市場調查報告書

臨床診斷實驗室的行銷的趨勢 (2019年) :連接,影響,共享

2019 Trends in Marketing to Clinical Diagnostic Labs: Connecting, Influencing, Sharing

出版商 BioInformatics Inc. 商品編碼 762750
出版日期 內容資訊 英文 63 Pages
商品交期: 最快1-2個工作天內
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臨床診斷實驗室的行銷的趨勢 (2019年) :連接,影響,共享 2019 Trends in Marketing to Clinical Diagnostic Labs: Connecting, Influencing, Sharing
出版日期: 2018年12月15日內容資訊: 英文 63 Pages
簡介

在本報告提供臨床現場工作的實驗室人員 (化驗員)的行動,愛好,及客戶經驗旅程的相關調查,社群媒體的利用,視覺內容,經驗的行銷,贊助商迷內容等為對象分析。

簡介、摘要整理

調查結果分析、說明

  • 社群行銷
  • 影響者行銷
  • 視覺內容
  • 經驗的行銷
  • 附贊助商內容
  • 執行品牌
  • 智慧設備
  • 行動行銷
  • 客戶參與

調查手法

關於本公司

目錄

This report examines the behaviors, preferences, and customer experience journeys of laboratory staff (“laboratorians”) working in clinical settings. Covering social media use, visual content, experiential marketing, sponsored content, and more, 2019 Trends in Marketing to Clinical Diagnostic Labs is the perfect tool for companies selling into hospitals and clinical settings to understand their customer.

Key Marketing Areas Examined:

  • Social Marketing
  • Influencer Marketing
  • Visual Content
  • Experiential Marketing
  • Sponsored Content
  • Executive Branding
  • Smart Instrumentation
  • Mobile Marketing
  • Customer Engagement

Why Buy this Report?

One of the fundamental tenets of marketing is to know one's audience in order to fully understand their needs and communicate effectively. Through extensive, accurate survey data of 304 laboratorians and thorough explanations of each channel, this report allows you to understand how your clinical lab customers interact with a variety of media channels, and will allow you to deliver a consistent brand message to the right people using the most appropriate and effective touchpoints.

Table of Contents

  • Introduction and Executive Summary
  • Analysis and Interpretation of Survey Results
    • Social Marketing
    • Influencer Marketing
    • Visual Content
    • Experiential Marketing
    • Sponsored Content
    • Executive Branding
    • Smart Instrumentation
    • Mobile Marketing
    • Customer Engagement
  • Methodology
  • About Us
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