Product Code: BHP1184SA
“Global Lung Cancer Genomic Testing Market to Reach $3,279.8 Million by 2031.”
Global Lung Cancer Genomic Testing Market Industry Overview
The lung cancer genomic testing medicine market was valued at $1,262.0 million in 2020 and is expected to reach $3,279.8 million by 2031, growing at a CAGR of 8.97% during the forecast period 2021-2031. The growth in the global lung cancer genomic testing market is expected to be driven by increasing awareness and adoption of the lung cancer genomic testing market, recent launches of novel lung cancer genomic testing, and the expanding research in the field of lung cancer with an emphasis on pharmacogenomics and development of companion diagnostics.
Market Lifecycle Stage
The global lung cancer genomic testing market is still in the nascent phase. Various companies are increasing investments in research and development to facilitate the development of lung cancer genomic testing, which is expected to further increase the adoption of lung cancer genomic tests.
The shift of healthcare systems toward precision diagnostic and precision medicine will drive the adoption of lung cancer genomic testing facilitating informed treatment decision making and improving healthcare outcomes. Increasing recommendations by the international oncology societies for the use of genomic testing for lung cancer diagnosis provides major opportunities in the global lung cancer genomic testing market.
Impact
- The presence of major in-vitro diagnostics (IVD) product providers of lung cancer genomic tests in regions such as North America and Europe has a major impact on the market. For instance, Qiagen provides therascreen Solid Tumor assays, a real-time polymerase chain reaction (PCR) test for EGFR detection in non-small cell lung cancer (NSCLC) patients. Additionally, Roche provides Cobas EGFR Mutation Test, a PCR-based test, and FoundationOne CDx by Foundation Medicine Inc., which is a next-generation sequencing (NGS) based assay for NSCLC.
- The presence of major laboratory developed tests (LDTs) service providers companies offer lung cancer genomic testing in regions such as North America and Europe, which has a major impact on the market. The LDTs are offered by Quest Diagnostics and Laboratory Corporation of America (Labcorp), targeting various lung cancer genes, for example, EGFR, MET, ALK, and ROS, based on Fluorescence in situ Hybridization (FISH) and NGS. The presence of these companies has a positive impact on market growth.
Impact of COVID-19
The global lung cancer genomic testing market is dominated by the utility in diagnostic laboratories, hospitals, and clinics. During the beginning of the COVID-19 pandemic, multiple countries witnessed a complete or a partial lockdown, and all elective surgeries and procedures were halted in the healthcare settings. Since the lung cancer genomic testing is categorized under the elective procedure, the impact of the COVID-19 pandemic on the lung cancer genomic testing was negative. BIS Research analysis has concluded that the market witnessed a drop of 3.24% in the annual growth rate of global lung cancer genomic testing market.
Market Segmentation
Segmentation 1: by Product Type
The global lung cancer genomic testing market services segment is expected to be dominated. This is owing to the easy availability, accessibility, and adaptation of LDTs, due to lower cost when compared with the product's market consisting of IVD.
Segmentation 2: by Technology
- Polymerase Chain Reaction (PCR)
- Next-Generation Sequencing (NGS)
- Fluorescence In Situ Hybridization
- Others
The global lung cancer genomic testing market by polymerase chain reaction (PCR) is expected to be dominated. This is owing to the overall cost efficiency and high sensitivity of the PCR-based genomic test for the detection of disease-causing mutations in lung cancer.
Segmentation 3: by Sample Type
- Tissue Biopsy
- Liquid Biopsy
The global lung cancer genomic testing market by tissue biopsy sample type is expected to be dominated. This is owing to the standard healthcare practice of extracting a lung tissue biopsy for lung cancer diagnosis, which is further utilized for lung cancer genomic testing.
Segmentation 4: by Panel Type
- Multi-Gene Panel
- Single-Gene Panel
The global lung cancer genomic testing market by multi-gene panel type is expected to be dominated. This is owing to the standard healthcare practice and familiarity of healthcare professionals with the extraction of lung tissue biopsy for lung cancer diagnosis, which is further utilized for lung cancer genomic testing.
Segmentation 5: by End User
- Research Organization
- Hospitals/Clinics
- Diagnostic Laboratories
- Other End Users
The global lung cancer genomic testing market by research organization end user is expected to be dominated. This is owing to a large number of clinical research and academic organizations where lung cancer genomic testing is utilized for drug development, development of companion diagnostics, and enrolment of patients in clinical trials.
