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表紙
市場調查報告書

全球 MEMS 麥克風市場規模調查:按類型、SNR(非常高、高、低)、技術、應用和地區預測(2021-2027)

Global MEMS Microphones Market Size study, by Type, by SNR (very high, high, low) by Technology, by Application, and Regional Forecasts 2021-2027

出版商 Bizwit Research & Consulting LLP 商品編碼 1016843
出版日期 內容資訊 英文
商品交期: 2-3個工作天內
價格
全球 MEMS 麥克風市場規模調查:按類型、SNR(非常高、高、低)、技術、應用和地區預測(2021-2027) Global MEMS Microphones Market Size study, by Type, by SNR (very high, high, low) by Technology, by Application, and Regional Forecasts 2021-2027
出版日期: 2021年06月18日內容資訊: 英文
簡介

2020年全球MEMS麥克風市場規模將達到約15.8億美元。

在 2021-2027 年的預測期內,市場預計將以超過 14.4% 的健康增長率增長。

MEMS 麥克風有時被稱為矽麥克風或麥克風芯片。 MEMS 麥克風用於需要小尺寸、出色聲音性能、可靠性和可訪問性的所有音頻環境。隨著支持語音的連接設備的日益普及,MEMS麥克風的接受率不斷提高。儘管與家用設備相比,具有語音控制功能的高級揚聲器的部署越來越多,但大多數語音助手的使用都可以在手機上進行。根據聯邦企業風險管理協會 (AFERM) 的數據,到 2022 年,全球將有超過 50 億個助手部署在手機上。

市場受到智能手機普及率上升的推動。先進的 MEMS 麥克風有可能提高智能手機和台式電腦的音頻質量。由於高端智能手機的廣泛採用,現在每部智能手機都使用多個麥克風進行音頻處理,例如迴聲和降噪、風噪聲去除、光束定向和 3D 聲音。例如,蘋果的 iPhone 有四個麥克風,亞馬遜的 Echo 有七個麥克風。到2022年,全球智能音箱行業預計將達到270億美元。然而,具有改進 SNR 的 MEMS 麥克風對於手機來說太大了。因此,基於壓電技術的 MEMS 麥克風目前僅限於蜂窩調製解調器小工具和便攜式智能揚聲器,限制了市場擴張。市場增長的一個持續挑戰是銷售價格下降導致的利潤率波動。 MEMS 麥克風領域的問題包括技術問題,例如嘈雜環境中的音質不佳。此外,預計在預測期內,日益增長的耳聾人口老齡化將推動對具有高質量麥克風的助聽器的需求,並推動市場擴張。

本報告調查了全球 MEMS 麥克風市場,按類型、SNR、技術、應用、地區和進入市場的公司概況提供了市場概況、趨勢。

目錄

第 1 章執行摘要

第 2 章全球MEMS麥克風市場的定義和範圍

第 3 章世界 MEMS 麥克風市場動態

  • MEMS麥克風市場影響分析(2019-2027)

第 4 章全球MEMS麥克風市場行業分析

  • 波特的 5 力模型
    • 供應商談判權
    • 買方的議價能力
    • 新進入者的威脅
    • 替代威脅
    • 競爭對手之間的敵對關係
    • 波特五力模型的未來主義方法(2018-2027)
  • PEST 分析
    • 政治
    • 經濟實惠
    • 社交
    • 技術
  • 招商招商模式
  • 分析師建議和結論

第 5 章按類型分列的全球 MEMS 麥克風市場

  • 市場快照
  • 全球 MEMS 麥克風市場,按類型:性能潛力分析
  • 全球 MEMS 麥克風市場的估計和預測,按類型:2018-2027(10 億美元)
  • MEMS麥克風市場,細分市場分析
    • 數位
    • 模擬

第 6 章按 SNR 劃分的全球 MEMS 麥克風市場

  • 市場快照
  • 按 SNR 劃分的全球 MEMS 麥克風市場:性能潛力分析
  • 對全球 MEMS 麥克風市場的估計和預測,按 SNR:2018-2027(10 億美元)
  • MEMS麥克風市場,細分市場分析
    • 非常高(64dB 或更高)
    • 高(60 dB 或更高且小於 64 dB)
    • 低(59 dB 或更低)

