中型企業的安全市場：電信運營商的解決方案

對於電信運營商來說，與安全相關的市場中存在重要的商機，可以增加利潤，而擁有250至1000名員工的中型企業尤其重要。但是對於許多運營商而言，安全性是一個複雜且缺乏經驗的領域，需要成功獲得新技能並更好地瞭解市場才能成功。

本報告分析了電信運營商中型企業安全解決方案市場的潛力，並揭示了在市場上成功開展業務的措施。

主要調查內容

• 安全解決方案開發的戰略選擇
• 應優先處理的產品和可以延期的產品
• 目標客戶
• 獲取在安全策略中的作用
• 如何區分您的安全解決方案

運營商為中型企業提供安全解決方案時的兩個原則

內容

• 執行摘要
• 調查大綱
• 安全解決方案的方法
• 投資組合，銷售，構成
• 差異化因素
• 附錄

"The long-term aim for an operator should be to drive meaningful incremental revenue by developing a comprehensive security proposition."

Security is a key revenue growth opportunity for many operators, and the mid-market (companies with between 250 and 1000 employees, roughly) is an important segment to target. However, security is a complex and relatively new area for many operators, and they need to gain new skills and market understanding to succeed. This report explores how operators can tackle this market.

This report answers the following questions:

• What are the strategy options when developing a security proposition?

• Which products should be prioritised, and which can be launched later?

• Which customers should be targeted?

• What role does acquisition play in a security strategy?

• How can operators differentiate their security offering?

Comparison of the two main approaches for operators looking to
provide security to the mid-market

Table of Contents

• Executive summary
• Research overview
• The approach to security
• Portfolio, sales and structure
• Differentiators
• Appendix
• About the author and Analysys Mason