表紙
市場調查報告書
商品編碼
1000497

路牌廣告及戶外廣告的全球市場:各類型,各應用領域,各地區的市場規模調查與預測(2020年∼2027年)

Global Billboard and Outdoor Advertising Market Size study, by Type, by Application and Regional Forecasts 2020-2027

出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 | 商品交期: 2-3個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

全球路牌廣告及戶外廣告的市場規模,在2020年∼2027年的預測期間內預計以健全成長率成長。

這種形式的廣告,是提高品牌認知度,對許多人宣傳商務(或產品和宣傳活動)的有效率的方法。還提供宣傳活動的廣告主和市場行銷廣泛的彈性,有開拓更高市場成長之道的可能性。再加上技術提高造成的數位廣告招牌使用增加,及都市化的速度增加,是在預測期間內成為市場高年複合成長率原因的幾個要素。

但,高維修成本,是在2020年∼2027年的預測期間抑制市場成長的主要原因之一。

本報告提供路牌廣告及戶外廣告的全球市場的世界市場調查,市場概要,市場成長要素及阻礙因素分析,市場機會,各類型、應用、地區的市場規模的變化與預測,競爭情形,主要企業的簡介等系統性資訊。

目錄

第1章 摘要整理

第2章 市場定義和範圍

第3章 市場動態

  • 市場影響分析(2018年∼2027年)

第4章 產業分析

  • 波特的五力分析
  • PEST分析
  • 投資採用模式
  • 分析師的推薦事項與結論

第5章 各類型

  • 市場概述
  • 效能:各潛力分析
  • 市場規模預測:2017年∼2027年(10億美元單位)
  • 子區隔分析
    • 塗料招牌
    • 數位招牌
    • 多目的招牌
    • 行動廣告看板
    • 其他

第6章 各應用領域

  • 市場概述
  • 效能:各潛力分析
  • 市場規模預測:2017年∼2027年(10億美元單位)
  • 子區隔分析
    • 高速公路
    • 車站
    • 建築物
    • 汽車
    • 其他

第7章 各地區

  • 地區市場概述
  • 北美
    • 美國
    • 加拿大
  • 歐洲的概述
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 義大利
    • 其他歐洲
  • 亞太地區的概述
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 韓國
    • 其他亞太地區
  • 南美的概述
    • 巴西
    • 墨西哥
  • 其他地區

第8章 競爭資訊

  • 最高市場策略
  • 企業簡介
    • JCDecaux
    • Capitol Outdoor LLC
    • Clear Channel Outdoor Holdings Inc
    • Lamar Advertising Co.
    • OUTFRONT Media Inc.
    • Focus Media
    • Stroer
    • Primedia Outdoor

第9章 調查流程

目錄

Title:
Global Billboard and Outdoor Advertising Market Size study, by Type (Painted billboards, Digital billboards, Multi-purpose billboards, Mobile billboards, Others), by Application (Highways, Railway stations, Buildings, Automobiles, Others) and Regional Forecasts 2020-2027.

Global Billboard and Outdoor Advertising Market is valued approximately at USD XXX billion in 2019 and is anticipated to grow with a healthy growth rate of more than XXX% over the forecast period 2020-2027. The use of billboard came in the initial 19th century and have persisted as the most prevalent forms of outdoor advertising. In the early years, billboards were produced through different sections of the paper, which put together to make a single image. Then, it advanced to vinyl material which possibly makes the whole image to be printed on a single sheet. Later on, the developments in technology and material, billboards advanced to digital display panels that can be established quickly and easily. They are generally used in large traffic areas to grab better attention from a wide target audience. This form of advertising is an efficient way of developing brand awareness and broadcasting business (or product or campaign) to as many people. Also, it provides a wide degree of flexibility to advertisers and marketers in their campaign, which may pave the way for higher market growth. Moreover, the increased use of billboards in digital advertising due to the technological enhancements, along with increasing rate of urbanization are the few factors responsible for the high CAGR of the market during the forecast period. For instance, as per Statista, in 2019, American advertisers spent almost USD 3.5 billion on digital outdoor adverting, that incorporates digital billboards, and is projected to grow almost USD 5.2 billion by the year 2023. This, in turn, is likely to strengthen the demand for Billboard and Outdoor Advertising, thereby contributing to the market growth around the world. However, the high maintenance cost is one of the prime factors restraining the market growth over the forecast period of 2020-2027.