第 7 章按 SNR 劃分的全球 MEMS 麥克風市場

  • 市場快照
  • 按 SNR 劃分的全球 MEMS 麥克風市場:性能潛力分析
  • 對全球 MEMS 麥克風市場的估計和預測,按 SNR:2018-2027(10 億美元)
  • MEMS麥克風市場,細分市場分析
    • 容量
    • 壓電式

第 8 章按應用分列的全球 MEMS 麥克風市場

  • 市場快照
  • 按應用劃分的全球 MEMS 麥克風市場:性能潛力分析
  • 對全球 MEMS 麥克風市場的估計和預測,按應用:2018-2027(10 億美元)
  • MEMS麥克風市場,細分市場分析
    • 手機
    • 其他連接
    • 物聯網和虛擬現實
    • 助聽器
    • 其他

第 9 章全球 MEMS 麥克風市場,區域分析

  • 區域市場快照
  • 北美
    • 美國
    • 加拿大
  • 歐洲快照
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 意大利
    • 其他
  • 亞太地區概覽
    • 中國
    • 印度
    • 日本
    • 澳大利亞
    • 韓國
    • 其他
  • 拉丁美洲概況
    • 巴西
    • 墨西哥
  • 其他領域

第 10 章競爭信息

  • 頂級市場策略
  • 公司簡介
    • BSE Co., Ltd.
    • Hosiden Corporation
    • Knowledge LLC
    • InvenSense, Inc.
    • Cirrus Logic, Inc.
    • CUI, Inc.
    • Infineon Technologies AG
    • AAC Technologies
    • Goertex
    • Vesper Teechnologies Inc.

第 11 章調查過程

目錄

Global MEMS MicrophonesMarket is valued approximately USD 1.58 billion in 2020 and is anticipated to grow with a healthy growth rate of more than 14.4 % over the forecast period 2021-2027. MEMS microphones are sometimes known as silicon microphones or microphone chips. MEMS microphones are utilized in any audio context where tiny size, great sound performance, dependability, and accessibility are required. The MEMS microphone's acceptance rates have risen due to the growing popularity of voice-enabled connected devices. In contrary to in-home devices, despite the increasing deployment of advanced speakers with voice control capabilities, the majority of voice assistant usage is likely to occur on handsets. According to the Association for Federal Enterprise Risk Management (AFERM), by 2022, over 5 billion assistants will be deployed on handsets around the world. The market is being driven by rising smartphone penetration. Advanced MEMS microphones have the potential to improve the audio quality of smartphones and desktop computers. Because of the widespread adoption of high-end smartphones, more than one microphone is now used per smart phone for audio processing such as echoed and noise reduction, wind noise removal, beam directing, 3D sound, and other fun aspects. Apple's iPhone, for example, has four microphones, while Amazon's Echo has 7. By 2022, the worldwide smart speaker industry is expected to reach USD 27 billion. However, MEMS microphones with increased SNR proved out to be too big for handsets. As a result, MEMS microphones based on piezoelectric technology are now limited to cellular modem gadgets and portable smart speakers, limiting market expansion.The never-ending key difficulty impeding market growth is fluctuating profit margins due to declining sale prices. The problems of the MEMS Microphones sector include technical concerns such as poor sound quality in a noisy environment.Also, the expanding ageing population, which suffers from hearing loss, has sparked demand for hearing aids with high-quality microphones, which is likely to propel market expansion throughout the forecast period.

North America accounts for a substantial portion of the market. Because of the massive existing consumer technology market in north America, the MEMS Microphone is expected to see a high number of adoption rates due to the region's high smart phone penetration rates. In addition, North American operators are offering connection for digital solutions that cut GHG emissions, such as reducing carbon use in transporting materials.Attributed to the prevalence of well-established production centers in China, the Philippines, and Thailand, Asia Pacific now dominates the MEMS microphone industry. As a result of the continuous proliferation of mobile devices, assistive devices, other home appliances, and IoT & VR devices in the region, the Asia Pacific regional market is predicted to grow at the fastest rate over the projected period. The MEA regional market is also predicted to rise significantly. Given that virtual reality is still in its infancy, various hackathon events are held on a regular basis to popularize the technology in the MEA region, hence driving demand for MEMS microphones.

