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市場調查報告書

行動服務的全球市場:趨勢與預測

Mobile Services Worldwide: Trends and Forecasts 2019-2024

出版商 Analysys Mason 商品編碼 926039
出版日期 內容資訊 英文 14 Slides
商品交期: 最快1-2個工作天內
價格
行動服務的全球市場:趨勢與預測 Mobile Services Worldwide: Trends and Forecasts 2019-2024
出版日期: 2020年02月17日內容資訊: 英文 14 Slides
簡介

本報告提供全球行動通訊市場趨勢調查,連線數、收益、流量、ARPU的變化與預測,各地區及各種區分的明細,全球及各地區的主要趨勢分析,業者策略,行動通訊業者的各種建議等彙整資料。

調查對象地區區分

  • 西歐
  • 中歐、東歐
  • 新興亞太地區
  • 先進亞太地區
  • 中東、北非
  • 撒哈拉以南非洲
  • 南美
  • 北美

調查項目 (KPI)

  • 連線數
    • 終端、行動寬頻、IoT
    • 預付、契約型
    • 2G、3G、4G、5G
    • 智慧型手機、非智慧型手機
  • 行動語音流量
    • 發信時間、MoU
  • 收益
    • 服務、零售
    • 預付、契約型
    • 終端、行動寬頻、IoT
    • 終端語音、通訊、資料
  • 行動ARPU
    • SIM、終端
    • 預付、契約型
    • 終端語音、資料
目錄

"Operators worldwide will have to find new sources of revenue growth due to saturated markets in developed regions and high levels of mobile competition."

This report examines key trends and drivers and provides comprehensive mobile telecoms market forecasts worldwide and for eight individually modelled regions: North America, Latin America, Western Europe, Central and Eastern Europe, developed Asia-Pacific, emerging Asia-Pacific, the Middle East and North Africa and Sub-Saharan Africa.

This report provides:

  • a 5-year forecast of 183 mobile KPIs for the worldwide telecoms markets and eight geographical regions
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile service, and for eight geographical regions
  • an overview of operator strategies and region-specific topics, in order to highlight similarities and differences by means of a cross-region comparison
  • a summary of results, key implications and recommendations for mobile operators.

Coverage

Geographical coverageKey performance indicators

  Region modelled

  • Central and Eastern Europe (CEE)
  • Developed Asia-Pacific (DVAP)
  • Emerging Asia-Pacific (EMAP)
  • Latin America (LATAM)
  • Middle East and North Africa (MENA)
  • North America (NA)
  • Sub-Saharan Africa (SSA)
  • Western Europe (WE)

  Connections

  Mobile

  • Handset, mobile broadband, M2M
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone, non-smartphone

  Mobile voice traffic

  • Outgoing minutes, MoU

  Revenue

  Mobile

  • Service, retail
  • Prepaid, contract
  • Handset, mobile broadband, IoT
  • Handset voice, messaging, data

  Mobile ARPU

  • SIMs, handset
  • Prepaid, contract
  • Handset voice, data

Table of Contents

  • 5. Executive summary
  • 6. Executive summary
  • 7. Worldwide trends
  • 8. Market overview: handset data revenue will continue to be the key contributor to the total mobile revenue; 5G will have a small positive effect
  • 9. The 5G share of mobile connections worldwide will reach 22% by 2024
  • 10. Market competition will prevent mobile ARPU from rising during the forecast period, despite the boost due to new 5G connections
  • 11. Operators will have to find new sources of revenue growth due to saturated markets in developed regions and high levels of mobile competition
  • 12. Key mergers, acquisitions and market entries
  • 13. Regional trends
  • 14. Western Europe: blended mobile ARPU will increase marginally, thanks to growing data usage and customers' migration to contract plans
  • 15. Central and Eastern Europe: mobile ARPU will increase, stimulated by LTE expansions and the associated increase in mobile data usage
  • 16. Emerging Asia Pacific monthly data consumption per connection will more than triple during 2019 2024
  • 17. Developed Asia Pacific: the take up of 5G services in DVAP will be rapid thanks to favourable demand side conditions
  • 18. Middle East and North Africa: mobile services will account for most of the telecoms revenue in the region, driven by the fast migration from 3G to 4G
  • 19. Sub Saharan Africa: the prepaid share of mobile connections will remain above 95%; this will play a role in keeping the ARPU low
  • 20. Latin America: 4G and 5G will account for a majority of the mobile connections in Latin America by 2024
  • 21. North America: the number of 5G connections will grow rapidly, thanks to an early market launch in the USA
  • 22. Forecast methodology and assumptions
  • 23. Our forecast model is supported by sound market knowledge
  • 24. Examples of forecast input drivers
  • 25. About the author and Analysys Mason
  • 26. About the author
  • 27. Analysys Mason's consulting and research are uniquely positioned
  • 28. Research from Analysys Mason
  • 29. Consulting from Analysys Mason

List of figures

  • Figure 1: Telecoms and pay-TV retail revenue by type and total service revenue, worldwide, 2014--2024
  • Figure 2: Telecoms retail revenue by mobile service type and mobile ARPU, worldwide (USD billion), 2014--2024
  • Figure 3: Telecoms retail revenue and growth rate by service type, worldwide, 2014--2024
  • Figure 4: Mobile connections by type, worldwide (million), 2014--2024
  • Figure 5: Mobile connections by generation, worldwide (million), 2014--2024
  • Figure 6: Mobile ARPU by type, worldwide (USD per month), 2014--2024
  • Figure 7: Contract share of mobile connections (excluding IoT), worldwide, 2014--2024
  • Figure 8: Mobile data traffic per connection, worldwide (GB per month), 2014--2024
  • Figure 9: Mobile penetration by country, worldwide, 2014--2024
  • Figure 10: Mobile ARPU by country, worldwide, 2014--2024
  • Figure 11: Recent and upcoming market structure changes worldwide
  • Figure 12: Mobile ARPU Western Europe (USD per month), 2014--2024
  • Figure 13: Mobile connections by type, Western Europe (million), 2014--2024
  • Figure 14: Mobile ARPU Central and Eastern Europe (USD per month), 2014--2024
  • Figure 15: Mobile connections by type, Central and Eastern Europe (million), 2014--2024
  • Figure 16: Mobile ARPU emerging Asia--Pacific (USD per month), 2014--2024
  • Figure 17: Mobile connections by type, emerging Asia--Pacific (billion), 2014--2024
  • Figure 18: Mobile ARPU developed Asia--Pacific (USD per month), 2014--2024
  • Figure 19: Mobile connections by type, developed Asia--Pacific (million), 2014--2024
  • Figure 20: Mobile ARPU Middle East and North Africa (USD per month), 2014--2024
  • Figure 21: Mobile connections by type, Middle East and North Africa (million), 2014--2024
  • Figure 22: Mobile ARPU Sub-Saharan Africa (USD per month), 2014--2024
  • Figure 23: Mobile connections by type, Sub-Saharan Africa (billion), 2014--2024
  • Figure 24: Mobile ARPU Latin America (USD per month), 2014--2024
  • Figure 25: Mobile connections by type, Latin America (million), 2014--2024
  • Figure 26: Mobile ARPU North America (USD per month), 2014--2024
  • Figure 27: Mobile connections by type, North America (million), 2014--2024