The regional analysis of the global Billboard and Outdoor Advertising market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is the leading/significant region across the world in terms of market share owing to the rising government initiative to opt for digital Advertising, along with the wide presence of market vendors in the region. Whereas Asia-Pacific is anticipated to exhibit the highest growth rate / CAGR over the forecast period 2020-2027. Factors such as the growing application of outdoor advertising in automobile and highways coupled with rising urbanization in the developing nations, such as China and India, are the few factors creating a lucrative opportunity for the growth of the Billboard and Outdoor Advertising market in the Asia-Pacific region.

Major market player included in this report are:

JCDecaux

Capitol Outdoor LLC

Clear Channel Outdoor Holdings Inc

Lamar Advertising Co.

OUTFRONT Media Inc.

Focus Media

Stroer

Primedia Outdoor

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type:

Painted billboards

Digital billboards

Multi-purpose billboards

Mobile billboards

Others

By Application:

Highways

Railway stations

Buildings

Automobiles

Others

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2017, 2018

Base year - 2019

Forecast period - 2020 to 2027

Target Audience of the Global Billboard and Outdoor Advertising Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Table of Contents

Chapter 1. Executive Summary

  • 1.1. Market Snapshot
  • 1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion)
    • 1.2.1. Billboard and Outdoor Advertising Market, by Region, 2018-2027 (USD Billion)
    • 1.2.2. Billboard and Outdoor Advertising Market, by Type, 2018-2027 (USD Billion)
    • 1.2.3. Billboard and Outdoor Advertising Market, by Application, 2018-2027 (USD Billion)
  • 1.3. Key Trends
  • 1.4. Estimation Methodology
  • 1.5. Research Assumption

Chapter 2. Global Billboard and Outdoor Advertising Market Definition and Scope

  • 2.1. Objective of the Study
  • 2.2. Market Definition & Scope
    • 2.2.1. Scope of the Study
    • 2.2.2. Industry Evolution
  • 2.3. Years Considered for the Study
  • 2.4. Currency Conversion Rates

Chapter 3. Global Billboard and Outdoor Advertising Market Dynamics

  • 3.1. Billboard and Outdoor Advertising Market Impact Analysis (2018-2027)
    • 3.1.1. Market Drivers
    • 3.1.2. Market Challenges
    • 3.1.3. Market Opportunities

Chapter 4. Global Billboard and Outdoor Advertising Market: Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model (2017-2027)
  • 4.2. PEST Analysis
    • 4.2.1. Political
    • 4.2.2. Economic
    • 4.2.3. Social
    • 4.2.4. Technological
  • 4.3. Investment Adoption Model
  • 4.4. Analyst Recommendation & Conclusion

Chapter 5. Global Billboard and Outdoor Advertising Market, by Type

  • 5.1. Market Snapshot
  • 5.2. Global Billboard and Outdoor Advertising Market by Type, Performance - Potential Analysis
  • 5.3. Global Billboard and Outdoor Advertising Market Estimates & Forecasts by Type 2017-2027 (USD Billion)
  • 5.4. Billboard and Outdoor Advertising Market, Sub Segment Analysis
    • 5.4.1. Painted billboards
    • 5.4.2. Digital billboards
    • 5.4.3. Multi-purpose billboards
    • 5.4.4. Mobile billboards
    • 5.4.5. Others

Chapter 6. Global Billboard and Outdoor Advertising Market, by Application

  • 6.1. Market Snapshot
  • 6.2. Global Billboard and Outdoor Advertising Market by Application, Performance - Potential Analysis
  • 6.3. Global Billboard and Outdoor Advertising Market Estimates & Forecasts by Application 2017-2027 (USD Billion)
  • 6.4. Billboard and Outdoor Advertising Market, Sub Segment Analysis
    • 6.4.1. Highways
    • 6.4.2. Railway stations
    • 6.4.3. Buildings
    • 6.4.4. Automobiles
    • 6.4.5. Others

