市場調查報告書

全球行動行銷市場:各解決方案,企業規模,終端用戶,及各地區預測

Global Mobile Marketing Market Size study, by Solution, by Enterprise Size, by End-User and Regional Forecasts 2019-2026

出版商 Bizwit Research & Consulting LLP 商品編碼 923416
出版日期 內容資訊 英文
商品交期: 2-3個工作天內
價格
全球行動行銷市場:各解決方案,企業規模,終端用戶,及各地區預測 Global Mobile Marketing Market Size study, by Solution, by Enterprise Size, by End-User and Regional Forecasts 2019-2026
出版日期: 2020年01月20日內容資訊: 英文
簡介

本報告提供全球行動行銷市場的相關調查,提供市場機會,課題及趨勢,成長要素,各解決方案·企業規模·終端用戶·地區的市場分析,競爭情形,主要企業的簡介等資訊。

目錄

第1章 摘要整理

  • 市場概述
  • 市場估計及預測:世界/各市場區隔
  • 主要趨勢
  • 估計方法
  • 調查的前提條件

第2章 市場定義及範圍

  • 調查的目的
  • 市場定義·範圍
    • 調查範圍
    • 產業的發展
  • 研究涵蓋年份
  • 匯率

第3章 市場動態

  • 市場影響分析
    • 市場成長要素
    • 市場課題
    • 市場機會

第4章 產業分析

  • 波特的五力分析
  • PEST分析
  • 投資採用模式
  • 分析師的建議·結論

第5章 市場分析:各解決方案

  • 市場概述
  • 市場實際成果:潛在力分析
  • 市場估計·預測
  • 子區隔分析
    • 行動網站
    • SMS
    • 基於定位的行銷
    • QR編碼
    • 其他

第6章 市場分析:不同企業規模

  • 市場概述
  • 市場實際成果:潛在力分析
  • 市場估計·預測
  • 子區隔分析
    • 中小企業
    • 大企業

第7章 市場分析:各終端用戶

  • 市場概述
  • 市場實際成果:潛在力分析
  • 市場估計·預測
  • 子區隔分析
    • 零售
    • 媒體·娛樂
    • 汽車
    • 醫療保健
    • 其他

第8章 市場分析:各地區

  • 市場概述
  • 北美
  • 歐洲
  • 亞太地區
  • 南美
  • 其他

第9章 競爭情形

  • 主要市場策略
  • 企業簡介
    • IBM Corporation
    • Google Inc.
    • InMobi
    • Millennial Media
    • Marketo
    • Amobee, Inc.
    • Flurry, Inc.
    • Oracle Corp.
    • SAS Institute Inc.
    • Chartboost, Inc.

第10章 調查方法

  • 調查方法
    • 資料探勘
    • 分析
    • 市場預測
    • 檢驗
    • 出版
  • 調查屬性
  • 調查的前提條件
目錄

Global Mobile Marketing Market is valued approximately at USD 53 billion in 2018 and is anticipated to grow with a healthy growth rate of more than 30% over the forecast period 2019-2026. Mobile marketing is a type of multi-channel, digital marketing strategy which emphasized at achieving a certain type of audience on their tablets, smartphones or any other associated devices across websites, MMS and SMS, e-mail, social media, or mobile applications for news and promotion of the product. There are various mobile marketing channels and involve tradeshows, technology and billboards. The mobile marketing channels are the swiftest growing mean to link up with the audience since consumers examine text messages more commonly than e-mails. Effective mobile marketing means recognizing the mobile audience, designing or developing content with mobile platforms as per the need of consumers and marketing strategic use of mobile applications and SMS/MMS marketing. Increasing number of smartphone users, growth of social media and advertising, along with surging need for mobile web and mobile applications are the few factor responsible for high CAGR of the market over the forecast period. For instance, in 2016, smartphone shipments reached to over 467 million units in China, accounting for about 31.8% of the total volume of smartphone shipments worldwide. The number of smartphone users in China is likely to reach about 1.1 billion by 2019 with as many as 63% of the smartphone owners. Also, as per Pew Research it was estimated that more than 5 billion people has mobile devices in 2016 globally. This in turn is projected to leverage the adoption of Mobile Marketing among the end-use applications. However, strict government regulations associated with mobile ads aided with security and privacy concerns are the few factors that impede the growth of global mobile marketing market during the forecast period.