Segmentation 6: by Region
- North America - U.S. and Canada
- Latin America - Brazil, Mexico, and Rest-of-Latin America
- Europe - U.K., Germany, Italy, Spain, France, and Rest-of-Europe
- Asia-Pacific - Japan, China, South Korea, Singapore, Australia, India, and Rest-of-Asia-Pacific
The global lung cancer genomic testing market is expected to be dominated by North America, generating the highest revenue of $713.5 million. This is owing to the presence of a large number of research organizations and products and services companies in the U.S.
Recent Developments in Global Lung Cancer Genomic Testing Market
- In December 2021, FDA approved Thermo Fisher Scientific's NGS-based companion diagnostic for EGFR Exon20 insertion mutant non-small cell lung cancer tumor tissue Oncomine Dx Target Test, now approved for 12 NSCLC targeted therapies globally.
- In September 2021, FDA approved Thermo Fisher Scientific's tissue-based NGS companion diagnostic for Takeda's targeted therapy for NSCLC patients with EGFR Exon20 insertion mutations- Oncomine Dx Target Test now approved as CDx for five targeted NSCLC therapies in the U.S.
- In September 2020, Laboratory Corporation of America Holdings entered into a commercial partnership with Resolution Bioscience; the company rolled out Resolution ctDx lung liquid biopsy test.
- In May 2021, Qiagen launched the first FDA-approved tissue companion diagnostic to identify the KRAS G12C mutation in NSCLC tumors and expanded precision medicine options in lung cancer.
- In January 2020, Qiagen built a global collaboration with Amgen for companion diagnostic development in non-small cell lung cancer.
Demand - Drivers and Limitations
Following are the demand drivers for the global lung cancer genomics market:
- High Lung Cancer Mortality Rate
- Advancements in the Next-Generation Technologies for Genomic Testing
- Increasing Number of Targeted Therapies
- Decreasing Cost of Genetic Testing Globally
The market is expected to face some limitations too due to the following challenges:
- Uncertain Regulatory Scenario for Genomic Testing
- Lack of Viable Tissue Biopsy Sample
- Uneven Reimbursement Scenario for Genomic Testing
How Can This Report Add Value to an Organization?
- Product/Innovation Strategy: The product segment helps the reader understand the different types of products, i.e., products (in-vitro diagnostic test) and services (laboratory developed tests) with respect to lung cancer genomic testing. Additionally, the study provides the reader a detailed understanding of the segmentation of the product and market analysis by technology, sample type, panel type, and understand the growth potential of the market by utilization based on the different end users.
- Growth/Marketing Strategy: The global lung cancer genomic testing market has seen major development by key players operating in the market, such as product launches, synergistic activities, mergers and acquisitions, business expansion, partnership, collaboration, joint venture, and funding. The favored strategy for the companies has been synergistic activities and mergers and acquisitions, strengthening the product portfolio and their position in the lung cancer genomic testing market. For instance, in February 2022, Foundation Medicine Inc. announced its collaboration with Eli Lilly and Company to develop FoundationOne CDx and FoundationOne Liquid CDx as companion diagnostics for RETEVMO, which was FDA approved in May for non-small cell lung cancer patients.
- Competitive Strategy: Key players in the global lung cancer genomic testing market analyzed and profiled in the study involve the product manufacturer and test service providers. Moreover, a detailed competitive benchmarking of the players operating in the global lung cancer genomic testing market has been done to help the readers understand how players stack against each other, presenting a clear market landscape. Additionally, comprehensive competitive strategies such as partnerships, agreements, and collaborations will aid the reader in understanding the untapped revenue pockets in the market.
Key Market Players and Competition Synopsis
The companies that are profiled have been selected based on inputs gathered from primary experts and analyzing company coverage, product portfolio, key developments, and market penetration.
Some of the prominent names established in this market are:
- QIAGEN N.V.
- Agilent Technologies, Inc.
- Thermo Fisher Scientific, Inc.
- Quest Diagnostics Incorporated
- Laboratory Corporation of America Holdings
- CENTOGENE N.V.
- BGI
- CeGaT GmbH
- Illumina, Inc.
- F. Hoffmann-La Roche Ltd.
