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市場調查報告書

連網型消費者調查 (2018年):台灣

Connected Consumer Survey 2018: Taiwan

出版商 Analysys Mason 商品編碼 914234
出版日期 內容資訊 英文 19 Slides
商品交期: 最快1-2個工作天內
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連網型消費者調查 (2018年):台灣 Connected Consumer Survey 2018: Taiwan
出版日期: 2019年10月18日內容資訊: 英文 19 Slides
簡介

本報告提供台灣國內的網際網路市場消費行為相關分析,消費者體驗的主要促進因素,及通訊服務的解約 (客戶流失)/轉換的促進因素,行動通訊/固網通訊/收費電視的經營者的NPS (淨推薦值),影片內容的消費趨勢,最廣泛普及OTT通訊應用程式和數位服務的案例等資訊彙整,為您概述為以下內容。

目錄

  • 摘要整理及建議
  • 行動通訊的顧客滿意度和客戶流失 (解約率)
  • 固網通訊的顧客滿意度和客戶流失
  • TV、影片的消費
  • OTT和數位服務
  • 分析方法,面板資訊
  • 關於著者及Analysys Mason
目錄

"Network performance dominates the mobile customer experience in Taiwan, but customer service matters and is a potential means for operators to differentiate."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of online consumers in Taiwan.

This report:

  • identifies the drivers of mobile and fixed customer experience
  • identifies the key factors that influence consumers' intention to churn from mobile and fixed services
  • provides Net Promoter Scores (NPSs) for mobile, fixed and pay-TV operators in Taiwan
  • provides an analysis of the video content consumption habits in Taiwan
  • identifies the most successful OTT communication apps and digital services in Taiwan.

SURVEY DATA COVERAGE:

The fieldwork was conducted between July and September 2018. The survey groups were chosen to be representative of the internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. We sampled 1000 respondents.

GEOGRAPHICAL COVERAGE:

  • Taiwan

Table of Contents

  • Executive summary and recommendations
  • Mobile customer satisfaction and churn
  • Fixed broadband satisfaction and churn
  • TV and video consumption
  • OTT and digital services
  • Methodology and panel information
  • About the authors and Analysys Mason
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