Major market player included in this report are:

BSE Co., Ltd.

Hosiden Corporation

Knowles LLC

InvenSense, Inc.

Cirrus Logic, Inc.

CUI, Inc.

Infineon Technologies AG

AAC Technologies

Goertek

Vesper Technologies

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type:

Digital

Analog

By SNR:

Very high (>=64dB)

High (>=60dB, <64dB)

Low (<=59dB)

By Technology:

Capacitive

Piezoelectric

By Application:

Mobile Phones

Others Consumer Electronics

IoT & VR

Hearing Aids

Others

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2018, 2019

Base year - 2020

Forecast period - 2021 to 2027

Target Audience of the Global MEMS Microphones Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Table of Contents

Chapter 1. Executive Summary

  • 1.1. Market Snapshot
  • 1.2. Global & Segmental Market Estimates & Forecasts, 2019-2027 (USD Billion)
    • 1.2.1. MEMS Microphones Market, by Region, 2019-2027 (USD Billion)
    • 1.2.2. MEMS Microphones Market, by Type,2019-2027 (USD Billion)
    • 1.2.3. MEMS Microphones Market, by SNR ,2019-2027 (USD Billion)
    • 1.2.4. MEMS Microphones Market, by Technology ,2019-2027 (USD Billion)
    • 1.2.5. MEMS Microphones Market, by Application ,2019-2027 (USD Billion)
  • 1.3. Key Trends
  • 1.4. Estimation Methodology
  • 1.5. Research Assumption

Chapter 2. Global MEMS Microphones Market Definition and Scope

  • 2.1. Objective of the Study
  • 2.2. Market Definition & Scope
    • 2.2.1. Scope of the Study
    • 2.2.2. Industry Evolution
  • 2.3. Years Considered for the Study
  • 2.4. Currency Conversion Rates

Chapter 3. Global MEMS Microphones Market Dynamics

  • 3.1. MEMS Microphones Market Impact Analysis (2019-2027)
    • 3.1.1. Market Drivers
      • 3.1.1.1. Growing popularity of voice-enabled connected devices
      • 3.1.1.2. Smart phone penetration
    • 3.1.2. Market Challenges
      • 3.1.2.1. Technical issues such as ineffective voice quality
    • 3.1.3. Market Opportunities
      • 3.1.3.1. Expanding ageing population

Chapter 4. Global MEMS Microphones MarketIndustry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model (2018-2027)
  • 4.2. PEST Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
  • 4.3. Investment Adoption Model
  • 4.4. Analyst Recommendation & Conclusion

Chapter 5. Global MEMS Microphones Market, by Type

  • 5.1. Market Snapshot
  • 5.2. Global MEMS Microphones Market by Type, Performance - Potential Analysis
  • 5.3. Global MEMS Microphones Market Estimates & Forecasts by Type2018-2027 (USD Billion)
  • 5.4. MEMS Microphones Market, Sub Segment Analysis
    • 5.4.1. Digital
    • 5.4.2. Analog

Chapter 6. Global MEMS Microphones Market, by SNR

  • 6.1. Market Snapshot
  • 6.2. Global MEMS Microphones Market by SNR , Performance - Potential Analysis
  • 6.3. Global MEMS Microphones Market Estimates & Forecasts by SNR 2018-2027 (USD Billion)
  • 6.4. MEMS Microphones Market, Sub Segment Analysis
    • 6.4.1. Very high (>=64dB)
    • 6.4.2. High (>=60 Db, <64 dB)
    • 6.4.3. LOW (<=59 dB)