- Abbott Laboratories
- CD Genomics
- NeoGenomics Laboratories
- Admera Health
- OncoDNA
- OPKO Health, Inc.
- Invitae Corporation
- Veracyte, Inc.
Companies that are not a part of the above-mentioned pool have been well represented across different sections of the report (wherever applicable).
Table of Contents
1 Markets
- 1.1 Product Definition
- 1.1.1 Lung Cancer Genomic Testing
- 1.1.2 Inclusion and Exclusion
- 1.1.3 Market Scope
- 1.1.3.1 Key Questions Answered by this Report:
- 1.2 Research Methodology
- 1.2.1 Primary Data Sources
- 1.2.2 Secondary Data Sources
- 1.3 Market Estimation Model
- 1.4 Criteria for Company Profiling
2 Market Overview
- 2.1 Introduction
- 2.2 Global Prevalence of Lung Cancer
- 2.3 Significance of Genomic Testing in Lung Cancer
- 2.4 COVID-19 Impact on Lung Cancer Genomic Testing Market
- 2.4.1 Disruption in Global Lung Cancer Genomic Testing Market: Pre- and Post-COVID-19 Market Analysis
- 2.4.2 COVID-19 Affecting Supply Chain of Global Lung Cancer Genomic Testing Market
- 2.4.3 Interruption in Research and Clinical Development and Commercial Operation
- 2.4.4 Navigating Crisis Recovery and Looking to the Future
3 Industry Analysis
- 3.1 Global Legal Requirements and Regulations
- 3.1.1 Legal Requirements and Frameworks in the U.S.
- 3.1.1.1 Centers for Medicare & Medicaid Services Regulation
- 3.1.2 Legal Requirements and Frameworks in Europe
- 3.1.3 Legal Requirements and Frameworks in Asia-Pacific
- 3.1.3.1 China
- 3.1.3.2 Japan
- 3.1.4 Latin America (Brazil and Mexico)
- 3.2 Patent Landscape
- 3.2.1 Patent Filing Trend
- 3.2.2 Patent Analysis by Country
- 3.2.3 Patent Analysis by Technology
4 Market Dynamics
- 4.1 Overview
- 4.2 Impact Analysis
- 4.3 Market Driving Factors
- 4.3.1 High Lung Cancer Mortality Rate
- 4.3.2 Advancements in the Next-Generation Technologies for Genomic Testing
- 4.3.3 Increasing Number of Targeted Therapies
- 4.3.4 Decreasing Cost of Genetic Testing Globally
- 4.4 Market Restraining Factors
- 4.4.1 Uncertain Regulatory Scenario for Genomic Testing
- 4.4.2 Lack of Viable Tissue Biopsy Sample
- 4.4.3 Uneven Reimbursement Scenario for Genomic Testing
- 4.5 Market Opportunities
- 4.5.1 Improving Global Recommendations for Lung Cancer Genomic Testing
- 4.5.1.1 American Society of Clinical Oncology (ASCO) Recommendations
- 4.5.1.2 European Society of Clinical Oncology (ESMO) Recommendations
- 4.5.1.3 Pan-Asia Clinical Practical Guidelines
- 4.5.2 Rising Investment in Research and Development
- 4.5.3 Emerging Economies
5 Competitive Landscape
- 5.1 Key Strategies and Developments
- 5.1.1 Synergistic Activities
- 5.1.2 Regulatory Approvals
- 5.1.3 Product Launches and Upgradations
- 5.1.4 Mergers and Acquisitions
- 5.1.5 Business Expansion
- 5.1.6 Investment, Funding, and Joint Venture
- 5.1.7 Market Share Analysis by Company
- 5.1.8 Growth-Share Analysis by Company
6 Global Lung Cancer Genomic Testing Market, (by Product Type), $Million, 2020-2031
- 6.1 Overview
- 6.1.1 Products
- 6.1.2 Services
7 Global Lung Cancer Genomic Testing Market, (by Technology), $Million, 2020-2031
- 7.1 Overview
- 7.2 Next-Generation Sequencing
- 7.3 Polymerase Chain Reaction (PCR)
- 7.4 Fluorescence In Situ Hybridization (FISH)/In Situ Hybridization (ISH)
- 7.5 Others
8 Global Lung Cancer Genomic Testing Market, (by Panel Type), $Million, 2020-2031
- 8.1 Overview
- 8.2 Single-Gene
- 8.3 Multi-Gene Panel
9 Global Lung Cancer Genomic Testing Market, (by Sample Type), $Million, 2020-2031
- 9.1 Overview
- 9.2 Tissue Biopsy
- 9.3 Liquid Biopsy
10 Global Lung Cancer Genomic Testing Market, (by End User), $Million, 2020-2031
- 10.1 Overview
- 10.2 Research Organization
- 10.3 Hospitals/Clinics
- 10.4 Diagnostic Laboratories
- 10.5 Other End Users
11 Global Lung Cancer Genomic Testing Market (by Region), $Million, 2020-2031
- 11.1 Overview
- 11.2 North America
- 11.2.1 North America: Market Dynamics
- 11.2.2 North America: Key Trends
- 11.2.3 U.S.
