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市場調查報告書

業者忠誠度計畫策略:案例研究與分析

Loyalty Programme Strategies for Operators: Case Studies and Analysis

出版商 Analysys Mason 商品編碼 948678
出版日期 內容資訊 英文 22 Slides
商品交期: 最快1-2個工作天內
價格
業者忠誠度計畫策略:案例研究與分析 Loyalty Programme Strategies for Operators: Case Studies and Analysis
出版日期: 2020年07月13日內容資訊: 英文 22 Slides
簡介

業者,不應期望使用忠誠度計劃來補償其他問題,例如價格不滿意或客戶服務質量差。但是忠誠度計劃可以幫助留住客戶。

本報告提供手機業者採用的忠誠度計畫的策略相關驗證,最佳業務實踐,對手機業者的建議相關的系統性資訊。

對象企業:

案例研究介紹的企業。

  • AIS (泰國)
  • O2 (英國)
  • Ooredoo (卡達)
  • 樂天行動 (日本)
  • SK Telecom (韓國)
  • T-Mobile (美國)
  • Verizon (美國)
目錄

"Operators should not expect loyalty programmes to compensate for other issues such as dissatisfaction with prices or poor customer service, but they can help with retention."

This report analyses the different strategies for offering loyalty programmes that have been adopted by mobile operators. It also outlines the best practices for increasing loyalty and retention and provides recommendations for mobile operators around the world.

This report answers the following questions:

  • What are the different approaches to loyalty programmes that have been adopted by mobile operators?
  • What are the pros and cons of the various loyalty programme models?
  • What types of rewards can be offered? What are the pros and cons of each type of rewards?
  • What is the impact of loyalty programmes on retention and other aspects of operators' performance?

COMPANY COVERAGE:

The following companies are featured in case studies.

  • AIS (Thailand)
  • O2 (UK)
  • Ooredoo (Qatar)
  • Rakuten Mobile (Japan)
  • SK Telecom (South Korea)
  • T-Mobile (USA)
  • Verizon (USA)