由於COVID-19大流行，固定寬帶ARPU增加

COVID-19大流行引起前所未有的動盪，預計固定寬帶運營商將損失收入。我們需要找到在危機中帶來機會並提高ARPU的方法。

該報告調查了與COVID-19大流行相關的固定寬帶ARPU，並為運營商提供了諸如建議，策略和評估之類的信息。

此報告的內容

• 關於企業如何使用COVID-19危機來改善ARPU的提案
• 評估固定寬帶運營商可以用來提高ARPU的不同策略：
  • 更快的下載和上傳速度
  • 考慮新的消費環境而改變關稅
  • 加強穩固可靠的連接

"Fixed broadband operators should use the COVID-19 crisis to try to find ways to boost ARPU."

The COVID-19 pandemic is causing unprecedented disruption that has the potential to reduce fixed broadband operator revenue. However, the crisis also presents some opportunities for such operators and they should look to find ways to boost ARPU.

This report provides:

• recommendations for operators on how they can use the COVID-19 crisis to boost ARPU

• an assessment of the different strategies that fixed broadband operators could use to boost ARPU:
  • use higher download and upload speeds
  • modify tariffs to take account of the new consumer environment
  • emphasise robust and reliable connectivity.