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LBS Platforms and Technologies - 6th Edition

出版商 BERG Insight 商品編碼 219118
出版日期 內容資訊 英文 180 Pages
商品交期: 最快1-2個工作天內


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LBS(定位服務)平台及技術 LBS Platforms and Technologies - 6th Edition
出版日期: 2014年12月17日 內容資訊: 英文 180 Pages

全球GMLC(閘道行動定位中心)/MPC(行動定位中心),SMLC(行動定位服務中心)/PDE(位置確定實體),SUPL A-GNSS(支援SUPL協助型GNSS)及被動式定位系統的年度銷售額預測將從2013年的2億歐元以年複合成長率6.0%的速度成長,到2020年達到3億歐元的規模。



第1章 定位(地理定位)平台的簡介

  • 定位平台及定位服務(LBS)
  • 行動通訊服務
  • 行動定位平台及技術
  • 行動LBS的價值鏈
  • 促使定位平台的引進的通訊法規

第2章 技術概要

  • 行動網路的定位平台
  • 網路為基礎的定位技術
  • GNSS及混合位置技術
  • 定位技術比較

第3章 定位技術市場趨勢

  • 多方並行的配合措施促進定位技術的發展
  • 智慧型手機的生態系統

第4章 商業性引進

  • 歐洲的平台的引進
  • 南北美洲的平台的引進
  • 亞太地區平台的引進
  • 中東及非洲的平台的引進

第5章 市場預測與趨勢

  • LBS市場趨勢
  • 定位平台的引進

第6章 定位平台及技術供應商簡介

  • GMLC及SMLC定位平台供應商
  • Probe-based的地理定位解決方案供應商
  • 定位中介軟體供應商
  • GNSS晶片組及援助伺服器供應商
  • 手機-客戶定位平台及定位資料整合業者
  • 感測器/信號融合平台開發者信號檢測技術開發者
  • BLE 信標、 Wi-Fi 設備,零售分析解決方案供應商





Mobile location platforms enable three categories of location-based services (LBS): public safety, national security and law enforcement, as well as commercial services. Over 70 percent of all emergency calls are placed from mobile phones and it can often be difficult for callers to convey their location to first responders. Location platforms can not only reduce the time to find the location of the caller, but also enable more efficient handling of simultaneous calls from people reporting the same incident to distinguish single accidents from multiple events. Another use case is public warning systems that locate and send messages to all handsets within a geo-fenced area. Government agencies can use location platforms and data mining systems for infrastructure protection and location-enhanced lawful intercept.

Location technologies can be divided into handset-based technologies (such as GPS) with intelligence mainly in the handset, network-based technologies (for instance Cell-ID, RF Pattern Matching and U-TDOA) with intelligence mainly in the network, as well as hybrid technologies (for instance A-GPS and OTDOA) with intelligence in both the handset and the network. Several new hybrid location technologies are in development, aiming to improve the performance of global navigation satellite systems (GNSS) in difficult environments. In pure indoor environments where GNSS is unavailable, the most common location technologies rely on Wi-Fi location using RF Pattern Matching or multilateration, augmented with data from sensors in the handset such as accelerometer, gyroscope, compass and barometer.

The Federal Communications Commission's (FCC) E911 mandates for location of mobile emergency calls released in 1996 was a major driver behind the development of location platforms for the North American market. In most parts of the world, governments and telecom regulators are gradually introducing emergency call and lawful intercept regulations that require at least basic location platforms. Although most regulators have not yet imposed any specific location accuracy requirements, more accurate location information may well be demanded in the future as technologies mature and costs decrease. In the US, the FCC has already published proposed updates to its E911 rules that would require delivery of accurate location information - including vertical location information - for calls placed from indoors. In Europe, as well as in other developed countries such as Japan and South Korea, early deployments of location platforms focused on supporting commercial services due to the lack of a clear mandate for emergency services. In the first deployment phase, lasting from 2000 to 2003, operators invested in platforms and services. Overall, the results did not live up to the expectations in terms of uptake or usage and many operators therefore lost interest in LBS as a mass-market proposition. Mobile advertising and enabling various forms of enterprise and B2B services still remains a focus area for many mobile network operators. Network-based location data can for instance support various forms of fraud management and secure authentication services as well as location analytics services.

A broad set of actors are developing indoor location technologies and platforms that enable use-cases ranging from emergency call location to commercial applications like navigation, customer engagement and analytics. The commercial indoor location market is still at a relatively early stage and has not yet reached mass adoption. The market has suffered from a lack of cross-platform solutions and confusion among venue owners over which positioning technologies to use. Understanding of the value of indoor location and analytics services is now growing among retailers and venue owners, at the same time as uncertainty over which technologies to deploy decreases. However, remaining challenges include how to motivate end-users to download the venue owner's app, as well as how to bring customer value that encourages continued use of the app on a regular basis.

