表紙
市場調查報告書
商品編碼
1070260

原生廣告的全球市場規模:各類型(In Feed型,檢索型,推薦型,促銷清單型,In-Ad型,自訂型/其他),各平台,各地區的預測(2022年∼2028年)

Global Native Advertising Market Size study, by Types (In Feed Ad Units, Search Ads, Recommendation Units, Promoted Listings, In-Ad -, Custom / Can't be Contained ) by Platform and Regional Forecasts 2022-2028

出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 | 商品交期: 2-3個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

全球原生廣告的市場規模,由於主要數位廣告支出和智慧型手機使用者數量增加等促進因素而成長。

還有隨著新興市場上網際網路的普及和消費者的支出模式的變化,原生廣告的採用和需求,有擴大在預測期間內的市場成長的可能性。

可是,政府的不利規則和法規,預計阻礙2022年∼2028年的預測期間的市場成長。

本報告提供全球原生廣告市場調查,市場概要,產業分析,COVID-19的風險評估,各類型,各平台,各地區的分析,及競爭資訊等資訊。

目錄

第1章 摘要整理

第2章 全球原生廣告市場:定義和範圍

第3章 全球原生廣告市場:市場動態

  • 原生廣告市場:影響分析(2020年∼2028年)

第4章 全球原生廣告市場:產業分析

  • 波特的五力分析
  • PEST分析
  • 投資採用模式
  • 分析師的推薦事項與結論
  • 主要的投資機會
  • 主要的成功策略

第5章 風險評估:COVID-19影響

    • COVID-19對產業的整體影響的評估
    • COVID-19前、後的市場方案

第6章 全球原生廣告市場:各類型

  • 市場概述
  • 成果 - 潛力分析
  • 估計、預測(2019年∼2028年)
  • 子區隔分析
    • In Feed型(Forbes, Yahoo, Facebook, Twitter)
    • 檢索型廣告(Yahoo, Google, Bing, Ask)
    • 推薦型(Outbrain, Taboola, Disqus, Gravity)
    • 促銷清單型(Etsy, Amazon, Foursquare, Google)
    • In-Ad型(IAB標準)-(Appssavvy, Martini Media, EA, Onespot, Federated Media)
    • 自訂/其他(Hearst, Flipboard, Tumblr, Spotify, Pandora)

第7章 全球原生廣告市場:各平台

  • 市場概述
  • 成果 - 潛力分析
  • 估計、預測(2019年∼2028年)
  • 子區隔分析
    • 封閉式平台
    • 開放式平台
    • 混合平台

第8章 全球原生廣告市場:各地區分析

  • 各地區市場的概述
  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 義大利
    • 其他歐洲
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 韓國
    • 其他亞太地區
  • 南美
    • 巴西
    • 墨西哥
  • 全球其他地區

第9章 競爭資訊

  • 主要市場策略
  • 企業簡介
    • IAB Playbook Pvt Ltd
    • Outbrain, Inc Ltd.
    • Taboola, Inc Ltd.
    • Sharethrough, Pvt Ltd.
    • AdsNative, Pvt Ltd.
    • TripleLift, Pvt Ltd.
    • Nativo, Pvt Ltd.
    • Instinctive, Pvt Ltd.
    • OneSpot Pvt Ltd.
    • Livefyre Pvt Ltd.

第10章 調查流程

目錄

Global Native Advertising Market is valued approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028. Native advertising also known as sponsored content refers to concept of creating tailored ads that relates with the page content, similar to the design, and consistent with the platform overview that the viewer feels the ad belongs there. Some of the examples of native ads are promoted search results and sponsored social media posts. Native or sponsored content ads are meant to be less obtrusive and more relevant than regular display ads. Growing digital advertising spending and rising number of smartphone users are key drivers for the growth of Native Advertising market. For instance, according to The United Nations Conference on Trade and Development (UNCTAD)'s "DIGITAL ECONOMY REPORT 2021"- As of 2020, the global digital advertising spending was estimated at around USD 300 billion and accounted for 30% of total media advertising spending and as per projections by the year 2022, the total digital advertising spending would reach to approx. USD 450 billion, would account for around 40% of the total media advertising spending. Also, with the increasing penetration of Internet in emerging markets and changing spending pattern of consumers, the adoption & demand for Native Advertising is likely to increase the market growth during the forecast period. However, unfavorable government rules and regulations impedes the growth of the market over the forecast period of 2022-2028.