The regional analysis of global Mobile Marketing Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the world in terms of market share owing to the wide presence of mobile marketing service providers coupled with the increasing penetration of smartphone among people across this region. However, Asia-Pacific is anticipated to exhibit highest growth rate / CAGR over the forecast period. Factors such as increasing investment in mobile advertising along with surging number of social media users, especially in India and China, which is expected to provide lucrative growth opportunities to the Asia-Pacific Mobile Marketing market during the forecast period.

Major market player included in this report are:

IBM Corporation

Google Inc.

InMobi

Millennial Media

Marketo

Amobee, Inc.

Flurry, Inc.

Oracle Corp.

SAS Institute Inc.

Chartboost, Inc.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Solution:

Mobile Web

SMS

Location-Based Marketing

QR Codes

Others

By Enterprise Size:

Small & Medium Enterprises

Large Enterprises

By End-User:

Retail

Media & Entertainment

Automotive

Healthcare

Others

By Region:

North America

U.S.

Canada

Europe

UK

Germany

Asia Pacific

China

India

Japan

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2016, 2017

Base year - 2018

Forecast period - 2019 to 2026

Target Audience of the Global Mobile Marketing Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Table of Contents

Chapter 1. Executive Summary

  • 1.1. Market Snapshot
  • 1.2. Global & Segmental Market Estimates & Forecasts, 2017-2026 (USD Billion)
    • 1.2.1. Mobile Marketing Market, by Solution, 2017-2026 (USD Billion)
    • 1.2.2. Mobile Marketing Market, by Enterprise Size, 2017-2026 (USD Billion)
    • 1.2.3. Mobile Marketing Market, by End-User, 2017-2026 (USD Billion)
    • 1.2.4. Mobile Marketing Market, by Region, 2017-2026 (USD Billion)
  • 1.3. Key Trends
  • 1.4. Estimation Methodology
  • 1.5. Research Assumption

Chapter 2. Global Mobile Marketing Market Definition and Scope

  • 2.1. Objective of the Study
  • 2.2. Market Definition & Scope
    • 2.2.1. Scope of the Study
    • 2.2.2. Industry Evolution
  • 2.3. Years Considered for the Study
  • 2.4. Currency Conversion Rates

Chapter 3. Global Mobile Marketing Market Dynamics

  • 3.1. Mobile Marketing Market Impact Analysis (2018-2026)
    • 3.1.1. Market Drivers
    • 3.1.2. Market Challenges
    • 3.1.3. Market Opportunities

Chapter 4. Global Mobile Marketing Market Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model (2016-2026)
  • 4.2. PEST Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
  • 4.3. Investment Adoption Model
  • 4.4. Analyst Recommendation & Conclusion

Chapter 5. Global Mobile Marketing Market, by Solution

  • 5.1. Market Snapshot
  • 5.2. Global Mobile Marketing Market by Solution, Performance - Potential Analysis
  • 5.3. Global Mobile Marketing Market Estimates & Forecasts by Solution 2016-2026 (USD Billion)
  • 5.4. Mobile Marketing Market, Sub Segment Analysis
    • 5.4.1. Mobile Web
    • 5.4.2. SMS
    • 5.4.3. Location-Based Marketing
    • 5.4.4. QR Codes
    • 5.4.5. Others

Chapter 6. Global Mobile Marketing Market, by Enterprise Size

  • 6.1. Market Snapshot
  • 6.2. Global Mobile Marketing Market by Enterprise Size, Performance - Potential Analysis
  • 6.3. Global Mobile Marketing Market Estimates & Forecasts by Enterprise Size, 2016-2026 (USD Billion)
  • 6.4. Mobile Marketing Market, Sub Segment Analysis
    • 6.4.1. Small & Medium Enterprises
    • 6.4.2. Large Enterprises