Berg Insight estimates that over 300 mobile network operators worldwide have deployed at least some type of basic location platform. Additional deployments and updates of existing platforms to support new technologies and features can be expected in most markets in the coming years. The primary driver remains government mandates. Increasing operator interest in advertising and analytics services will also contribute to future growth, especially for passive location platforms and data visualisation tools. However, the market for mobile network location platforms is becoming mature. Berg Insight forecasts total global annual revenues for GMLC/MPC, SMLC/PDE, SUPL A-GNSS and passive location platforms will grow from € 200 million in 2013 at a compound annual growth rate (CAGR) of 6.0 percent to €_300 million in 2020. These revenues comprise licenses for new deployments, as well as capacity and technology upgrades, maintenance and support services for existing platforms.

Table of Contents

List of Figures

Executive summary

1 Introduction to location platforms

  • 1.1 Location platforms and location-based services
    • 1.1.1 Overview of mobile location platforms
    • 1.1.2 A brief history of location platforms and services
  • 1.2 Mobile communication services
    • 1.2.1 Mobile voice and data subscribers
    • 1.2.2 Mobile voice and SMS revenues
    • 1.2.3 Mobile data and application revenues
    • 1.2.4 Location apps and service revenues
  • 1.3 Mobile location platforms and technologies
    • 1.3.1 Mobile location platforms
    • 1.3.2 Mobile location technologies
    • 1.3.3 Location middleware
  • 1.4 The mobile LBS value chain
    • 1.4.1 Location platform vendors and technology developers
    • 1.4.2 LBS middleware vendors
    • 1.4.3 Connectivity chipset vendors
    • 1.4.4 Mobile network operators
    • 1.4.5 Location aggregators and database providers
    • 1.4.6 Smartphone platform and handset vendors
    • 1.4.7 Mobile application developers and service providers
    • 1.4.8 Indoor location solution providers
  • 1.5 Telecoms regulations drive location platform deployments
    • 1.5.1 European emergency call and privacy regulations
    • 1.5.2 LBS regulatory environment in the US
    • 1.5.3 Emergency call regulations in Australia
    • 1.5.4 Emergency call regulations in Canada
    • 1.5.5 The Indian Department of Telecommunications location mandate
    • 1.5.6 Emergency call regulations in Japan

2 Technology overview

  • 2.1 Mobile network location platforms
    • 2.1.1 Location architecture for GSM/UMTS networks
    • 2.1.2 Location architecture for LTE networks
    • 2.1.3 Location architecture and technologies in 3GPP2 networks
    • 2.1.4 Control Plane and User Plane location platforms
    • 2.1.5 OMA SUPL 1.0
    • 2.1.6 OMA SUPL 2.0 and SUPL 2.1
    • 2.1.7 OMA SUPL 3.0
    • 2.1.8 Handset client-based and probe-based location platforms
    • 2.1.9 Location in converged IP networks
  • 2.2 Network-based positioning technologies
    • 2.2.1 Cell-ID
    • 2.2.2 Enhanced Cell-ID and RF Pattern Matching methods
    • 2.2.3 E-OTD and OTDOA
    • 2.2.4 Uplink Time Difference of Arrival (U-TDOA)
    • 2.2.5 Wi-Fi positioning
    • 2.2.6 Bluetooth Low Energy and iBeacons
  • 2.3 GNSS and hybrid location technologies
    • 2.3.1 GNSS: GPS, GLONASS, Galileo and BeiDou 2
    • 2.3.2 Assisted GPS and A-GNSS
    • 2.3.3 Hybrid, mixed mode and indoor location technologies
  • 2.4 Comparison of location technologies
    • 2.4.1 Cellular network-based location technologies
    • 2.4.2 A-GNSS and Wi-Fi location technologies
    • 2.4.3 Location technologies in development

3 Location technology market trends

  • 3.1 Multiple parallel efforts drive location technology development
    • 3.1.1 Emergency call location and public safety
    • 3.1.2 Location-enhanced lawful intercept and national security
    • 3.1.3 Consumer and enterprise LBS and apps
    • 3.1.4 Commercial indoor location services
    • 3.1.5 Network optimisation and customer experience management
    • 3.1.6 Mobile advertising and analytics
    • 3.1.7 Fraud management and secure authentication
  • 3.2 Smartphone ecosystems
    • 3.2.1 Smartphone platform market shares
    • 3.2.2 Handset vendors and operators start to back new smartphone platforms
    • 3.2.3 Smartphone platforms transform into new vertical silos
    • 3.2.4 Towards a complete LBS offerings

