先進亞太地區各國的收費電視、OTT視訊市場:趨勢、預測 (2019-2024年)

亞太地區的先進各國來自電視影音設備服務的業者收益，2023年預計到達頂峰。預計到這個階段OTT服務可抵銷傳統的收費電視收益的減少。

本報告提供亞太地區的先進各國的收費電視、OTT視訊的市場調查，收費電視家庭數、連線數的預測，各連線技術明細，OTT視訊用戶數的預測，各類服務明細，零售收益，ASPU等的資料彙整。

調查對象KPI

• 收費電視家庭數、連線數
  • 電纜 (模擬、數位、CATV)
  • IPTV
  • 收費地上波數位電視 (DTT)
  • 衛星 (DTH)
  • 業者OTT
  • 第三方 (非業者) OTT
• OTT視訊用戶數
  • 線性 - 頻道 (收費、免費)
  • 線性 - 活動
  • TVoD (出租、購買)
  • SVoD (收費、免費)
• 零售收益 (支出額)
• ASPU

調查對象地區、國家

• 亞太地區先進各國
  • 澳洲
  • 日本
  • 紐西蘭
  • 韓國

目錄

• 摘要整理
• 地區趨勢
• 各國趨勢
• 預測手法、前提條件
• 關於著者、Analysys Mason

"Operators' revenue from TV and video services in developed Asia-Pacific will peak in 2023; OTT services will offset the decline in traditional pay-TV revenue up to this point."

Pay-TV providers and operators in developed Asia-Pacific (DVAP) will offset the decline in the number of cable and satellite subscriptions in the region by gaining IPTV and OTT users. However, this rebalancing will not extend to revenue: OTT services will only offset the decline in traditional pay-TV revenue until 2023.

This report provides:

• forecasts for the number of pay-TV households and services, the number of premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)

• forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT; operator OTT and third-party OTT are split by category of OTT video service - linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD

• forecasts for Australia, Japan, New Zealand and South Korea, and the developed Asia-Pacific region as a whole.

Geographical coverage and key metrics

Table of Contents

• Executive summary
• Regional trends
• Country-level trends
  • Australia
  • Japan
  • New Zealand
  • South Korea
• Forecast methodology and assumptions
• About the authors and Analysys Mason