Chapter 7. Global Mobile Marketing Market, by End-User

  • 7.1. Market Snapshot
  • 7.2. Global Mobile Marketing Market by End-User, Performance - Potential Analysis
  • 7.3. Global Mobile Marketing Market Estimates & Forecasts by End-User, 2016-2026 (USD Billion)
  • 7.4. Mobile Marketing Market, Sub Segment Analysis
    • 7.4.1. Retail
    • 7.4.2. Media & Entertainment
    • 7.4.3. Automotive
    • 7.4.4. Healthcare
    • 7.4.5. Others

Chapter 8. Global Mobile Marketing Market, Regional Analysis

  • 8.1. Mobile Marketing Market, Regional Market Snapshot
  • 8.2. North America Mobile Marketing Market
    • 8.2.1. U.S. Mobile Marketing Market
      • 8.2.1.1. Solution breakdown estimates & forecasts, 2016-2026
      • 8.2.1.2. Enterprise Size breakdown estimates & forecasts, 2016-2026
      • 8.2.1.3. End-User breakdown estimates & forecasts, 2016-2026
    • 8.2.2. Canada Mobile Marketing Market
  • 8.3. Europe Mobile Marketing Market Snapshot
    • 8.3.1. U.K. Mobile Marketing Market
    • 8.3.2. Germany Mobile Marketing Market
    • 8.3.3. Rest of Europe Mobile Marketing Market
  • 8.4. Asia-Pacific Mobile Marketing Market Snapshot
    • 8.4.1. China Mobile Marketing Market
    • 8.4.2. India Mobile Marketing Market
    • 8.4.3. Japan Mobile Marketing Market
    • 8.4.4. Rest of Asia Pacific Mobile Marketing Market
  • 8.5. Latin America Mobile Marketing Market Snapshot
    • 8.5.1. Brazil Mobile Marketing Market
    • 8.5.2. Mexico Mobile Marketing Market
  • 8.6. Rest of The World Mobile Marketing Market

Chapter 9. Competitive Intelligence

  • 9.1. Top Market Strategies
  • 9.2. Company Profiles
    • 9.2.1. IBM Corporation
      • 9.2.1.1. Key Information
      • 9.2.1.2. Overview
      • 9.2.1.3. Financial (Subject To Data Availability)
      • 9.2.1.4. Product Summary
      • 9.2.1.5. Recent Developments
    • 9.2.2. Google Inc.
    • 9.2.3. InMobi
    • 9.2.4. Millennial Media
    • 9.2.5. Marketo
    • 9.2.6. Amobee, Inc.
    • 9.2.7. Flurry, Inc.
    • 9.2.8. Oracle Corp.
    • 9.2.9. SAS Institute Inc.
    • 9.2.10. Chartboost, Inc.

Chapter 10. Research Process

  • 10.1. Research Process
    • 10.1.1. Data Mining
    • 10.1.2. Analysis
    • 10.1.3. Market Estimation
    • 10.1.4. Validation
    • 10.1.5. Publishing
  • 10.2. Research Attributes
  • 10.3. Research Assumption

