新興亞太地區FMC (Fixed Mobile Convergence):案例研究、分析

本報告提供新興亞太地區的通訊業者的FMC (Fixed Mobile Convergence)的提供趨勢調查，主要經營者的案例研究，FMC的推銷趨勢，FMC的成功程度分析，主要的成功因素，今後的發展預測等彙整資料。

調查內容

• 新興亞太地區中FMC的推銷
• 新興亞太地區中FMC的成功程度
• 主要的成功因素、FMC的發展預測

案例研究

• AIS (泰國)
• China Mobile (中國)
• Maxis (馬來西亞)
• PLDT (菲律賓)
• VNPT Vinaphone (越南)

"Our case studies show that operators in emerging Asia-Pacific have used fixed-mobile convergence offers to increase and consolidate subscriber market share."

Fixed-mobile convergence (FMC) is becoming increasingly prevalent in many countries in the emerging Asia-Pacific (EMAP) region. This report looks at five operators that have recently started offering FMC offers, evaluates their success and isolates trends across the region.

The report answers the following questions:

• How are operators promoting their FMC offers in the EMAP region?

• How successful have operators been in offering FMC?

• What are the key success trends across the region and how is FMC likely to develop?

The following companies are featured in case studies.