Global Customer Journey Analytics Software Market is valued at approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2022-2028. Customer journey analytics software is a variety of software that assists companies to manage their customer experience across all channels and touchpoints. The rising use of customer behavior data analysis, increasing digitalization, coupled with the growing adoption of augmented reality and virtual reality (VR) are the major factors that are attributed to the global market demand. For instance, as per Statista, in 2020, the expenditure on digital transformation technologies and services around the world is accounted for around USD 1.31 trillion. Also, the amount is anticipated to grow continuously and reach approximately USD 2.8 trillion. Therefore, the rising emphasis on digital transformation is excelling the demand for customer journey analytics software, which, in turn, augments the market growth across the globe. However, several complications associated with the present technologies impede the growth of the market over the forecast period of 2022-2028. Also, the rising investment in R&D activities and increasing inclination for offering a better customer experience are anticipated to act as catalyzing factors for the market demand during the forecast period.
The key regions considered for the global Customer Journey Analytics Software Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world in terms of market share owing to high availability of emerging technologies and presence of the significant market players. Whereas, Asia-Pacific is anticipated to exhibit the highest CAGR over the forecast period 2022-2028. Factors such as the rising proliferation of internet, as well as surging demand for AR and VR majorly across regions like South Korea, India, Japan, and China, would create lucrative growth prospects for the Customer Journey Analytics Software Market across the Asia-Pacific region.
Major market players included in this report are:
Adobe
Pointillist
Salesforce
Flockrush
Indicatie
Verint
CloudCherry
Cooladata
UXPressia
Alterian
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Type
On-Premises
Cloud-based
By Application
Small and Medium Enterprises
Large Enterprises
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year - 2018, 2019, 2020
Base year - 2021
Forecast period - 2022 to 2028
Target Audience of the Global Customer Journey Analytics Software Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
Table of Contents
Chapter 1. Executive Summary
- 1.1. Market Snapshot
- 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Billion)
- 1.2.1. Customer Journey Analytics Software Market, by Region, 2020-2028 (USD Billion)
- 1.2.2. Customer Journey Analytics Software Market, by Type, 2020-2028 (USD Billion)
- 1.2.3. Customer Journey Analytics Software Market, by Application, 2020-2028 (USD Billion)
- 1.3. Key Trends
- 1.4. Estimation Methodology
- 1.5. Research Assumption
Chapter 2. Global Customer Journey Analytics Software Market Definition and Scope
- 2.1. Objective of the Study
- 2.2. Market Definition & Scope
- 2.2.1. Scope of the Study
- 2.2.2. Industry Evolution
- 2.3. Years Considered for the Study
- 2.4. Currency Conversion Rates
Chapter 3. Global Customer Journey Analytics Software Market Dynamics
- 3.1. Customer Journey Analytics Software Market Impact Analysis (2020-2028)
- 3.1.1. Market Drivers
- 3.1.1.1. Increasing digitalization
- 3.1.1.2. Growing adoption of augmented reality and virtual reality (VR)
- 3.1.2. Market Challenges
- 3.1.2.1. Some complications are associated with the present technologies
- 3.1.3. Market Opportunities
- 3.1.3.1. Rising investment in R&D activities
- 3.1.3.2. Increasing inclination for offering a better customer experience
Chapter 4. Global Customer Journey Analytics Software Market Industry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.1.6. Futuristic Approach to Porter's 5 Force Model (2018-2028)
- 4.2. PEST Analysis
- 4.2.1. Political
- 4.2.2. Economical
- 4.2.3. Social
- 4.2.4. Technological
- 4.3. Investment Adoption Model
- 4.4. Analyst Recommendation & Conclusion
- 4.5. Top investment opportunity
- 4.6. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
- 5.1.1. Assessment of the overall impact of COVID-19 on the industry
- 5.1.2. Pre COVID-19 and post COVID-19 market scenario
Chapter 6. Global Customer Journey Analytics Software Market, by Type
- 6.1. Market Snapshot
- 6.2. Global Customer Journey Analytics Software Market by Type, Performance - Potential Analysis
- 6.3. Global Customer Journey Analytics Software Market Estimates & Forecasts by Type, 2018-2028 (USD Billion)
- 6.4. Customer Journey Analytics Software Market, Sub Segment Analysis
- 6.4.1. On-Premises
- 6.4.2. Cloud-based
Chapter 7. Global Customer Journey Analytics Software Market, by Application
- 7.1. Market Snapshot
- 7.2. Global Customer Journey Analytics Software Market by Application, Performance - Potential Analysis
- 7.3. Global Customer Journey Analytics Software Market Estimates & Forecasts by Application, 2018-2028 (USD Billion)
- 7.4. Customer Journey Analytics Software Market, Sub Segment Analysis
- 7.4.1. Small and Medium Enterprises
- 7.4.2. Large Enterprises
Chapter 8. Global Customer Journey Analytics Software Market, Regional Analysis
- 8.1. Customer Journey Analytics Software Market, Regional Market Snapshot
- 8.2. North America Customer Journey Analytics Software Market
- 8.2.1. U.S. Customer Journey Analytics Software Market
- 8.2.1.1. Type breakdown estimates & forecasts, 2018-2028
- 8.2.1.2. Application breakdown estimates & forecasts, 2018-2028
- 8.2.2. Canada Customer Journey Analytics Software Market
- 8.3. Europe Customer Journey Analytics Software Market Snapshot
- 8.3.1. U.K. Customer Journey Analytics Software Market
- 8.3.2. Germany Customer Journey Analytics Software Market
- 8.3.3. France Customer Journey Analytics Software Market
- 8.3.4. Spain Customer Journey Analytics Software Market
- 8.3.5. Italy Customer Journey Analytics Software Market
- 8.3.6. Rest of Europe Customer Journey Analytics Software Market
- 8.4. Asia-Pacific Customer Journey Analytics Software Market Snapshot
- 8.4.1. China Customer Journey Analytics Software Market
- 8.4.2. India Customer Journey Analytics Software Market
- 8.4.3. Japan Customer Journey Analytics Software Market
- 8.4.4. Australia Customer Journey Analytics Software Market
- 8.4.5. South Korea Customer Journey Analytics Software Market
- 8.4.6. Rest of Asia Pacific Customer Journey Analytics Software Market
- 8.5. Latin America Customer Journey Analytics Software Market Snapshot
- 8.5.1. Brazil Customer Journey Analytics Software Market
- 8.5.2. Mexico Customer Journey Analytics Software Market
- 8.6. Rest of The World Customer Journey Analytics Software Market
Chapter 9. Competitive Intelligence
- 9.1. Top Market Strategies
- 9.2. Company Profiles
- 9.2.1. Adobe
- 9.2.1.1. Key Information
- 9.2.1.2. Overview
- 9.2.1.3. Financial (Subject to Data Availability)
- 9.2.1.4. Product Summary
- 9.2.1.5. Recent Developments
- 9.2.2. Pointillist
- 9.2.3. Salesforce
- 9.2.4. Flockrush
- 9.2.5. Indicatie
- 9.2.6. Verint
- 9.2.7. CloudCherry
- 9.2.8. Cooladata
- 9.2.9. UXPressia
- 9.2.10. Alterian
Chapter 10. Research Process
- 10.1. Research Process
- 10.1.1. Data Mining
- 10.1.2. Analysis
- 10.1.3. Market Estimation
- 10.1.4. Validation
- 10.1.5. Publishing
- 10.2. Research Attributes
- 10.3. Research Assumption