List of Tables

  • TABLE 1. LIST OF SECONDARY EQUIPMENT TYPES, USED IN THE STUDY OF GLOBAL MOBILE MARKETING MARKET
  • TABLE 2. LIST OF PRIMARY EQUIPMENT TYPES, USED IN THE STUDY OF GLOBAL MOBILE MARKETING MARKET
  • TABLE 3. GLOBAL MOBILE MARKETING MARKET, REPORT SCOPE
  • TABLE 4. YEARS CONSIDERED FOR THE STUDY
  • TABLE 5. EXCHANGE RATES CONSIDERED
  • TABLE 6. GLOBAL MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY REGION 2016-2026 (USD BILLION)
  • TABLE 7. GLOBAL MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SOLUTION 2016-2026 (USD BILLION)
  • TABLE 8. GLOBAL MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY ENTERPRIZE SIZE 2016-2026 (USD BILLION)
  • TABLE 9. GLOBAL MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY END-USER 2016-2026 (USD BILLION)
  • TABLE 10. GLOBAL MOBILE MARKETING MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 11. GLOBAL MOBILE MARKETING MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 12. GLOBAL MOBILE MARKETING MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 13. GLOBAL MOBILE MARKETING MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 14. GLOBAL MOBILE MARKETING MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 15. GLOBAL MOBILE MARKETING MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 16. GLOBAL MOBILE MARKETING MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 17. GLOBAL MOBILE MARKETING MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 18. U.S. MOBILE MARKETING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 19. U.S. MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 20. U.S. MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 21. CANADA MOBILE MARKETING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 22. CANADA MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 23. CANADA MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 24. UK MOBILE MARKETING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 25. UK MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 26. UK MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 27. GERMANY MOBILE MARKETING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 28. GERMANY MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 29. GERMANY MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 30. ROE MOBILE MARKETING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 31. ROE MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 32. ROE MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 33. CHINA MOBILE MARKETING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 34. CHINA MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 35. CHINA MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 36. INDIA MOBILE MARKETING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 37. INDIA MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 38. INDIA MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 39. JAPAN MOBILE MARKETING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 40. JAPAN MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 41. JAPAN MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 42. ROAPAC MOBILE MARKETING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 43. ROAPAC MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 44. ROAPAC MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 45. BRAZIL MOBILE MARKETING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 46. BRAZIL MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 47. BRAZIL MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 48. MEXICO MOBILE MARKETING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 49. MEXICO MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 50. MEXICO MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 51. ROLA MOBILE MARKETING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 52. ROLA MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 53. ROLA MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 54. ROW MOBILE MARKETING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 55. ROW MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 56. ROW MOBILE MARKETING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

List of Figures

  • FIG 1. GLOBAL MOBILE MARKETING MARKET, RESEARCH METHODOLOGY
  • FIG 2. GLOBAL MOBILE MARKETING MARKET, MARKET ESTIMATION TECHNIQUES
  • FIG 3. GLOBAL MARKET SIZE ESTIMATES & FORECAST METHODS
  • FIG 4. GLOBAL MOBILE MARKETING MARKET, KEY TRENDS 2018
  • FIG 5. GLOBAL MOBILE MARKETING MARKET, GROWTH PROSPECTS 2019-2026
  • FIG 6. GLOBAL MOBILE MARKETING MARKET, PORTERS 5 FORCE MODEL
  • FIG 7. GLOBAL MOBILE MARKETING MARKET, PEST ANALYSIS
  • FIG 8. GLOBAL MOBILE MARKETING MARKET, VALUE CHAIN ANALYSIS
  • FIG 9. GLOBAL MOBILE MARKETING MARKET BY SEGMENT, 2016-2026 (USD BILLION)
  • FIG 10. GLOBAL MOBILE MARKETING MARKET BY SEGMENT, 2016-2026 (USD BILLION)
  • FIG 11. GLOBAL MOBILE MARKETING MARKET BY SEGMENT, 2016-2026 (USD BILLION)
  • FIG 12. GLOBAL MOBILE MARKETING MARKET BY SEGMENT, 2016-2026 (USD BILLION)
  • FIG 13. GLOBAL MOBILE MARKETING MARKET, REGIONAL SNAPSHOT 2016-2026
  • FIG 14. NORTH AMERICA MOBILE MARKETING MARKET 2016-2026 (USD BILLION)
  • FIG 15. EUROPE MOBILE MARKETING MARKET 2016-2026 (USD BILLION)
  • FIG 16. ASIA PACIFIC MOBILE MARKETING MARKET 2016-2026 (USD BILLION)
  • FIG 17. LATIN AMERICA MOBILE MARKETING MARKET 2016-2026 (USD BILLION)
  • FIG 18. GLOBAL MOBILE MARKETING MARKET, COMPANY MARKET SHARE ANALYSIS (2018)