Subscription, Advertising and Transactional Models for TV and Video: Opportunities for Revenue Growth
|出版日期||內容資訊||英文 18 Slides
|電視影音設備訂閱、廣告、交易模式:收益成長的機會 Subscription, Advertising and Transactional Models for TV and Video: Opportunities for Revenue Growth|
|出版日期: 2019年08月19日||內容資訊: 英文 18 Slides||
"Revenue in the TV and video market will grow by USD95 billion over the next 5 years, but traditional TV providers are not optimally positioned to capture this growth."
Revenue in the TV and video industry will grow by USD95 billion worldwide between 2019 and 2024. This report analyses how the relative importance of advertising, transactional and subscription revenue is changing.
Key actions for operators and pay-TV providers that wish to
capture the TV and video revenue growth opportunity
Giulio Sinibaldi (Analyst) is a key contributor to Analysys Mason's Consumer Services and Digital Economy research practices. He is interested in mobile strategies, over-the-top (OTT) platforms, Internet regulation and consumer behaviour, and his skillset includes quantitative forecast modelling and big data analytics. Giulio holds a BSc and an MSc in Economics from Bocconi University.
Martin Scott (Principal Analyst) co-ordinates Analysys Mason's research initiatives related to media and TV. He manages the Video Strategies research programme. Martin has held numerous positions within Analysys Mason during the last 14 years, including heading the company's Consumer Services, Data and Regional Markets practices. He also launched Analysys Mason's Connected Consumer Survey and Consumer Smartphone Usage series of research. His primary areas of specialisation include telco TV strategy, OTT video and media, consumer smartphone usage, the bundling and pricing of multi-play services, including quadruple-play bundling, customer satisfaction and consumer-facing marketing strategy. He also specialises in statistics, surveys and the analysis of primary research.