表紙
市場調查報告書

連網型消費者調查 2019年:歐洲、美國的TV、影片服務

Connected Consumer Survey 2019: TV and Video Services in Europe and the USA

出版商 Analysys Mason 商品編碼 927912
出版日期 內容資訊 英文 16 Slides
商品交期: 最快1-2個工作天內
價格
連網型消費者調查 2019年:歐洲、美國的TV、影片服務 Connected Consumer Survey 2019: TV and Video Services in Europe and the USA
出版日期: 2020年03月09日內容資訊: 英文 16 Slides
簡介

收費電視的解約率,2019年減少了。對收費電視供應商的定價,功能套組,及服務集中的新方法看起來好像有作用,不過,供應商為了成長需要關注OTT。

本報告以歐洲7個國家及美國的消費者共8000人的回答為基礎,提供使用收費電視和OTT視訊服務時的行動,喜好,今後的計劃相關的方面為焦點,分析彙整。

分析觀察對象國家

  • 法國
  • 德國
  • 義大利
  • 波蘭
  • 西班牙
  • 土耳其
  • 英國
  • 美國

目錄

  • 摘要整理
  • 業者和收費電視供應商繼續防禦和演進
  • OTT視訊面臨與堆疊競爭的課題
  • 收費電視供應商,調整功能提高顧客滿意度
  • 調查手法和面板資訊
  • 關於著者和Analysys Mason
目錄

"Pay-TV churn rates fell in 2019; pay-TV providers' renewed approaches to pricing, feature sets and service aggregation appear to be working, but providers must look to OTT in order to grow."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of consumers in their use of pay-TV and OTT video services. This is a rapidly changing part of the landscape and the interaction between pay TV and OTT is complex.

This report provides:

  • new consumer insights derived from 8000 respondents surveyed in eight different countries
  • detailed information about changing consumer use of TV and video services
  • insight into OTT video service usage and how this relates to use of pay-TV services
  • content and genre preferences for users of different types of pay-TV and OTT video services
  • analysis of consumer priorities, preferences and the factors that affect their satisfaction.

SURVEY DATA COVERAGE:

The survey was conducted in association with Dynata between July and August 2019. The survey groups were chosen to be representative of the internet-using population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.

GEOGRAPHICAL COVERAGE:

  • France
  • Germany
  • Italy
  • Poland
  • Spain
  • Turkey
  • UK
  • USA

Table of Contents

  • Executive summary
  • Operators and pay-TV providers are defending and evolving
  • OTT video faces stacking and competition challenges
  • Pay-TV providers can make feature adjustments to improve customer satisfaction
  • Methodology and panel information
  • About the authors and Analysys Mason