Chapter 7. Global Billboard and Outdoor Advertising Market, Regional Analysis

  • 7.1. Billboard and Outdoor Advertising Market, Regional Market Snapshot
  • 7.2. North America Billboard and Outdoor Advertising Market
    • 7.2.1. U.S. Billboard and Outdoor Advertising Market
      • 7.2.1.1. Type breakdown estimates & forecasts, 2017-2027
      • 7.2.1.2. Application breakdown estimates & forecasts, 2017-2027
    • 7.2.2. Canada Billboard and Outdoor Advertising Market
  • 7.3. Europe Billboard and Outdoor Advertising Market Snapshot
    • 7.3.1. U.K. Billboard and Outdoor Advertising Market
    • 7.3.2. Germany Billboard and Outdoor Advertising Market
    • 7.3.3. France Billboard and Outdoor Advertising Market
    • 7.3.4. Spain Billboard and Outdoor Advertising Market
    • 7.3.5. Italy Billboard and Outdoor Advertising Market
    • 7.3.6. Rest of Europe Billboard and Outdoor Advertising Market
  • 7.4. Asia-Pacific Billboard and Outdoor Advertising Market Snapshot
    • 7.4.1. China Billboard and Outdoor Advertising Market
    • 7.4.2. India Billboard and Outdoor Advertising Market
    • 7.4.3. Japan Billboard and Outdoor Advertising Market
    • 7.4.4. Australia Billboard and Outdoor Advertising Market
    • 7.4.5. South Korea Billboard and Outdoor Advertising Market
    • 7.4.6. Rest of Asia Pacific Billboard and Outdoor Advertising Market
  • 7.5. Latin America Billboard and Outdoor Advertising Market Snapshot
    • 7.5.1. Brazil Billboard and Outdoor Advertising Market
    • 7.5.2. Mexico Billboard and Outdoor Advertising Market
  • 7.6. Rest of The World Billboard and Outdoor Advertising Market

Chapter 8. Competitive Intelligence

  • 8.1. Top Market Strategies
  • 8.2. Company Profiles
    • 8.2.1. JCDecaux
      • 8.2.1.1. Key Information
      • 8.2.1.2. Overview
      • 8.2.1.3. Financial (Subject to Data Availability)
      • 8.2.1.4. Product Summary
      • 8.2.1.5. Recent Developments
    • 8.2.2. Capitol Outdoor LLC
    • 8.2.3. Clear Channel Outdoor Holdings Inc
    • 8.2.4. Lamar Advertising Co.
    • 8.2.5. OUTFRONT Media Inc.
    • 8.2.6. Focus Media
    • 8.2.7. Stroer
    • 8.2.8. Primedia Outdoor

Chapter 9. Research Process

  • 9.1. Research Process
    • 9.1.1. Data Mining
    • 9.1.2. Analysis
    • 9.1.3. Market Estimation
    • 9.1.4. Validation
    • 9.1.5. Publishing
  • 9.2. Research Attributes
  • 9.3. Research Assumption

