連網型消費者調查:撒哈拉以南的非洲 (SSA) 的數位服務
Connected Consumer Survey 2018: Digital Services in Sub-Saharan Africa
|出版日期||內容資訊||英文 9 Slides
|連網型消費者調查:撒哈拉以南的非洲 (SSA) 的數位服務 Connected Consumer Survey 2018: Digital Services in Sub-Saharan Africa|
|出版日期: 2019年04月10日||內容資訊: 英文 9 Slides||
本報告提供撒哈拉以南的非洲 (SSA) 的智慧型手機用戶的行動、偏好、計劃調查分析，數位服務的利用為焦點之系統性資訊。
"Operators in Nigeria have the opportunity to develop convenient mobile services to attract consumers that still prefer to use cash or that lack access to credit or debit payment cards."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Sub-Saharan Africa (SSA). In particular, it focuses on respondents' usage of digital services. The survey was conducted in association with On Device Research.
The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1000 respondents per country, and 3000 respondents in the region.