Connected Consumer Survey 2018: Fixed-Mobile Bundling in Europe
|出版日期||內容資訊||英文 20 Slides
|連網型消費者調查:歐洲的固定、行動商品搭售 Connected Consumer Survey 2018: Fixed-Mobile Bundling in Europe|
|出版日期: 2019年08月02日||內容資訊: 英文 20 Slides||
本報告提供歐洲的FMC (Fixed Mobile Convergence)的存在感對相關調查的結果為基礎，FMC的普及率，市場結構，綁定套組結構，客戶流失、NPS的FMC的影響相關的系統性資訊。
"Customers on FMC plans have a lower intention to churn from their broadband service than their non-FMC counterparts, but mobile churn intention is generally unaffected by bundling."
This report focuses on the results of Analysys Mason's ‘Connected Consumer Survey ’ that relate to the presence of fixed-mobile convergence (FMC) in Europe. It provides insight into the penetration of FMC, market structure, bundle composition and the effects of FMC on churn and NPS in seven European countries.
The fieldwork was conducted between July and September 2018. The survey groups were chosen to be representative of the internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1000 respondents per country, and 7000 respondents in the region.