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市場調查報告書

客戶資料的收益化:展望、預測

Monetization of Customer Data: Perspectives and Beyond

出版商 BCC Research 商品編碼 913360
出版日期 內容資訊 英文 19 Pages
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客戶資料的收益化:展望、預測 Monetization of Customer Data: Perspectives and Beyond
出版日期: 2019年10月04日內容資訊: 英文 19 Pages
簡介

本報告提供客戶資料收益化的市場調查,資料的價值、重要性,客戶資料的各種類型與其可能性,資料隱私相關疑慮與相關法律,區塊鏈技術的重要性,個人資料的主要市場與補償模式範例等彙整資料。

目錄

  • 展望、摘要
  • 所謂目前全球資料
    • 資料的價值
    • 客戶資料的各種類型與其可能性
  • 資料隱私相關疑慮
  • 資料隱私相關法規
  • 資料擁有的困境
  • 資料的收益化:新的市場
    • 新的商務線:消費者補償模式
    • 個人資料的市場與區塊鏈技術
    • 消費者的資料費的支付
  • 客戶資料的收益化:市場價值
  • 資訊來源
  • 調查手法
  • 分析師的可靠性
  • 相關報告
目錄
Product Code: FIN003A

Report Highlights:

With the modernization and advances in technology, there has been the birth of an entirely new kind of currency i.e. the “data.” Just like any other high-value commodity, data has gained popularity in leaps and bounds in the last decade. This report provides a brief description on customer data monetization and personal data marketplaces.

Report Includes:

  • An overview of customer data monetization
  • Information on biological and healthcare data
  • Explanation of why there is a need to establish balance between customer independence and business advantages
  • Coverage of government regulation and guidelines that impact data protection and privacy for all individual citizens
  • Review of recent developments and case studies related to data security

Table of Contents

Chapter 1: Scope and Summary

  • Data in Today's World?
    • Value of Data
    • Types of Customer Data and Their Potential
  • Concerns About Data Privacy
  • Data Privacy Regulations
  • Data Ownership Dilemma
  • Data Monetization: A New Market
    • New Line of Businesses: Consumer Compensation Model
    • Personal Data Marketplaces and Blockchain Technology
    • How are Consumers Paid for Data?
  • Monetization of Customer Data: What is the Market Worth?
  • Information Sources
  • Methodology
  • Analyst Credentials
  • Related BCC Research Reports

List of Tables

  • Table 1: Laws Applied to Data Ownership
  • Table 2: Facebook Facts as of October 2018
  • Table 3: Personal Data Marketplaces and Compensation Methods

List of Figures

  • Figure 1: Types of Data and Primary Data Collectors
  • Figure 2: A Typical Data Marketplace
  • Figure 3: Typical Customer-Buyer Data Transaction
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