4 Commercial deployments

  • 4.1 Platform deployments in Europe
    • 4.1.1 3 Group
    • 4.1.2 Deutsche Telekom Group
    • 4.1.3 KPN Group
    • 4.1.4 Orange Group
    • 4.1.5 SFR
    • 4.1.6 Telecom Italia Mobile
    • 4.1.7 Telefónica Group
    • 4.1.8 Telenor Group
    • 4.1.9 TeliaSonera Group
    • 4.1.10 Vodafone Group
  • 4.2 Platform deployments in the Americas
    • 4.2.1 América Móvil
    • 4.2.2 AT&T Mobility
    • 4.2.3 Bell Mobility
    • 4.2.4 Rogers Wireless
    • 4.2.5 Sprint
    • 4.2.6 Verizon Wireless
  • 4.3 Platform deployments in Asia-Pacific
    • 4.3.1 BSNL
    • 4.3.2 NTT DoCoMo
    • 4.3.3 Telstra
    • 4.3.4 Telkomsel
  • 4.4 Platform deployments in the Middle East and Africa

5 Market forecasts and trends

  • 5.1 LBS market trends
    • 5.1.1 Emergency call mandates remain a key driver for platform deployments
    • 5.1.2 Location-enabled lawful intercept
    • 5.1.3 Location-based services revenue forecast
    • 5.1.4 Smartphone shipment forecast
  • 5.2 Location platform deployments
    • 5.2.1 Vendor market shares
    • 5.2.2 GMLC/MPC and SMLC/PDE platform deployment forecasts
    • 5.2.3 A-GPS and SUPL A-GPS server deployment forecast
    • 5.2.4 Location middleware deployment forecast
    • 5.2.5 Indoor location platform deployment forecast

6 Location platform and technology vendor profiles

  • 6.1 GMLC and SMLC location platform vendors
    • 6.1.1 Alcatel-Lucent
    • 6.1.2 Creativity Software
    • 6.1.3 Ericsson
    • 6.1.4 Mobile Arts
    • 6.1.5 Oksijen
    • 6.1.6 Persistent Systems
    • 6.1.7 Polaris Wireless
    • 6.1.8 Redknee
    • 6.1.9 TeleCommunication Systems
    • 6.1.10 TruePosition
  • 6.2 Probe-based location solution vendors
    • 6.2.1 Astellia
    • 6.2.2 GBSD Technologies
    • 6.2.3 Intersec
    • 6.2.4 JDS Uniphase
    • 6.2.5 Polystar
    • 6.2.6 Procera Networks
    • 6.2.7 Septier Communication.
    • 6.2.8 Tektronix Communications
  • 6.3 Location middleware vendors
    • 6.3.1 Aepona
    • 6.3.2 CellVision
    • 6.3.3 Genasys
    • 6.3.4 Mobilaris
    • 6.3.5 Reach-U
    • 6.3.6 Telenity
  • 6.4 GNSS chipset and assistance server vendors
    • 6.4.1 Broadcom
    • 6.4.2 CSR
    • 6.4.3 Qualcomm
    • 6.4.4 Rx Networks
  • 6.5 Handset-client location platforms and location data aggregators
    • 6.5.1 Apigee: API management provider running the GSMA OneAPI Exchange
    • 6.5.2 Combain Mobile: Provider of global Cell-ID and Wi-Fi location database
    • 6.5.3 Esri: Leading GIS vendor acquires location platform developer Geoloqi
    • 6.5.4 Locaid: The leading Location-as-a-Service company
    • 6.5.5 Navizon: Expanding location database with Wi-Fi RTLS and analytics
    • 6.5.6 PathSense: Sensor fusion software for improved power consumption
    • 6.5.7 Skyhook: Hybrid location engine for device vendors and app developers
    • 6.5.8 TechnoCom: LBS compliance testing and location aggregation services
  • 6.6 Sensor and signal fusion platform developers
    • 6.6.1 Apple: Indoor location and proximity detection using Wi-Fi and iBeacons
    • 6.6.2 Complementing Wi-Fi fingerprinting with Bluetooth LE beacons
    • 6.6.3 Insiteo: End-to-end indoor location platform solution for venue owners
    • 6.6.4 Lighthouse Signal Systems: Indoor location service with open API
    • 6.6.5 InvenSense: MEMS sensor vendor acquired Trusted Positioning and Movea
    • 6.6.6 Loctronix: Software defined radio and sensor fusion developer
    • 6.6.7 Pole Star: Launching crowd-sourcing for global indoor location coverage
    • 6.6.8 SenionLab: MEMS and Wi-Fi signal fusion software developer
    • 6.6.9 Sensewhere: Indoor location platform using crowd-sourced database
  • 6.7 Signal measurement technology developers
    • 6.7.1 Boeing: Boeing Timing & Location using Iridium satellite signals
    • 6.7.2 ByteLight: Location and presence verification based on LED lighting
    • 6.7.3 GloPos: Software-based indoor positioning using mobile network signals
    • 6.7.4 IndoorAtlas: Indoor location using magnetic field measurements
    • 6.7.5 iPosi: iP-GPS assistance technology for small cell infrastructure
    • 6.7.6 InvisiTrack: Developer of the Positioning over LTE location technology
    • 6.7.7 NextNav: Developer of the Metropolitan Beacon System
    • 6.7.8 Nokia: Transitioning from device sales to technology and content licensing
  • 6.8 BLE beacon, Wi-Fi equipment and retail analytics solution vendors
    • 6.8.1 Aisle411: Indoor location services for retailers
    • 6.8.2 Aruba Networks: Wi-Fi vendor acquires LBS software company Meridian
    • 6.8.3 Cisco Systems: Acquires location analytics developer ThinkSmart
    • 6.8.4 Estimote: Analytics and engagement platform using BLE beacons
    • 6.8.5 Euclid: Wi-Fi based retail analytics provider launches free basic service
    • 6.8.6 Gimbal: Develops BLE beacon platform for mobile engagement
    • 6.8.7 iinside: Bluetooth-based location platform and analytics for retailers
    • 6.8.8 Point Inside: Shopper engagement platform for retailers
    • 6.8.9 RetailNext: In-store analytics for retailers using Wi-Fi and Bluetooth
    • 6.8.10 Ruckus Wireless: Introduces cloud-based SPoT Wi-Fi location service
    • 6.8.11 ShopperTrak: Retail analytics using video and Bluetooth sensors
    • 6.8.12 Walkbase: New focus on retail analytics using Wi-Fi and BLE infrastructure
    • 6.8.13 Wifarer: Indoor location and content management system for venue owners
    • 6.8.14 Zebra Technologies: Acquired Motorola's Enterprise business


