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市場調查報告書

移動金融服務:案例研究與分析

Mobile financial services: case studies and analysis

出版商 Analysys Mason 商品編碼 953101
出版日期 內容資訊 英文 31 Slides
商品交期: 最快1-2個工作天內
價格
移動金融服務:案例研究與分析 Mobile financial services: case studies and analysis
出版日期: 2020年08月03日內容資訊: 英文 31 Slides
簡介

"移動金融服務的機會正在成熟,一些服務提供商正在開發超越人與人之間的匯款和付款的服務,以提供更複雜的產品。是的。"

本報告分析了移動運營商針對移動金融服務採用的各種策略,包括各種服務,使用情況,交易,收入,合作夥伴關係,用戶界面等的概述。它還為移動運營商提供建議。

本報告解決的問題

  • 移動運營商為移動金融服務採取的方法是什麼?
  • 可以提供哪些服務和功能?
  • 註冊,用戶界面,現金和現金提取選項,付款選項以及合作夥伴生態系統有哪些最佳實踐?
  • 移動金融服務對業務利潤和其他方面有何影響?

接受調查的公司

該案例研究重點介紹了以下公司和服務:

  • Airtel Money(非洲各國)
  • AIS Rabbit Line Pay(泰國)
  • Axiata Boost(馬來西亞)
  • Globe GCash(菲律賓)
  • MTN MoMo(非洲各國)
  • Orange Money(非洲各國)
  • Orange Bank(歐洲各國)
  • Safaricom M-Pesa(肯亞)
  • STC Pay(沙烏地阿拉伯)
  • Turkcell Paycell(土耳其)
目錄

"The mobile financial services opportunity is maturing and some service providers are willing to move beyond person-to-person transfers and payments to offer more-sophisticated products."

This report analyses the different strategies adopted by telecoms operators for their mobile financial services. It provides an overview of the services offered by operators and assesses usage, transactions and revenue, partnerships and user interface. It also provides recommendations for mobile operators.

This report answers the following questions.

  • What are the different approaches adopted by mobile operators for their mobile financial services?
  • What are the different types of services and features that can be offered?
  • What are some of the best practices in terms of registration, user interfaces, cash-in and cash-out options, payment options and partner ecosystems?
  • What is the impact of mobile financial services on revenue and other aspects of operators' performance?

COMPANY COVERAGE:

The following companies and services are featured in the case studies.

  • Airtel Money (various countries in Africa)
  • AIS Rabbit Line Pay (Thailand)
  • Axiata Boost (Malaysia)
  • Globe GCash (Philippines)
  • MTN MoMo (various countries in Africa)
  • Orange Money (various countries in Africa)
  • Orange Bank (various countries in Europe)
  • Safaricom M-Pesa (Kenya)
  • STC Pay (Saudi Arabia)
  • Turkcell Paycell (Turkey)