Connected Consumer Survey 2019: TV and Video Services in Europe and the USA
|出版日期||內容資訊||英文 16 Slides
|連網型消費者調查 2019年:歐洲、美國的TV、影片服務 Connected Consumer Survey 2019: TV and Video Services in Europe and the USA|
|出版日期: 2020年03月09日||內容資訊: 英文 16 Slides||
"Pay-TV churn rates fell in 2019; pay-TV providers' renewed approaches to pricing, feature sets and service aggregation appear to be working, but providers must look to OTT in order to grow."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of consumers in their use of pay-TV and OTT video services. This is a rapidly changing part of the landscape and the interaction between pay TV and OTT is complex.
The survey was conducted in association with Dynata between July and August 2019. The survey groups were chosen to be representative of the internet-using population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.