Chapter 7. Global MEMS Microphones Market, by SNR

  • 7.1. Market Snapshot
  • 7.2. Global MEMS Microphones Market by SNR , Performance - Potential Analysis
  • 7.3. Global MEMS Microphones Market Estimates & Forecasts by SNR 2018-2027 (USD Billion)
  • 7.4. MEMS Microphones Market, Sub Segment Analysis
    • 7.4.1. Capacitive
    • 7.4.2. Piezoelectric

Chapter 8. Global MEMS Microphones Market, by Application

  • 8.1. Market Snapshot
  • 8.2. Global MEMS Microphones Market by Application , Performance - Potential Analysis
  • 8.3. Global MEMS Microphones Market Estimates & Forecasts by Application 2018-2027 (USD Billion)
  • 8.4. MEMS Microphones Market, Sub Segment Analysis
    • 8.4.1. Mobile Phones
    • 8.4.2. Other Connections
    • 8.4.3. IoT & VR
    • 8.4.4. Hearing Aids
    • 8.4.5. Others

Chapter 9. Global MEMS Microphones Market, Regional Analysis

  • 9.1. MEMS Microphones Market, Regional Market Snapshot
  • 9.2. North America MEMS Microphones Market
    • 9.2.1. U.S.MEMS Microphones Market
      • 9.2.1.1. Type breakdown estimates & forecasts, 2018-2027
      • 9.2.1.2. SNR breakdown estimates & forecasts, 2018-2027
      • 9.2.1.3. Technology breakdown estimates & forecasts, 2018-2027
      • 9.2.1.4. Application breakdown estimates & forecasts, 2018-2027
    • 9.2.2. CanadaMEMS Microphones Market
  • 9.3. Europe MEMS Microphones Market Snapshot
    • 9.3.1. U.K. MEMS Microphones Market
    • 9.3.2. Germany MEMS Microphones Market
    • 9.3.3. France MEMS Microphones Market
    • 9.3.4. Spain MEMS Microphones Market
    • 9.3.5. Italy MEMS Microphones Market
    • 9.3.6. Rest of EuropeMEMS Microphones Market
  • 9.4. Asia-PacificMEMS Microphones Market Snapshot
    • 9.4.1. China MEMS Microphones Market
    • 9.4.2. India MEMS Microphones Market
    • 9.4.3. JapanMEMS Microphones Market
    • 9.4.4. Australia MEMS Microphones Market
    • 9.4.5. South Korea MEMS Microphones Market
    • 9.4.6. Rest of Asia PacificMEMS Microphones Market
  • 9.5. Latin America MEMS Microphones Market Snapshot
    • 9.5.1. Brazil MEMS Microphones Market
    • 9.5.2. Mexico MEMS Microphones Market
  • 9.6. Rest of The World MEMS Microphones Market

Chapter 10. Competitive Intelligence

  • 10.1. Top Market Strategies
  • 10.2. Company Profiles
    • 10.2.1. BSE Co., Ltd.
      • 10.2.1.1. Key Information
      • 10.2.1.2. Overview
      • 10.2.1.3. Financial (Subject to Data Availability)
      • 10.2.1.4. Product Summary
      • 10.2.1.5. Recent Developments
    • 10.2.2. Hosiden Corporation
    • 10.2.3. Knowledge LLC
    • 10.2.4. InvenSense, Inc.
    • 10.2.5. Cirrus Logic, Inc.
    • 10.2.6. CUI, Inc.
    • 10.2.7. Infineon Technologies AG
    • 10.2.8. AAC Technologies
    • 10.2.9. Goertex
    • 10.2.10. Vesper Teechnologies Inc.