The key regions considered for the global Native Advertising market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is the leading region across the world in terms of market share owing to growing technological advancements and presence of leading market players in the region. Whereas Asia-Pacific is anticipated to exhibit highest growth rate over the forecast period 2022-2028. Factors such as rapid adoption of smartphone and increasing penetration of mobile internet in the emerging countries in the region would create lucrative growth prospects for the Native Advertising market across Asia-Pacific region.

Major market player included in this report are:

IAB Playbook Pvt Ltd.

Outbrain, Inc Ltd.

Taboola, Inc Ltd.

Sharethrough, Pvt Ltd.

AdsNative, Pvt Ltd.

TripleLift, Pvt Ltd.

Nativo, Pvt Ltd.

Instinctive, Pvt Ltd.

OneSpot Pvt Ltd.

Livefyre Pvt Ltd.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Types:

In Feed Ad Units (Forbes, Yahoo, Facebook, Twitter)

Search Ads (Yahoo, Google, Bing, Ask)

Recommendation Units (Outbrain, Taboola, Disqus, Gravity)

Promoted Listings (Etsy, Amazon, Foursquare, Google)

In-Ad (IAB Standard) - (Appssavvy, Martini Media, EA, Onespot, Federated Media)

Custom / Can't be Contained (Hearst, Flipboard, Tumblr, Spotify, Pandora)

By Platform:

Closed Platforms

Open Platforms

Hybrid Platforms

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2018, 2019, 2020

Base year - 2021

Forecast period - 2022 to 2028

Target Audience of the Global Native Advertising Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Table of Contents

Chapter 1. Executive Summary

  • 1.1. Market Snapshot
  • 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Billion)
    • 1.2.1. Native Advertising Market, by Region, 2020-2028 (USD Billion)
    • 1.2.2. Native Advertising Market, by Types, 2020-2028 (USD Billion)
    • 1.2.3. Native Advertising Market, by Platform, 2020-2028 (USD Billion)
  • 1.3. Key Trends
  • 1.4. Estimation Methodology
  • 1.5. Research Assumption

Chapter 2. Global Native Advertising Market Definition and Scope

  • 2.1. Objective of the Study
  • 2.2. Market Definition & Scope
    • 2.2.1. Scope of the Study
    • 2.2.2. Industry Evolution
  • 2.3. Years Considered for the Study
  • 2.4. Currency Conversion Rates

Chapter 3. Global Native Advertising Market Dynamics

  • 3.1. Native Advertising Market Impact Analysis (2020-2028)
    • 3.1.1. Market Drivers
      • 3.1.1.1. Increasing Digital advertising spending
      • 3.1.1.2. Rising number of smartphone users
    • 3.1.2. Market Challenges
      • 3.1.2.1. Government rules and regulations over sponsored ads
    • 3.1.3. Market Opportunities
      • 3.1.3.1. Rising penetration of Internet in emerging markets
      • 3.1.3.2. Changing Spending pattern of consumers

Chapter 4. Global Native Advertising Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model (2019-2028)
  • 4.2. PEST Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
  • 4.3. Investment Adoption Model
  • 4.4. Analyst Recommendation & Conclusion
  • 4.5. Top investment opportunity
  • 4.6. Top winning strategies

Chapter 5. Risk Assessment: COVID-19 Impact

    • 5.1.1. Assessment of the overall impact of COVID-19 on the industry
    • 5.1.2. Pre COVID-19 and post COVID-19 market scenario

