市場調查報告書

固定寬頻業者的家用Wi-Fi策略:案例研究、分析

Fixed Broadband Operator Home Wi-Fi Strategies: Case Studies and Analysis

出版商 Analysys Mason 商品編碼 905851
出版日期 內容資訊 英文 24 Slides
商品交期: 最快1-2個工作天內
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固定寬頻業者的家用Wi-Fi策略:案例研究、分析 Fixed Broadband Operator Home Wi-Fi Strategies: Case Studies and Analysis
出版日期: 2019年08月06日內容資訊: 英文 24 Slides
簡介

本報告提供固定寬頻業者為了在家用Wi-Fi市場中獲得利益最適合的策略分析。

主要的調查內容

  • 固定寬頻業者應對家用Wi-Fi市場區隔使用的各方法的評估
  • 各業者的家用Wi-Fi策略概要
  • 固定寬頻業者為了個性化服務如何使用家用Wi-Fi策略的相關摘要
  • 巧妙的家用Wi-Fi策略帶來的潛在收益概要
  • 業者的建議

案例研究

  • BT
  • Comcast
  • Orange
  • PLDT
  • Telekom Deutschland
目錄

"Fixed broadband operators have the opportunity to take a bold approach in the home Wi-Fi segment and use it as an important differentiator for their core offerings."

Fixed broadband operators are taking an increasingly active role in the home Wi-Fi market. This report evaluates the best ways for fixed broadband operators to benefit from being active in the home Wi-Fi space.

The report provides:

  • an assessment of the different approaches that fixed broadband operators are using to address the home Wi-Fi segment
  • an overview of the results of different operators' home Wi-Fi strategies
  • a summary of how fixed broadband operators can use home Wi-Fi to differentiate their offers
  • an outline of the potential revenue benefit from a well-crafted home Wi-Fi strategy
  • recommendations for operators.

Case studies featured in this report:

  • BT
  • Comcast
  • Orange
  • PLDT
  • Telekom Deutschland
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