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市場調查報告書

全球智慧型手機市場:2019年∼2024年趨勢與預測

Smartphones: Worldwide Trends and Forecasts 2019-2024

出版商 Analysys Mason 商品編碼 925059
出版日期 內容資訊 英文 21 Slides
商品交期: 最快1-2個工作天內
價格
全球智慧型手機市場:2019年∼2024年趨勢與預測 Smartphones: Worldwide Trends and Forecasts 2019-2024
出版日期: 2020年02月11日內容資訊: 英文 21 Slides
簡介

在已開發市場中5G推動智慧型手機的銷售;在新興地區預估到2024年智慧型手機的銷售將持續強勁成長。

本報告研究全球智慧型手機市場,系統性彙整按區域及國家的連接數及銷售、主要趨勢等情報。

全球趨勢

  • 全球:智慧型手機銷售將溫和成長,而新興市場的成長將特別強勁
  • 全球:智慧型手機銷售的成長大部分來自EMAP及SSA等新興區域
  • 全球:功能型手機銷售持續減少,2024年僅佔全球手機銷量的12%
  • 全球:「4大」中國品牌的智慧型手機銷售在過去4年成長超過2倍
  • 全球:5G成為推動已開發市場智慧型手機銷售的重要因素

西歐

  • 西歐:智慧型手機銷售到2020年將持續減少,呈現緩和成長
  • 西歐:主要區域趨勢

中歐和東歐

  • 中歐和東歐:預算智慧型手機的需求很高
  • 中歐和東歐:主要區域趨勢

中東和北非

  • 中東和北非:首次預付使用者持續推動銷售
  • 中東和北非:主要區域趨勢

撒哈拉沙漠以南非洲

  • 撒哈拉沙漠以南非洲:智慧型手機普及率低,以及對行動寬頻的需求增加
  • 撒哈拉沙漠以南非洲:主要區域趨勢

新興亞太地區

  • 新興亞太地區:智慧型手機銷售到2024年將持續穩定成長
  • 新興亞太地區:主要區域趨勢

已開發亞太地區

  • 已開發亞太地區:5G的發售推動到2024年的智慧型手機銷售
  • 已開發亞太地區:主要區域趨勢

北美

  • 北美:5G推動智慧型手機銷售
  • 北美:主要區域趨勢

拉丁美洲

  • 拉丁美洲:經濟生產的改善推動智慧型手機銷售
  • 拉丁美洲:主要區域趨勢

預測方法與假設

關於作者和Analysys Mason

目錄

"5G will boost smartphone sales in developed markets, and smartphone sales will continue to grow strongly in emerging regions until 2024."

The worldwide smartphone market is characterised by increasingly saturated developed markets and emerging markets that have a strong potential for growth. This report investigates the various drivers and idiosyncrasies of eight regional markets and identifies issues and opportunities that operators and vendors must be aware of.

THIS REPORT PROVIDES:

  • connections and sales for smartphone markets worldwide, for 8 regions and for 63 countries
  • key worldwide and regional trends
  • a 2015-2019 manufacturer sales split
  • a 5G smartphone unit connection and sales forecast.