- 11.2.4 Canada
- 11.3 Latin America
- 11.3.1 Brazil
- 11.3.2 Mexico
- 11.3.3 Rest-of-Latin America (RoLA)
- 11.4 Europe
- 11.4.1 Europe: Market Dynamics
- 11.4.2 Europe: Key Trends
- 11.4.3 U.K.
- 11.4.4 Germany
- 11.4.5 Italy
- 11.4.6 Spain
- 11.4.7 France
- 11.4.8 Rest-of-Europe
- 11.5 Asia-Pacific
- 11.5.1 Asia-Pacific Lung Cancer Genomic Testing: Market Dynamics
- 11.5.2 Asia-Pacific: Key Trends
- 11.5.3 Japan
- 11.5.4 China
- 11.5.5 South-Korea
- 11.5.6 Singapore
- 11.5.7 Australia
- 11.5.8 India
- 11.5.9 Rest-of-Asia-Pacific
- 11.6 Rest-of-the-World
- 11.6.1 Key Trends in Rest-of-the-World Lung Cancer Genomic Testing Market
12 Company Profiles
- 12.1 Overview
- 12.2 QIAGEN N.V.
- 12.2.1 Company Overview
- 12.2.2 Role of QIAGEN N.V. in the Global Lung Cancer Genomic Testing Market
- 12.2.3 Key Competitors
- 12.2.4 Key Customers
- 12.2.5 Financials
- 12.2.5.1 Key Insights About Financial Health of the Company
- 12.2.6 Corporate Strategies
- 12.2.6.1 Mergers and Acquisitions
- 12.2.6.2 Synergistic Activities
- 12.2.6.3 Business Expansion and Funding
- 12.2.6.4 Product Launches and Upgradation
- 12.2.7 SWOT Analysis
- 12.3 Agilent Technologies, Inc.
- 12.3.1 Company Overview
- 12.3.2 Role of Agilent Technologies, Inc. in the Global Lung Cancer Genomic Testing Market
- 12.3.3 Key Competitors
- 12.3.4 Key Customers
- 12.3.5 Financials
- 12.3.5.1 Key Insights About Financial Health of the Company
- 12.3.6 Corporate Strategies
- 12.3.6.1 Mergers and Acquisitions
- 12.3.6.2 Synergistic Activities
- 12.3.6.3 Business Expansion and Funding
- 12.3.6.4 Product Launches and Upgradation
- 12.3.7 SWOT Analysis
- 12.4 Thermo Fisher Scientific, Inc.
- 12.4.1 Company Overview
- 12.4.2 Role of Thermo Fisher Scientific, Inc. in the Global Lung Cancer Genomic Testing Market
- 12.4.3 Key Competitors
- 12.4.4 Key Customers
- 12.4.5 Financials
- 12.4.5.1 Key Insights About Financial Health of the Company
- 12.4.6 Corporate Strategies
- 12.4.6.1 Mergers and Acquisitions
- 12.4.6.2 Synergistic Activities
- 12.4.6.3 Business Expansion and Funding
- 12.4.6.4 Product Launches and Upgradation
- 12.4.7 SWOT Analysis
- 12.5 Quest Diagnostics Incorporated
- 12.5.1 Company Overview
- 12.5.2 Role of Quest Diagnostics Incorporated in the Global Lung Cancer Genomic Testing Market
- 12.5.3 Key Competitors
- 12.5.4 Key Customers
- 12.5.5 Financials
- 12.5.6 Corporate Strategies
- 12.5.6.1 Mergers and Acquisitions
- 12.5.6.2 Synergistic Activities
- 12.5.6.3 Business Expansion and Funding
- 12.5.6.4 Product Launches and Upgradation
- 12.5.7 SWOT Analysis
- 12.6 Laboratory Corporation of America Holdings
- 12.6.1 Company Overview
- 12.6.2 Role of Laboratory Corporation of America Holdings in the Global Lung Cancer Genomic Testing Market
- 12.6.3 Key Competitors
- 12.6.4 Key Customers
- 12.6.5 Financials
- 12.6.6 Corporate Strategies
- 12.6.6.1 Mergers and Acquisitions
- 12.6.6.2 Synergistic Activities
- 12.6.6.3 Business Expansion and Funding
- 12.6.6.4 Product Launches and Upgradation
- 12.6.7 SWOT Analysis
- 12.7 CENTOGENE N.V.