Chapter 6. Global Native Advertising Market, by Types

  • 6.1. Market Snapshot
  • 6.2. Global Native Advertising Market by Types, Performance - Potential Analysis
  • 6.3. Global Native Advertising Market Estimates & Forecasts by Types 2019-2028 (USD Billion)
  • 6.4. Native Advertising Market, Sub Segment Analysis
    • 6.4.1. In Feed Ad Units (Forbes, Yahoo, Facebook, Twitter)
    • 6.4.2. Search Ads (Yahoo, Google, Bing, Ask)
    • 6.4.3. Recommendation Units (Outbrain, Taboola, Disqus, Gravity)
    • 6.4.4. Promoted Listings (Etsy, Amazon, Foursquare, Google)
    • 6.4.5. In-Ad (IAB Standard) - (Appssavvy, Martini Media, EA, Onespot, Federated Media)
    • 6.4.6. Custom / Can't be Contained (Hearst, Flipboard, Tumblr, Spotify, Pandora)

Chapter 7. Global Native Advertising Market, by Platform

  • 7.1. Market Snapshot
  • 7.2. Global Native Advertising Market by Platform, Performance - Potential Analysis
  • 7.3. Global Native Advertising Market Estimates & Forecasts by Platform 2019-2028 (USD Billion)
  • 7.4. Native Advertising Market, Sub Segment Analysis
    • 7.4.1. Closed Platforms
    • 7.4.2. Open Platforms
    • 7.4.3. Hybrid Platforms

Chapter 8. Global Native Advertising Market, Regional Analysis

  • 8.1. Native Advertising Market, Regional Market Snapshot
  • 8.2. North America Native Advertising Market
    • 8.2.1. U.S. Native Advertising Market
      • 8.2.1.1. Types breakdown estimates & forecasts, 2019-2028
      • 8.2.1.2. Platform breakdown estimates & forecasts, 2019-2028
    • 8.2.2. Canada Native Advertising Market
  • 8.3. Europe Native Advertising Market Snapshot
    • 8.3.1. U.K. Native Advertising Market
    • 8.3.2. Germany Native Advertising Market
    • 8.3.3. France Native Advertising Market
    • 8.3.4. Spain Native Advertising Market
    • 8.3.5. Italy Native Advertising Market
    • 8.3.6. Rest of Europe Native Advertising Market
  • 8.4. Asia-Pacific Native Advertising Market Snapshot
    • 8.4.1. China Native Advertising Market
    • 8.4.2. India Native Advertising Market
    • 8.4.3. Japan Native Advertising Market
    • 8.4.4. Australia Native Advertising Market
    • 8.4.5. South Korea Native Advertising Market
    • 8.4.6. Rest of Asia Pacific Native Advertising Market
  • 8.5. Latin America Native Advertising Market Snapshot
    • 8.5.1. Brazil Native Advertising Market
    • 8.5.2. Mexico Native Advertising Market
  • 8.6. Rest of The World Native Advertising Market

Chapter 9. Competitive Intelligence

  • 9.1. Top Market Strategies
  • 9.2. Company Profiles
    • 9.2.1. IAB Playbook Pvt Ltd
      • 9.2.1.1. Key Information
      • 9.2.1.2. Overview
      • 9.2.1.3. Financial (Subject to Data Availability)
      • 9.2.1.4. Product Summary
      • 9.2.1.5. Recent Developments
    • 9.2.2. Outbrain, Inc Ltd.
    • 9.2.3. Taboola, Inc Ltd.
    • 9.2.4. Sharethrough, Pvt Ltd.
    • 9.2.5. AdsNative, Pvt Ltd.
    • 9.2.6. TripleLift, Pvt Ltd.
    • 9.2.7. Nativo, Pvt Ltd.
    • 9.2.8. Instinctive, Pvt Ltd.
    • 9.2.9. OneSpot Pvt Ltd.
    • 9.2.10. Livefyre Pvt Ltd.

