土耳其的浴室市場

歐洲浴室市場雖然到2007年都一直展現出擴大的趨勢，但之後4年受到經濟危機強烈的影響。尤其2012年更跌到過去15年間的最小市場規模。但是一般認為2013年後就會展現出回復的趨勢。就各產品完整來看，受到從浴缸轉換到淋浴的這個趨勢變化的影響，淋浴相關產品（水龍頭組、淋浴盆）市場展現出相對良好的業績。

本報告提供土耳其的浴室相關市場(浴缸·淋浴設備·衛浴用品等)相關分析，提供最新的市場結構與趨勢，及市場規模·價格的變動(今後5年份)，不同產品詳細趨勢，市場結構，再加上主要企業簡介等調查，並將結果概述為以下內容。

土耳其市場背景情況

• 概要
• 人口·家計結構概要
• 宏觀經濟的趨勢與預測
• 住宅建築的趨勢與預測
• 住宅存量:種類·保有條件別

浴室相關的流通部門

• 市場結構:概要
• 主要的經銷商:摘要

土耳其的浴缸市場

• 市場概要
• 價格趨勢與市場規模
• 價格的分類
• 市場佔有率:鋼製浴缸
• 市場佔有率:合成樹脂浴缸
• 進出口:鐵製浴缸/淋浴盆
• 進出口:鋼製浴缸/淋浴盆
• 進出口:合成樹脂浴缸/淋浴盆
• 管道發展

土耳其的淋浴盆市場

• 市場概要
• 過去的趨勢和今後的預測
• 價格趨勢與市場規模
• 價格的分類
• 市場佔有率:陶瓷淋浴盆
• 市場佔有率:鋼/鐵製淋浴盆
• 市場佔有率:合成樹脂性淋浴盆
• 管道發展

土耳其的衛浴用品市場

• 市場概要
• 過去的趨勢和今後的預測
• 不同產品的銷售額:陶瓷製品
• 不同產品的銷售額:陶瓷以外的產品
• 市場趨勢與預測:安裝模組
• 價格趨勢與市場規模
• 價格的分類:陶瓷製品
• 不同產品的市場規模:陶瓷製品
• 不同產品的市場規模:遮蔽型塑膠水槽
• 市場佔有率:陶瓷製品
• 市場佔有率:遮蔽型塑膠水槽
• 市場佔有率:安裝模組
• 進出口:陶瓷衛浴用品
• 進出口:陶瓷以外的衛浴用品
• 進出口:衛浴用品整體
• 進出口:塑膠製水槽
• 管道發展
• 最終消費者詳細內容

土耳其的水龍頭組市場

• 市場概要
• 過去的趨勢和今後的預測
• 種類·不同用途的銷售額
• 安裝方式別的分類
• 過去的銷售額:不同產品
• 價格趨勢與市場規模
• 價格的分類
• 市場佔有率
• 進出口:Mixer
• 進出口:水龍頭
• 進出口:水龍頭組
• 管道發展:衛生用水龍頭組
• 管道發展:廚房用水龍頭組
• 最終消費者詳細內容
• 自動關閉式水龍頭組及沖水閥(Flushing Valves)概要

土耳其的淋浴牆市場

• 市場概要
• 過去的趨勢和今後的預測
• 不同材料的詳細內容
• 不同種類的詳細內容(淋浴間)
• 門的不同種類的詳細內容(淋浴間)
• 價格趨勢與市場規模
• 價格的分類
• 市場佔有率(淋浴間)
• 市場佔有率(淋浴屏)
• 管道發展(淋浴間)
• 管道發展(淋浴間)
• 管道發展(淋浴屏)

土耳其的水療法市場

• 市場概要
• 過去的趨勢和今後的預測
• 價格趨勢與市場規模
• 價格的分類
• 市場佔有率(按摩浴缸)
• 市場佔有率(水療浴室)
• 市場佔有率(淋浴屏)
• 市場佔有率(複合型產品)
• 管道發展(水療法)
• 管道發展(水療浴室)
• 管道發展(淋浴屏)

附錄A:企業簡介

附錄B:經銷商簡介

This report provides an in-depth analysis of the Turkish bathroom market including the monitoring of recent trend patterns and demand drivers, plus substantiated volume forecasts for the next 5 years.