LIST OF TABLES

  • TABLE 1. Global Billboard and Outdoor Advertising market, report scope
  • TABLE 2. Global Billboard and Outdoor Advertising market estimates & forecasts by region 2017-2027 (USD Billion)
  • TABLE 3. Global Billboard and Outdoor Advertising market estimates & forecasts by Type 2017-2027 (USD Billion)
  • TABLE 4. Global Billboard and Outdoor Advertising market estimates & forecasts by Application 2017-2027 (USD Billion)
  • TABLE 5. Global Billboard and Outdoor Advertising market by segment, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 6. Global Billboard and Outdoor Advertising market by region, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 7. Global Billboard and Outdoor Advertising market by segment, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 8. Global Billboard and Outdoor Advertising market by region, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 9. Global Billboard and Outdoor Advertising market by segment, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 10. Global Billboard and Outdoor Advertising market by region, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 11. Global Billboard and Outdoor Advertising market by segment, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 12. Global Billboard and Outdoor Advertising market by region, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 13. Global Billboard and Outdoor Advertising market by segment, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 14. Global Billboard and Outdoor Advertising market by region, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 15. Global Billboard and Outdoor Advertising market by segment, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 16. Global Billboard and Outdoor Advertising market by region, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 17. Global Billboard and Outdoor Advertising market by segment, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 18. Global Billboard and Outdoor Advertising market by region, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 19. Global Billboard and Outdoor Advertising market by segment, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 20. Global Billboard and Outdoor Advertising market by region, estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 21. U.S. Billboard and Outdoor Advertising market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 22. U.S. Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 23. U.S. Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 24. Canada Billboard and Outdoor Advertising market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 25. Canada Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 26. Canada Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 27. UK Billboard and Outdoor Advertising market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 28. UK Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 29. UK Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 30. Germany Billboard and Outdoor Advertising market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 31. Germany Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 32. Germany Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 33. France Billboard and Outdoor Advertising market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 34. France Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 35. France Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 36. Spain Billboard and Outdoor Advertising market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 37. Spain Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 38. Spain Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 39. Italy Billboard and Outdoor Advertising market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 40. Italy Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 41. Italy Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 42. ROE Billboard and Outdoor Advertising market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 43. ROE Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 44. ROE Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 45. China Billboard and Outdoor Advertising market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 46. China Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 47. China Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 48. India Billboard and Outdoor Advertising market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 49. India Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 50. India Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 51. Japan Billboard and Outdoor Advertising market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 52. Japan Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 53. Japan Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 54. Australia Billboard and Outdoor Advertising market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 55. Australia Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 56. Australia Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 57. South Korea Billboard and Outdoor Advertising market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 58. South Korea Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 59. South Korea Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 60. ROPAC Billboard and Outdoor Advertising market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 61. ROPAC Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 62. ROPAC Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 63. Brazil Billboard and Outdoor Advertising market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 64. Brazil Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 65. Brazil Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 66. Mexico Billboard and Outdoor Advertising market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 67. Mexico Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 68. Mexico Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 69. ROLA Billboard and Outdoor Advertising market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 70. ROLA Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 71. ROLA Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 72. ROW Billboard and Outdoor Advertising market estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 73. ROW Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 74. ROW Billboard and Outdoor Advertising market estimates & forecasts by segment 2017-2027 (USD Billion)
  • TABLE 75. List of secondary sources, used in the study of global Billboard and Outdoor Advertising market
  • TABLE 76. List of primary sources, used in the study of global Billboard and Outdoor Advertising market
  • TABLE 77. Years considered for the study
  • TABLE 78. Exchange rates considered

LIST OF FIGURES

List of figures

  • FIG 1. Global Billboard and Outdoor Advertising market, research methodology
  • FIG 2. Global Billboard and Outdoor Advertising market, market estimation techniques
  • FIG 3. Global market size estimates & forecast methods
  • FIG 4. Global Billboard and Outdoor Advertising market, key trends 2019
  • FIG 5. Global Billboard and Outdoor Advertising market, growth prospects 2020-2027
  • FIG 6. Global Billboard and Outdoor Advertising market, porters 5 force model
  • FIG 7. Global Billboard and Outdoor Advertising market, pest analysis
  • FIG 8. Global Billboard and Outdoor Advertising market, value chain analysis
  • FIG 9. Global Billboard and Outdoor Advertising market by segment, 2017 & 2027 (USD Billion)
  • FIG 10. Global Billboard and Outdoor Advertising market by segment, 2017 & 2027 (USD Billion)
  • FIG 11. Global Billboard and Outdoor Advertising market by segment, 2017 & 2027 (USD Billion)
  • FIG 12. Global Billboard and Outdoor Advertising market by segment, 2017 & 2027 (USD Billion)
  • FIG 13. Global Billboard and Outdoor Advertising market by segment, 2017 & 2027 (USD Billion)
  • FIG 14. Global Billboard and Outdoor Advertising market by segment, 2017 & 2027 (USD Billion)
  • FIG 15. Global Billboard and Outdoor Advertising market by segment, 2017 & 2027 (USD Billion)
  • FIG 16. Global Billboard and Outdoor Advertising market by segment, 2017 & 2027 (USD Billion)
  • FIG 17. Global Billboard and Outdoor Advertising market, regional snapshot 2017 & 2027
  • FIG 18. North America Billboard and Outdoor Advertising market 2017 & 2027 (USD Billion)
  • FIG 19. Europe Billboard and Outdoor Advertising market 2017 & 2027 (USD Billion)
  • FIG 20. Asia-Pacific Billboard and Outdoor Advertising market 2017 & 2027 (USD Billion)
  • FIG 21. Latin America Billboard and Outdoor Advertising market 2017 & 2027 (USD Billion)
  • FIG 22. Global Billboard and Outdoor Advertising market, company market share analysis (2019)