TV Analytics Market
    • 7.4.4. Australia TV Analytics Market
    • 7.4.5. South Korea TV Analytics Market
    • 7.4.6. Rest of Asia Pacific TV Analytics Market
  • 7.5. Latin America TV Analytics Market Snapshot
    • 7.5.1. Brazil TV Analytics Market
    • 7.5.2. Mexico TV Analytics Market
  • 7.6. Rest of The World TV Analytics Market

Chapter 8. Competitive intelligence

  • 8.1. Top Market Strategies
  • 8.2. Company Profiles
    • 8.2.1. Adobe Inc.
      • 8.2.1.1. Key information
      • 8.2.1.2. Overview
      • 8.2.1.3. Financial (Subject to Data Availability)
      • 8.2.1.4. Product Summary
      • 8.2.1.5. Recent Developments
    • 8.2.2. Amobee Inc.
    • 8.2.3. Alphonso Inc.
    • 8.2.4. BrightLine Partners LLC.
    • 8.2.5. Edgeware AB
    • 8.2.6. iSpot.tv, Inc.
    • 8.2.7. Sorenson Media
    • 8.2.8. NPAW (Nice People At Work)
    • 8.2.9. Viaccess-Orca Ltd.
    • 8.2.10. Realytics

Chapter 9. Research Process

  • 9.1. Research Process
    • 9.1.1. Data Mining
    • 9.1.2. Analysis
    • 9.1.3. Market Estimation
    • 9.1.4. Validation
    • 9.1.5. Publishing
  • 9.2. Research Attributes
  • 9.3. Research Assumption

LIST OF TABLES

  • TABLE 1. Global TV Analytics Market, Report Scope
  • TABLE 2. Global TV Analytics Market Estimates & forecasts by Region 2017-2027 (USD Billion)
  • TABLE 3. Global TV Analytics Market Estimates & forecasts by Application 2017-2027 (USD Billion)
  • TABLE 4. Global TV Analytics Market Estimates & forecasts by Deployment 2017-2027 (USD Billion)
  • TABLE 5. Global TV Analytics Market by Segment, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 6. Global TV Analytics Market by Region, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 7. Global TV Analytics Market by Segment, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 8. Global TV Analytics Market by Region, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 9. Global TV Analytics Market by Segment, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 10. Global TV Analytics Market by Region, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 11. Global TV Analytics Market by Segment, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 12. Global TV Analytics Market by Region, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 13. U.S. TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 14. U.S. TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 15. U.S. TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 16. Canada TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 17. Canada TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 18. Canada TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 19. UK TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 20. UK TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 21. UK TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 22. Germany TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 23. Germany TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 24. Germany TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 25. Roe TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 26. Roe TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 27. Roe TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 28. China TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 29. China TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 30. China TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 31. India TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 32. India TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 33. India TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 34. Japan TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 35. Japan TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 36. Japan TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 37. ROAPAC TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 38. ROAPAC TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 39. ROAPAC TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 40. Brazil TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 41. Brazil TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 42. Brazil TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 43. Mexico TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 44. Mexico TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 45. Mexico TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 46. ROLA TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 47. ROLA TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 48. ROLA TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 49. ROW TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 50. ROW TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 51. ROW TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 52. List of Secondary Sources, Used in The Study of Global TV Analytics Market
  • TABLE 53. List of Primary Sources, Used in The Study of Global TV Analytics Market
  • TABLE 54. Years Considered for The Study
  • TABLE 55. Exchange Rates Considered

LIST OF FIGURES

  • FIG 1. Global TV Analytics Market, Research Methodology
  • FIG 2. Global TV Analytics Market, Market Estimation Techniques
  • FIG 3. Global Market Size Estimates & forecast Methods
  • FIG 4. Global TV Analytics Market, Key Trends 2019
  • FIG 5. Global TV Analytics Market, Growth Prospects 2020-2027
  • FIG 6. Global TV Analytics Market, Porters 5 force Model
  • FIG 7. Global TV Analytics Market, Pest Analysis
  • FIG 8. Global TV Analytics Market, Value Chain Analysis
  • FIG 9. Global TV Analytics Market by Segment, 2017 & 2027 (USD Billion)
  • FIG 10. Global TV Analytics Market by Segment, 2017 & 2027 (USD Billion)
  • FIG 11. Global TV Analytics Market by Segment, 2017 & 2027 (USD Billion)
  • FIG 12. Global TV Analytics Market by Segment, 2017 & 2027 (USD Billion)
  • FIG 13. Global TV Analytics Market, Regional Snapshot 2017 & 2027
  • FIG 14. North America TV Analytics Market 2017 & 2027 (USD Billion)
  • FIG 15. Europe TV Analytics Market 2017 & 2027 (USD Billion)
  • FIG 16. Asia Pacific TV Analytics Market 2017 & 2027 (USD Billion)
  • FIG 17. Latin America TV Analytics Market 2017 & 2027 (USD Billion)
  • FIG 18. Global TV Analytics Market, Company Market Share Analysis (2019)