Market Overview

The European bathroom market is considered a mature market, which experienced solid growth rates during the early to mid-2000s. However, demand for almost all bathroom products declined strongly in Europe following the effects of the economic crisis of 2008/2009. The bathroom market recovered significantly faster in Eastern Europe than in Western Europe, with the latter continuing to show drop in sales demand up to 2015. Indeed, the Eastern European market never suffered the dramatic decline in sales compared to Western Europe.

The overall European bathroom market started to finally enter its recovery phase in 2016, driven by a strong recovery of the housing RMI market since new build demand continued to be relative weak, in turn due to struggling construction markets in Russia and France. Demand for bathroom equipment is nowadays mostly driven by replacement demand, although this is different per product group as well as per country. The housing RMI sector developed favorably across both regions, Eastern and Western Europe, during 2016.

Product Coverage

This report focuses on the following product categories:

• Bathroom Products :
• Baths & Shower Trays
• Sanitary Ware and Alternatives
• Taps & Mixers (Faucets)
• Shower Walls
• Hydrotherapy

Key Data Points

• Historical volume trends (2005-2016) and forecasts (2017-2020)
• Analysis of key market drivers and an understanding of the main influences affecting the future market outlook
• Market values and average prices (2015 and 2016) at manufacturer selling price (MSP) level
• End use sector segmentation (e.g. new housing, RMI, non housing)
• Technical segmentation and product category breakdowns
• Volume market shares per brand/company
• Distribution analysis including routes to market flow diagrams

Table of Contents

I. Introduction : Bathroom & Kitchen

Background : Turkey - Bathroom

• II.0. TR - Background
• II.1. Background : Overview
• II.2. Key Figures
• II.3. Macroeconomic Trends and Forecasts
• II.4. New Dwelling Construction
• II.5. Dwelling Stock by Type and Tenure

Distribution : Turkey - Bathroom

• III.0. TR - Distribution
• III.1. Distribution : Bathroom
• III.2. Summary of Leading Distributors

The Turkish Bath and Shower Tray Market

• 1.0. TR - Baths and Shower Trays
• 1.1. Market Overview : Baths and Shower Trays
• 1.2. Historical Trends and Forecasts
  • 1.3.1. Prices and Market Values
  • 1.3.2. Price Segmentation : Cast Iron Baths
  • 1.3.3. Price Segmentation : Steel Baths
  • 1.3.4. Price Segmentation : Synthetic Baths
  • 1.3.5. Price Segmentation : Ceramic Shower Trays
  • 1.3.6. Price Segmentation : Steel/Cast Iron Shower Trays
  • 1.3.7. Price Segmentation : Synthetic Shower Trays
  • 1.4.1. End Use : Base Year
  • 1.4.2. End Use : Historical and Forecasts
  • 1.5.1. Market Shares : Steel Baths
  • 1.5.2. Market Shares : Synthetic Baths
  • 1.5.3. Market Shares : Ceramic Shower Trays
  • 1.5.4. Market Shares : Steel / Cast Iron Shower Trays
  • 1.5.5. Market Shares : Synthetic Shower Trays
  • 1.6.1/2. Imports & Exports : Cast Iron Baths / Shower Trays
  • 1.6.3/4. Imports & Exports : Steel Baths / Shower Trays
  • 1.6.5/6. Imports & Exports : Synthetic Baths / Shower Trays

