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市場調查報告書

在聯網消費者的市場調查 (2019年):馬來西亞、菲律賓的固定寬頻的落實率和滿意度

Connected Consumer Survey 2019: Fixed Broadband Retention and Satisfaction in Malaysia and the Philippines

出版商 Analysys Mason 商品編碼 931281
出版日期 內容資訊 英文 15 Slides
商品交期: 最快1-2個工作天內
價格
在聯網消費者的市場調查 (2019年):馬來西亞、菲律賓的固定寬頻的落實率和滿意度 Connected Consumer Survey 2019: Fixed Broadband Retention and Satisfaction in Malaysia and the Philippines
出版日期: 2020年04月07日內容資訊: 英文 15 Slides
簡介

在馬來西亞和菲律賓近幾年,傳輸速度相關滿意度的改善進行,帶給固網寬頻的業者很大的成長機會。

本報告提供馬來西亞、菲律賓的兩國的聯網消費者 (保有活用網路連接環境的消費者)的活動趨勢相關分析,固網寬頻的普及率和使用概況 ,契約者的解約、落實情形,附加價值服務的市場趨勢預測,各年齡、男女、各地區的詳細趨勢等資訊彙整,為您概述為以下內容。

目錄

  • 摘要整理
  • 滿意度與推薦意願
  • 客戶流失 (解約率)
  • 附加價值服務
  • 調查手法和面板資訊
  • 關於著者和Analysys Mason
目錄

"Improvements in speed satisfaction can deliver significant benefits to fixed broadband operators in Malaysia and the Philippines."

This report focuses on aspects of Analysys Mason's ‘Connected Consumer Survey ’ that relate to the behaviour, preferences and plans of fixed broadband users in Malaysia and the Philippines. In particular, it focuses on the drivers of satisfaction and churn of these users.

This report provides:

  • new insights about consumers' experiences with their fixed broadband services in Malaysia and the Philippines, derived from respondents surveyed in these countries
  • a breakdown of the key factors affecting Net Promoter Scores (NPSs) and churn, with further discussion about which operators are particularly effective at achieving high scores
  • an analysis of how NPSs and churn differ by access technology type
  • insight into operator channels and the link with customer satisfaction
  • detailed information about which value-added services have a measurable effect on customer satisfaction and churn intention.

SURVEY DATA COVERAGE:

The research was conducted in August 2019. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. Each country had a minimum of 1000 respondents.

GEOGRAPHICAL COVERAGE:

  • Malaysia

Table of Contents

  • Executive summary
  • Satisfaction and willingness to recommend
  • Churn
  • Value added services
  • Methodology and panel information
  • About the author and Analysys Mason