Connected Consumer Survey 2019: Mobile Customer Satisfaction in the Middle East
|出版日期||內容資訊||英文 16 Slides
|連網型消費者調查 2019年:中東、北非的行動契約者的滿意度 Connected Consumer Survey 2019: Mobile Customer Satisfaction in the Middle East|
|出版日期: 2020年03月09日||內容資訊: 英文 16 Slides||
本報告提供中東與北非各國的智慧型手機、用戶的行動和偏好，利用計劃的趨勢相關分析，尤其是以行動通訊的顧客滿意度和客戶流失的轉變為焦點，各業者的顧客滿意度的排行榜，及收費系統、服務品質等在滿意度改善上發揮的作用，各種要素 (數據通訊速度，附加價值服務等) 和客戶流失的關聯性，消費者和業者的聯絡手段等彙整資訊，為您概述為以下內容。
"Network speed is the main factor that influences customers' satisfaction with their mobile services and their intention to churn in the Middle East."
This report focuses on aspects of Analysys Mason's ‘Connected Consumer Survey ’ that relate to the behaviour, preferences and plans of smartphone users in the Middle East. In particular, it focuses on customer satisfaction, churn and retention-related aspects of mobile services. The survey was conducted in association with On Device Research.
The survey was conducted in association with On Device Research between August and September 2019. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 750 respondents per country, and 4500 in the region.