The Turkish Bathroom Market

• 1.7.1/2. Distribution Flow : Baths
• 1.7.3/4. Distribution Flow : Shower Trays

The Turkish Sanitary Ware Market

• 2.0. TR - Sanitary Ware
• 2.1. Market Sector Overview : Sanitary Ware
  • 2.2.1. Historical Trends and Forecasts : Sanitary Ware
  • 2.2.2. Historical Trends and Forecasts : Non CSW
  • 2.2.3. Historical Trend & Forecasts: Installation Modules
  • 2.3.1. Prices and Market Values : Sanitary Ware
  • 2.3.2. Detailed Prices and Market Values (EUR) : CSW
  • 2.3.3. Detailed Prices and Market Values (TRY) : CSW
  • 2.3.4. Detailed Prices and Market Values : Conc. Cisterns
  • 2.3.5. Price Segmentation : WCs
  • 2.3.6. Price Segmentation : Washbasins
  • 2.4.1. End Use : Base Year
  • 2.4.2. End Use : Historical and Forecasts
  • 2.5.1. Market Shares : All Ceramic Sanitary Ware
  • 2.5.2. Market Shares : WCs
  • 2.5.3. Market Shares : Washbasins
  • 2.5.4. Market Shares : Other Ceramic Sanitary Ware
  • 2.5.5. Market Shares : Concealed Plastic Cisterns
  • 2.5.6. Market Shares : Installation Modules
  • 2.6.1/2. Imports & Exports : CSW Porcelain
  • 2.6.3/4. Imports & Exports : CSW Other Than Porcelain
  • 2.6.5/6. Imports & Exports : CSW All
  • 2.6.7/8. Imports & Exports : Plastic Cisterns
  • 2.7.1/2. Distribution Flow : Ceramic Sanitary Ware
  • 2.7.3/4. Distribution Flow : Plastic Cisterns
  • 2.8.1. Buyer Level : Ceramic Sanitary Ware

The Turkish Tap and Mixer Market

• 3.0. TR - Taps and Mixers
• 3.1. Market Sector Overview : Taps and Mixers
• 3.2. Historical Trends and Forecasts : Taps and Mixers
  • 3.3.1. Prices and Market Values : Taps and Mixers
  • 3.3.2. Price Segmentation : Taps and Mixers
  • 3.4.1. End Use : Base Year
  • 3.4.2. End Use : Historical and Forecasts
  • 3.4.3. Sales by Type & Application : Taps & Mixers
  • 3.4.4/5. Sales by Type of Installation & Draw-Off Point
• 3.5. Market Shares : Taps and Mixers
  • 3.6.1/2. Imports & Exports : Taps and Mixers
  • 3.7.1/2. Distribution Flow : Taps and Mixers
  • 3.8.1. Buyer Level : Taps & Mixers
  • 3.9.1. Historical Trends and Forecasts : Flushing Valves
  • 3.9.2. Prices and Market Values : Flushing Valves
  • 3.9.3. Market Shares : Urinal Flushing Valves
  • 3.9.4. Market Shares : WC Flushing Valves

The Turkish Shower Wall Market

• 4.0. TR - Shower Wall
• 4.1. Market Sector Overview : Shower Wall
• 4.2. Historical Trends and Forecasts : Shower Wall
  • 4.3.1. Prices and Market Values : Shower Wall
  • 4.3.2. Price Segmentation : Bath Screens
  • 4.3.3. Price Segmentation : Conventional Shower Cubicles
  • 4.3.4. Price Segmentation : Shower Enclosures
  • 4.4.1. End Use : Base Year
  • 4.4.2. End Use : Historical and Forecasts
  • 4.4.3. Sales by Type of Material : Shower Wall
  • 4.4.4. Sales by Type : Shower Enclosures
  • 4.4.5. Sales by Type of Door : Shower Enclosures
  • 4.5.1. Market Shares : Bath Screens
  • 4.5.2. Market Shares : Shower Enclosures
  • 4.6.1/2. Distribution Flow : Shower Wall

The Turkish Hydrotherapy Market

• 5.0. TR - Hydrotherapy
• 5.1. Market Sector Overview : Hydrotherapy
• 5.2. Historical Trends and Forecasts : Hydrotherapy
  • 5.3.1. Prices and Market Values : Hydrotherapy
  • 5.3.2. Price Segmentation : Hydromassage Baths
  • 5.3.3. Price Segmentation : Hydrotherapy Cubicles
  • 5.3.4. Price Segmentation : Shower Panels
  • 5.4.1. End Use : Base Year
  • 5.4.2. End Use : Historical and Forecasts
  • 5.5.1. Market Shares : Hydromassage Baths
  • 5.5.2. Market Shares : Hydrotherapy Cubicles
  • 5.5.3. Market Shares : Shower Panels
  • 5.6.1/2. Distribution Flow : Hydrotherapy