Chapter 10. Research Process

  • 10.1. Research Process
    • 10.1.1. Data Mining
    • 10.1.2. Analysis
    • 10.1.3. Market Estimation
    • 10.1.4. Validation
    • 10.1.5. Publishing
  • 10.2. Research Attributes
  • 10.3. Research Assumption

LIST OF TABLES

  • TABLE 1. Global Native Advertising Market, report scope
  • TABLE 2. Global Native Advertising Market estimates & forecasts by Region 2019-2028 (USD Billion)
  • TABLE 3. Global Native Advertising Market estimates & forecasts by Types 2019-2028 (USD Billion)
  • TABLE 4. Global Native Advertising Market estimates & forecasts by Platform 2019-2028 (USD Billion)
  • TABLE 5. Global Native Advertising Market by segment, estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 6. Global Native Advertising Market by region, estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 7. Global Native Advertising Market by segment, estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 8. Global Native Advertising Market by region, estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 9. Global Native Advertising Market by segment, estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 10. Global Native Advertising Market by region, estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 11. Global Native Advertising Market by segment, estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 12. Global Native Advertising Market by region, estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 13. Global Native Advertising Market by segment, estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 14. Global Native Advertising Market by region, estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 15. U.S. Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 16. U.S. Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 17. U.S. Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 18. Canada Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 19. Canada Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 20. Canada Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 21. UK Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 22. UK Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 23. UK Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 24. Germany Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 25. Germany Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 26. Germany Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 27. RoE Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 28. RoE Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 29. RoE Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 30. China Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 31. China Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 32. China Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 33. India Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 34. India Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 35. India Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 36. Japan Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 37. Japan Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 38. Japan Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 39. RoAPAC Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 40. RoAPAC Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 41. RoAPAC Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 42. Brazil Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 43. Brazil Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 44. Brazil Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 45. Mexico Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 46. Mexico Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 47. Mexico Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 48. RoLA Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 49. RoLA Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 50. RoLA Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 51. Row Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 52. Row Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 53. Row Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 54. List of secondary sources, used in the study of global Native Advertising Market
  • TABLE 55. List of primary sources, used in the study of global Native Advertising Market
  • TABLE 56. Years considered for the study
  • TABLE 57. Exchange rates considered

LIST OF FIGURES

List of figures

  • FIG 1. Global Native Advertising Market, research methodology
  • FIG 2. Global Native Advertising Market, market estimation techniques
  • FIG 3. Global market size estimates & forecast methods
  • FIG 4. Global Native Advertising Market, key trends 2021
  • FIG 5. Global Native Advertising Market, growth prospects Updated_
  • FIG 6. Global Native Advertising Market, porters 5 force model
  • FIG 7. Global Native Advertising Market, pest analysis
  • FIG 8. Global Native Advertising Market, value chain analysis
  • FIG 9. Global Native Advertising Market by segment, 2019 & 2028 (USD Billion)
  • FIG 10. Global Native Advertising Market by segment, 2019 & 2028 (USD Billion)
  • FIG 11. Global Native Advertising Market by segment, 2019 & 2028 (USD Billion)
  • FIG 12. Global Native Advertising Market by segment, 2019 & 2028 (USD Billion)
  • FIG 13. Global Native Advertising Market by segment, 2019 & 2028 (USD Billion)
  • FIG 14. Global Native Advertising Market, regional snapshot 2019 & 2028
  • FIG 15. North America Native Advertising Market 2019 & 2028 (USD Billion)
  • FIG 16. Europe Native Advertising Market 2019 & 2028 (USD Billion)
  • FIG 17. Asia pacific Native Advertising Market 2019 & 2028 (USD Billion)
  • FIG 18. Latin America Native Advertising Market 2019 & 2028 (USD Billion)
  • FIG 19. Global Native Advertising Market, company market share analysis (2021)