Table of Contents

  • 5. Worldwide trends
  • 6. Worldwide: smartphones sales will increase moderately over the forecast period, and growth will be particularly strong in emerging markets
  • 7. Worldwide: most of the increase in global smartphone sales will come from emerging regions such as EMAP and SSA
  • 8. Worldwide: feature phones sales will continue to dwindle, and will account for just 12% of all handset sales worldwide in 2024
  • 9. Worldwide : smartphones sales for the ‘big four' Chinese brands have more than doubled over the past 4 years
  • 10. Worldwide: 5G is set to be the key driver for boosting smartphone sales in developed markets
  • 11. Western Europe
  • 12. Western Europe: smartphone sales will continue to decline until 2020, at which point moderate growth is expected
  • 13. Western Europe: key regional trends
  • 14. Central and Eastern Europe
  • 15. Central and Eastern Europe: the demand for budget smartphones is high
  • 16. Central and Eastern Europe: key regional trends
  • 17. Middle East and North Africa
  • 18. Middle East and North Africa: first time prepaid users will continue to drive sales over the forecast period
  • 19. Middle East and North Africa: key regional trends
  • 20. Sub Saharan Africa
  • 21. Sub Saharan Africa: low smartphone penetration and the increasing demand for mobile broadband will drive growth in smartphone sales
  • 22. Sub Saharan Africa: key regional trends
  • 23. Emerging Asia Pacific
  • 24. Emerging Asia Pacific: smartphone sales will continue to increase steadily until 2024
  • 25. Emerging Asia Pacific: key regional trends
  • 26. Developed Asia Pacific
  • 27. Developed Asia Pacific: the launch of 5G will lead to an increase in smartphone sales by 2024
  • 28. Developed Asia Pacific: key regional trends
  • 29. North America
  • 30. North America: 5G should boost smartphone sales over the forecast period
  • 31. North America: key regional trends
  • 32. Latin America
  • 33. Latin America: the improving economic output will lead to an increase in smartphone sales over the forecast period
  • 34. Latin America: key regional trends
  • 35. Forecast methodology and assumptions
  • 36. Forecast methodology and assumptions
  • 37. About the authors and Analysys Mason
  • 38. About the authors
  • 39. Analysys Mason's consulting and research are uniquely positioned
  • 40. Research from Analysys Mason
  • 41. Consulting from Analysys Mason

List of Figures

  • Figure 1: Mobile handset unit sales by type, and the smartphone share of connections, worldwide, 2016--2024
  • Figure 2: Smartphone unit sales by region, 2019 and 2024
  • Figure 3: Non-smartphone unit sales by region, 2019 and 2024
  • Figure 4: Smartphone unit sales by manufacturer, worldwide, 2015--2019
  • Figure 5: 5G-capable handset unit sales by region, 2021--2024, and the 5G-capable share of connections, worldwide, 2024
  • Figure 6: Mobile handset connections by type, and smartphone share of connections, Western Europe, 2016--2024
  • Figure 7: Smartphone unit sales and smartphone share of mobile handset unit sales, Western Europe, 2016--2024
  • Figure 8: Key regional trends in the handset market, Western Europe
  • Figure 9: Mobile handset connections by type, and smartphone share of connections, Central and Eastern Europe, 2016--2024
  • Figure 10: Smartphone unit sales and smartphone share of mobile handset unit sales, Central and Eastern Europe, 2016--2024
  • Figure 11: Key regional trends in the handset market, Central and Eastern Europe
  • Figure 12: Mobile connections by type, and smartphone share of connections, Middle East and North Africa, 2016--2024
  • Figure 13: Smartphone sales and smartphone share of mobile handset sales, Middle East and North Africa, 2016--2024
  • Figure 14: Key regional trends in the handset market, Middle East and North Africa
  • Figure 15: Mobile connections by type, and smartphone share of connections, Sub-Saharan Africa, 2016--2024
  • Figure 16: Smartphone unit sales and smartphone share of mobile handset unit sales, Sub-Saharan Africa, 2016--2024
  • Figure 17: Key regional trends in the handset market, Sub-Saharan Africa
  • Figure 18: Mobile connections by type, and smartphone share of connections, emerging Asia--Pacific, 2016--2024
  • Figure 19: Smartphone unit sales and smartphone share of mobile handset unit sales, emerging Asia--Pacific, 2016--2024
  • Figure 20: Key regional trends in the handset market, emerging Asia--Pacific
  • Figure 21: Mobile connections by type, and smartphone share of connections, developed Asia--Pacific, 2016--2024
  • Figure 22: Smartphone sales and smartphone share of mobile handset unit sales, developed Asia--Pacific, 2016--2024
  • Figure 23: Key regional trends in the handset market, developed Asia--Pacific
  • Figure 24: Mobile handset connections by type, and smartphone share of connections, North America, 2016--2024
  • Figure 25: Smartphone unit sales and smartphone share of mobile handset unit sales, North America, 2016--2024
  • Figure 26: Key regional trends in the handset market, North America
  • Figure 27: Mobile handset connections by type, and smartphone share of connections, Latin America, 2016--2024
  • Figure 28: Smartphone unit sales and smartphone share of mobile handset unit sales, Latin America, 2016--2024
  • Figure 29: Key regional trends in the handset market, Latin America
  • Figure 30: Main enablers and constraints for our smartphone forecasts