List of Figures

  • Figure 1.1: Mobile subscriptions by network standard (World Q2-2014)
  • Figure 1.2: Mobile subscriptions by region (World Q2-2014)
  • Figure 1.3: Wireless service revenues (World 2011-2013)
  • Figure 1.4: Mobile location system overview
  • Figure 1.5: Overview of the LBS value chain
  • Figure 2.1: Location architecture overview
  • Figure 2.2: Location Information Server in converged IP networks
  • Figure 2.3: Cellular frequency reuse pattern
  • Figure 2.4: Cell-ID location methods
  • Figure 2.5: U-TDOA location
  • Figure 2.6: Assisted GNSS technologies
  • Figure 2.7: Performance and limiting factors for network-based location technologies
  • Figure 2.8: Performance and limiting factors for hybrid location technologies
  • Figure 3.1: Smartphone adoption by region (World 2010-2014)
  • Figure 3.2: Smartphone shipments by vendor and OS (World H1-2014)
  • Figure 4.1: Location infrastructure and technology vendor customer references
  • Figure 4.2: Location infrastructure deployments in Europe
  • Figure 4.3: Location infrastructure deployments in the Americas
  • Figure 4.4: Location infrastructure deployments in Asia-Pacific
  • Figure 4.5: Location infrastructure deployments in the Middle East and Africa
  • Figure 5.1: Emergency and commercial LBS revenue forecast (World 2013-2020)
  • Figure 5.2: Handset shipments by segment and price range (World 2013-2020)
  • Figure 5.3: Location infrastructure vendor market shares (World 2014)
  • Figure 5.4: Location platform revenues by region (World 2013-2020)
  • Figure 5.5: Indoor location platform revenues (World 2013-2020)
  • Figure 6.1: Location infrastructure and technology vendors
  • Figure 6.2: Location infrastructure and technology product offerings by vendor
  • Figure 6.3: Probe-based location solution vendors
  • Figure 6.4: Major location middleware vendors
  • Figure 6.5: Examples of GNSS chipset and assistance server developers
  • Figure 6.6: Location aggregators and client-based location platform developers
  • Figure 6.7: Overview of sensor and signal fusion platform developers
  • Figure 6.8: Overview of signal measurement technology developers
  • Figure 6.9: BLE beacon, Wi-Fi equipment and retail analytics solution vendors
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