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市場調查報告書

連網型消費者調查:撒哈拉以南的非洲 (SSA) 的數位服務

Connected Consumer Survey 2018: Digital Services in Sub-Saharan Africa

出版商 Analysys Mason 商品編碼 820649
出版日期 內容資訊 英文 9 Slides
商品交期: 最快1-2個工作天內
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連網型消費者調查:撒哈拉以南的非洲 (SSA) 的數位服務 Connected Consumer Survey 2018: Digital Services in Sub-Saharan Africa
出版日期: 2019年04月10日內容資訊: 英文 9 Slides
簡介

本報告提供撒哈拉以南的非洲 (SSA) 的智慧型手機用戶的行動、偏好、計劃調查分析,數位服務的利用為焦點之系統性資訊。

調查對象國家

  • 肯亞
  • 奈及利亞
  • 南非

調查內容

  • 摘要整理
  • 調查結果、分析
  • 調查手法、面板資訊
  • 關於著者、ANALYSYS MASON
目錄

"Operators in Nigeria have the opportunity to develop convenient mobile services to attract consumers that still prefer to use cash or that lack access to credit or debit payment cards."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Sub-Saharan Africa (SSA). In particular, it focuses on respondents' usage of digital services. The survey was conducted in association with On Device Research.

This report:

  • discusses the main ecommerce trends in Sub-Saharan Africa (SSA), including the type of devices that consumers use to purchase goods, the frequency of these payments and the main payment mechanisms for ecommerce as well as physical payments
  • provides insight into the organisations that consumers in these regions are most willing to trust
  • analyses consumer interest and ownership of various connected devices.

Survey data coverage:

The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1000 respondents per country, and 3000 respondents in the region.

Geographical coverage:

  • Kenya
  • Nigeria
  • South Africa

Table of Contents

  • Executive summary
  • Results and analysis
  • Methodology and panel information
  • About the author and Analysys Mason
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