"SMBs worldwide spent over USD48 billion on securing their data and devices in 2019, and their annual spending growth rate is expected to surpass 10%."
This report provides forecasts for spending on cyber-security-related technology by small and medium-sized businesses (SMBs) worldwide. It quantifies the revenue opportunity for security vendors and service providers in 7 key security categories (endpoint security, network security, mobile security, security hardware, cloud security, product support services and remotely managed security services) and 20 sub-categories.
This report provides:
- SMB spending forecasts for 7 different high-level security categories and 20 sub-categories for the period 2019-2024
- comparisons of spending growth for cloud and on-premises security solutions
- an outlook for security spending across businesses with varying numbers of employees
- security spending forecasts broken down by routes to market: channel partners (CPs), managed service providers (MSPs), service providers (SPs), system integrators (SIs), DMR/retail and directly from security vendors.
Table of Contents
- 5. Executive summary
- 6. Executive summary
- 7. Worldwide trends
- 8. Worldwide security spending: NA accounted for 32% of SMB security spending in 2019, but growth in EMAP is expected to significantly outpace that elsewhere
- 9. Trends by security category 10. Security overview: SMB security spending worldwide will grow at a CAGR of 10% due to the demand for hosted/cloud based, mobile and managed security services
- 11. Endpoint security: SMB spending on endpoint security solutions will grow by almost 4% annually, driven mainly by SMBs in NA and EMAP
- 12. Network security: SMBs' spending on network solutions will grow by 5% annually worldwide, predominately driven by investments in cloud based apps
- 13. Mobile security: strong growth rates are expected for mobile security spending as SMBs contend with rising numbers of mobile devices and users
- 14. Cloud security: spending on cloud based security solutions will grow the fastest, driven by the migration of processes to the cloud and increases in remote working
- 15. Security hardware: the security hardware share of the total security spend is declining as SMBs shift to cloud based security solutions
- 16. Security management: SMBs are prioritising outsourced cyber security management, thereby driving spending on managed security solutions
- 17. Trends by business size
- 18. Firm size: MBs accounted for over half of cyber security related spending by SMBs and the majority are reporting plans to increase their security budgets
- 19. Firm size and spending category: SB security spending will grow slightly faster, but MBs will account for over half of all SMB security spending
- 20. Trends by routes to market
- 21. Security channels: SMBs' security spending is shifting from traditional channels to MSPs, hosters and service providers
- 22. Deployment method: the on premises share of SMB security spending will fall further as the migration to cloud based solutions accelerates
- 23. Forecast methodology and assumptions
- 24. Our SMB Technology Forecaster is underpinned by supply and demand insights and macroeconomic data, and is stress tested to ensure accuracy and predictability
- 25. Analysys Mason's SMB Technology Forecaster: metrics included in this report [1]
- 26. Analysys Mason's SMB Technology Forecaster: metrics included in this report [2]
- 27. Definitions: security [1]
- 28. Definitions: security [2]
- 29. Definitions: security [3]
- 30. Definitions: IT and managed services
- 31. About the author and Analysys Mason
- 32. About the author
- 33. Analysys Mason's consulting and research are uniquely positioned
- 34. Research from Analysys Mason
- 35. Consulting from Analysys Mason
List of Figures
- Figure 1: Overview of SMB security spending worldwide, 2019
- Figure 2: SMB security spending by region, worldwide, 2019-2024
- Figure 3: SMB security spending by category, worldwide, 2019-2024
- Figure 4: SMB spending on endpoint security by category, worldwide, 2019-2024
- Figure 5: SMB spending on endpoint security by region, worldwide, 2019-2024
- Figure 6: SMB spending on network security by category, worldwide, 2019-2024
- Figure 7: SMB spending on network security by region, worldwide, 2019-2024
- Figure 8: SMB spending on mobile security by category, worldwide, 2019-2024
- Figure 9: SMB spending on mobile security by region, worldwide, 2019-2024
- Figure 10: SMB spending on cloud security software, worldwide, 2019-2024
- Figure 11: SMB spending on cloud security software by region, worldwide, 2019-2024
- Figure 12: SMB spending on on-premises security hardware by category, worldwide, 2019-2024
- Figure 13: SMB spending on on-premises security hardware by region, worldwide, 2019-2024
- Figure 14: SMB spending on security services by category, worldwide, 2019-2024
- Figure 15: SMB spending on security services by region, worldwide, 2019-2024
- Figure 16: SMB security spending by number of employees, worldwide, 2019-2024
- Figure 17: Breakdown of SMB security spending by category and number of employees, worldwide, 2019
- Figure 18: SMB security spending by category and number of employees, worldwide, 2019-2024
- Figure 19: SMB security spending by route to market, worldwide, 2019-2024
- Figure 20: SMB security spending by deployment method, worldwide, 2019-2024
- Figure 21a: Definitions and key drivers for security solutions
- Figure 21b: Definitions and key drivers for security solutions
- Figure 21c: Definitions and key drivers for security solutions
- Figure 22: Definitions and key drivers for IT and managed services