Chapter 11. Research Process

  • 11.1. Research Process
    • 11.1.1. Data Mining
    • 11.1.2. Analysis
    • 11.1.3. Market Estimation
    • 11.1.4. Validation
    • 11.1.5. Publishing
  • 11.2. Research Attributes
  • 11.3. Research Assumption

LIST OF TABLES

  • TABLE 1. Global MEMS Microphones market, report scope
  • TABLE 2. Global MEMS Microphones market estimates & forecasts by Region 2018-2027 (USDBillion)
  • TABLE 3. Global MEMS Microphones market estimates & forecasts by Type2018-2027 (USDBillion)
  • TABLE 4. Global MEMS Microphones market estimates & forecasts by SNR 2018-2027 (USDBillion)
  • TABLE 5. Global MEMS Microphones market estimates & forecasts by Technology 2018-2027 (USDBillion)
  • TABLE 6. Global MEMS Microphones market estimates & forecasts by Application 2018-2027 (USDBillion)
  • TABLE 7. Global MEMS Microphones market by segment, estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 8. Global MEMS Microphones market by region, estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 9. Global MEMS Microphones market by segment, estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 10. Global MEMS Microphones market by region, estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 11. Global MEMS Microphones market by segment, estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 12. Global MEMS Microphones market by region, estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 13. Global MEMS Microphones market by segment, estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 14. Global MEMS Microphones market by region, estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 15. Global MEMS Microphones market by segment, estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 16. Global MEMS Microphones market by region, estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 17. U.S. MEMS Microphones market estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 18. U.S. MEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 19. U.S. MEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 20. Canada MEMS Microphones market estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 21. Canada MEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 22. Canada MEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 23. UKMEMS Microphones market estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 24. UKMEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 25. UKMEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 26. Germany MEMS Microphones market estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 27. Germany MEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 28. Germany MEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 29. RoEMEMS Microphones market estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 30. RoEMEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 31. RoEMEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 32. China MEMS Microphones market estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 33. China MEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 34. China MEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 35. India MEMS Microphones market estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 36. India MEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 37. India MEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 38. Japan MEMS Microphones market estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 39. Japan MEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 40. Japan MEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 41. RoAPACMEMS Microphones market estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 42. RoAPACMEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 43. RoAPACMEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 44. Brazil MEMS Microphones market estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 45. Brazil MEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 46. Brazil MEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 47. Mexico MEMS Microphones market estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 48. Mexico MEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 49. Mexico MEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 50. RoLAMEMS Microphones market estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 51. RoLAMEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 52. RoLAMEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 53. Row MEMS Microphones market estimates & forecasts, 2018-2027 (USDBillion)
  • TABLE 54. Row MEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 55. Row MEMS Microphones market estimates & forecasts by segment 2018-2027 (USDBillion)
  • TABLE 56. List of secondary sources, used in the study of global MEMS Microphones market
  • TABLE 57. List of primary sources, used in the study of global MEMS Microphones market
  • TABLE 58. Years considered for the study
  • TABLE 59. Exchange rates considered

LIST OF FIGURES

List of figures

  • FIG 1. Global MEMS Microphones market, research methodology
  • FIG 2. Global MEMS Microphones market, market estimation techniques
  • FIG 3. Global market size estimates & forecast methods
  • FIG 4. Global MEMS Microphones market, key trends 2020
  • FIG 5. Global MEMS Microphones market, growth prospects 2021-2027
  • FIG 6. Global MEMS Microphones market, porters 5 force model
  • FIG 7. Global MEMS Microphones market, pest analysis
  • FIG 8. Global MEMS Microphones market, value chain analysis
  • FIG 9. Global MEMS Microphones market by segment, 2018& 2027 (USDBillion)
  • FIG 10. Global MEMS Microphones market by segment, 2018& 2027 (USDBillion)
  • FIG 11. Global MEMS Microphones market by segment, 2018& 2027 (USDBillion)
  • FIG 12. Global MEMS Microphones market by segment, 2018& 2027 (USDBillion)
  • FIG 13. Global MEMS Microphones market by segment, 2018& 2027 (USDBillion)
  • FIG 14. Global MEMS Microphones market, regional snapshot 2018& 2027
  • FIG 15. North America MEMS Microphones market2018& 2027 (USDBillion)
  • FIG 16. Europe MEMS Microphones market2018& 2027 (USDBillion)
  • FIG 17. Asia pacific MEMS Microphones market2018& 2027 (USDBillion)
  • FIG 18. Latin America MEMS Microphones market2018& 2027 (USDBillion)
  • FIG 19. Global MEMS Microphones market, company market share analysis (2020)