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市場調查報告書

連網型消費者調查:歐洲的固定、行動商品搭售

Connected Consumer Survey 2018: Fixed-Mobile Bundling in Europe

出版商 Analysys Mason 商品編碼 900736
出版日期 內容資訊 英文 20 Slides
商品交期: 最快1-2個工作天內
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連網型消費者調查:歐洲的固定、行動商品搭售 Connected Consumer Survey 2018: Fixed-Mobile Bundling in Europe
出版日期: 2019年08月02日內容資訊: 英文 20 Slides
簡介

本報告提供歐洲的FMC (Fixed Mobile Convergence)的存在感對相關調查的結果為基礎,FMC的普及率,市場結構,綁定套組結構,客戶流失、NPS的FMC的影響相關的系統性資訊。

目錄

  • 摘要整理
  • FMC服務的普及率
  • 顧客滿意度、客戶流失
  • 調查手法和面板資訊
  • 關於著者、ANALYSYS MASON
目錄

"Customers on FMC plans have a lower intention to churn from their broadband service than their non-FMC counterparts, but mobile churn intention is generally unaffected by bundling."

This report focuses on the results of Analysys Mason's Connected Consumer Survey ’ that relate to the presence of fixed-mobile convergence (FMC) in Europe. It provides insight into the penetration of FMC, market structure, bundle composition and the effects of FMC on churn and NPS in seven European countries.

This report provides:

  • a breakdown of FMC penetration at an operator and market level, and the potential addressable market for operators
  • insights into the composition of FMC packages and analysis of the FMC customer base, including demographic and spend analysis
  • analysis of the intention to churn and NPS for several large operators, and an extended discussion of the drivers of customer satisfaction.

SURVEY DATA COVERAGE:

The fieldwork was conducted between July and September 2018. The survey groups were chosen to be representative of the internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1000 respondents per country, and 7000 respondents in the region.

GEOGRAPHICAL COVERAGE:

  • France
  • Germany
  • Italy
  • Poland
  • Spain
  • Turkey
  • UK

Table of Contents

  • Executive summary
  • FMC service penetration
  • Customer satisfaction and churn
  • Methodology and panel information
  • About the author and Analysys Mason
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