- 12.7.1 Company Overview
- 12.7.2 Role of CENTOGENE N.V. in the Global Lung Cancer Genomic Testing Market
- 12.7.3 Key Competitors
- 12.7.4 Key Customers
- 12.7.5 Financials
- 12.7.6 Key Insights About Financial Health of the Company
- 12.7.7 Corporate Strategies
- 12.7.7.1 Mergers and Acquisitions
- 12.7.7.2 Synergistic Activities
- 12.7.7.3 Business Expansion and Funding
- 12.7.7.4 Product Launches and Upgradation
- 12.7.8 SWOT Analysis
- 12.8 BGI
- 12.8.1 Company Overview
- 12.8.2 Role of BGI in the Global Lung Cancer Genomic Testing Market
- 12.8.3 Key Competitors
- 12.8.4 Key Customers
- 12.8.5 Corporate Strategies
- 12.8.5.1 Mergers and Acquisitions
- 12.8.5.2 Synergistic Activities
- 12.8.5.3 Business Expansion and Funding
- 12.8.5.4 Product Launches and Upgradation
- 12.8.6 SWOT Analysis
- 12.9 CeGaT GmbH
- 12.9.1 Company Overview
- 12.9.2 Role of CeGaT GmbH in the Global Lung Cancer Genomic Testing Market
- 12.9.3 Key Competitors
- 12.9.4 Key Customers
- 12.9.5 Corporate Strategies
- 12.9.5.1 Mergers and Acquisitions
- 12.9.5.2 Synergistic Activities
- 12.9.5.3 Business Expansion and Funding
- 12.9.5.4 Product Launches and Upgradation
- 12.9.6 SWOT Analysis
- 12.1 Illumina, Inc.
- 12.10.1 Company Overview
- 12.10.2 Role of Illumina, Inc. in the Global Lung Cancer Genomic Market
- 12.10.3 Key Competitors
- 12.10.4 Key Customers
- 12.10.5 Financials
- 12.10.5.1 Key Insights About Financial Health of the Company
- 12.10.6 Corporate Strategies
- 12.10.6.1 Mergers and Acquisitions
- 12.10.6.2 Synergistic Activities
- 12.10.6.3 Business Expansion and Funding
- 12.10.6.4 Product Launches and Upgradation
- 12.10.7 SWOT Analysis
- 12.11 F. Hoffmann-La Roche Ltd.
