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市場調查報告書

5G行動的銷售策略:案例研究與分析

5G Mobile Launch Strategies: Case Studies and Analysis

出版商 Analysys Mason 商品編碼 926256
出版日期 內容資訊 英文 24 Slides
商品交期: 最快1-2個工作天內
價格
5G行動的銷售策略:案例研究與分析 5G Mobile Launch Strategies: Case Studies and Analysis
出版日期: 2020年02月21日內容資訊: 英文 24 Slides
簡介

本報告提供消費者取向的5G行動服務開始時經營者採用的各種的策略分析。還有提供為了開始5G的最佳業務實踐概論,給全球手機業者的推薦事項。

調查內容

  • 為了開始消費者取向5G行動服務,手機業者採用的各種方法為何
  • 通訊量基礎,速度階層,服務為基礎等,各種價格設定方法的優點與缺點
  • 怎樣種類的內容和附加價值服務可綁定5G費用
  • 可利用的5G智慧型手機與其價格
  • 行動5G的銷售的初期階段的結果

調查對象企業

  • AT&T(美國)
  • China Mobile(中國)
  • EE(英國)
  • LGU +(韓國)
  • SK Telecom(韓國)
  • Swisscom(瑞士)
  • Vodafone(英國)
  • Zain(沙烏地阿拉伯)
目錄

"There is currently no sign of a 5G 'killer app', but operators can do more to use their video assets and partnerships and associate 5G with differentiated quality and exclusivities."

This report analyses the different strategies adopted by operators when launching a 5G mobile service for consumers. The report also outlines the best practices for launching 5G and provides recommendations for mobile operators around the world.

This report answers the following questions.

  • What are the different approaches adopted by mobile operators for launching consumer 5G mobile services?
  • What are the pros and cons of various pricing approaches such as volume-based pricing, speed tiering and service-based pricing?
  • What types of content and value-added services can be bundled into 5G tariffs?
  • What types of 5G smartphones are available and at what prices? How can operators facilitate customers' acquisition of expensive handsets?
  • What are the early results of mobile 5G launches?

The following companies are featured in case studies.

  • AT&T (USA)
  • China Mobile (China)
  • EE (UK)
  • LGU+ (South Korea)
  • SK Telecom (South Korea)
  • Swisscom (Switzerland)
  • Vodafone (UK)
  • Zain (Saudi Arabia)