- 12.11.1 Company Overview
- 12.11.2 Role of F. Hoffmann-La Roche Ltd. in the Global Lung Cancer Genomic Testing Market
- 12.11.3 Key Competitors
- 12.11.4 Key Customers
- 12.11.5 Financials
- 12.11.6 Key Insights About Financial Health of the Company
- 12.11.7 Corporate Strategies
- 12.11.7.1 Mergers and Acquisitions
- 12.11.7.2 Synergistic Activities
- 12.11.7.3 Business Expansion and Funding
- 12.11.7.4 Product Launches and Upgradation
- 12.11.8 SWOT Analysis
- 12.12 Abbott Laboratories
- 12.12.1 Company Overview
- 12.12.2 Role of Abbott Laboratories in the Global Lung Genomic Testing Market
- 12.12.3 Key Competitors
- 12.12.4 Key Customers
- 12.12.5 Financials
- 12.12.6 Key Insights About Financial Health of the Company
- 12.12.7 Corporate Strategies
- 12.12.7.1 Mergers and Acquisitions
- 12.12.7.2 Synergistic Activities
- 12.12.7.3 Business Expansion and Funding
- 12.12.7.4 Product Launches and Upgradation
- 12.12.8 SWOT Analysis
- 12.13 CD Genomics
- 12.13.1 Company Overview
- 12.13.2 Role of CD Genomics in the Global Lung Cancer Genomic Testing Market
- 12.13.3 Key Competitors
- 12.13.4 Key Customers
- 12.13.5 Corporate Strategies
- 12.13.5.1 Mergers and Acquisitions
- 12.13.5.2 Synergistic Activities
- 12.13.5.3 Business Expansion and Funding
- 12.13.5.4 Product Launches and Upgradation
- 12.13.6 SWOT Analysis
- 12.14 NeoGenomics Laboratories
- 12.14.1 Company Overview
- 12.14.2 Role of NeoGenomics Laboratories in the Global Lung Cancer Genomic Testing Market
- 12.14.3 Key Competitors
- 12.14.4 Key Customers
- 12.14.5 Financials
- 12.14.6 Key Developments
- 12.14.7 Key Insights About Financial Health of the Company
- 12.14.8 Corporate Strategies
- 12.14.8.1 Mergers and Acquisitions
- 12.14.8.2 Synergistic Activities
- 12.14.8.3 Business Expansion and Funding
- 12.14.8.4 Product Launches and Upgradation
- 12.14.9 SWOT Analysis
- 12.15 Admera Health
- 12.15.1 Company Overview
- 12.15.2 Role of Admera Health in the Global Lung Cancer Genomic Testing Market
- 12.15.3 Key Competitors
- 12.15.4 Key Customers
- 12.15.5 Corporate Strategies
- 12.15.5.1 Mergers and Acquisitions
- 12.15.5.2 Synergistic Activities
- 12.15.5.3 Business Expansion and Funding
- 12.15.5.4 Product Launches and Upgradation
- 12.15.6 SWOT Analysis
- 12.16 OncoDNA
- 12.16.1 Company Overview
- 12.16.2 Role of OncoDNA in the Global Lung Cancer Genomic Testing Market
- 12.16.3 Key Competitors
- 12.16.4 Key Customers
- 12.16.5 Corporate Strategies
- 12.16.5.1 Mergers and Acquisitions
- 12.16.5.2 Synergistic Activities
- 12.16.5.3 Business Expansion and Funding
- 12.16.5.4 Product Launches and Upgradation
- 12.16.6 SWOT Analysis
- 12.17 OPKO Health, Inc.
- 12.17.1 Company Overview
- 12.17.2 Role of OPKO Health, Inc. in the Global Lung Cancer Genomic Testing Market
- 12.17.3 Key Competitors
- 12.17.4 Key Customers
- 12.17.5 Financials
- 12.17.6 Key Insights About Financial Health of the Company
- 12.17.7 Corporate Strategies
- 12.17.7.1 Mergers and Acquisitions
- 12.17.7.2 Synergistic Activities
- 12.17.7.3 Business Expansion and Funding
- 12.17.7.4 Product Launches and Upgradation
- 12.17.8 SWOT Analysis
- 12.18 Emerging Companies
- 12.18.1 Invitae Corporation
- 12.18.1.1 Company Overview
- 12.18.1.2 Role of Invitae Corporation in the Global Lung Cancer Genomic Testing Market
- 12.18.1.3 Key Competitors
- 12.18.1.4 Key Customers
- 12.18.1.5 Financials
- 12.18.1.6 Key Insights About Financial Health of the Company
- 12.18.1.7 Corporate Strategies
- 12.18.1.7.1 Mergers and Acquisitions
- 12.18.1.7.2 Product Launches and Upgradation
- 12.18.1.8 SWOT Analysis
- 12.18.2 Veracyte, Inc.
- 12.18.2.1 Company Overview
- 12.18.2.2 Role of Veracyte, Inc. in the Global Lung Cancer Genomic Testing Market
- 12.18.2.3 Key Competitors
- 12.18.2.4 Key Customers
- 12.18.2.5 Financials
- 12.18.2.6 Key Insights About Financial Health of the Company
- 12.18.2.7 Corporate Strategies
- 12.18.2.7.1 Mergers and Acquisitions
- 12.18.2.7.2 Product Launches and Upgradation
- 12.18.2.8 SWOT Analysis