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市場調查報告書

連網型消費者分析:澳洲、紐西蘭的行動通訊服務/設備

Connected Consumer Survey 2018: Mobile Services and Devices in Australia and New Zealand

出版商 Analysys Mason 商品編碼 815381
出版日期 內容資訊 英文 16 Slides
商品交期: 最快1-2個工作天內
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連網型消費者分析:澳洲、紐西蘭的行動通訊服務/設備 Connected Consumer Survey 2018: Mobile Services and Devices in Australia and New Zealand
出版日期: 2019年03月28日內容資訊: 英文 16 Slides
簡介

本報告提供澳洲、紐西蘭兩國的智慧型手機、用戶的行動和偏好,利用計劃的趨勢相關分析,尤其是以行動通訊服務/設備的市場趨勢為焦點,有獨有銷售管道的業者的競爭力的有無,及保持、獲得客戶中手機發揮的作用,4G使用者的支出額和參與度,帶給滿意度的影響,5G的認知度和5G支援服務的興趣度,資料的使用概況 與支出額的關係性等資訊彙整,為您概述為以下內容。

分析觀察對象國家

  • 澳洲
  • 紐西蘭

目錄

  • 摘要整理
  • 設備和流通管道
  • 4G、5G和附加價值服務
  • 資料與其收益化
  • 分析方法和面板資訊
  • 關於著者及Analysys Mason
目錄

"More than half of the respondents in Australia and New Zealand have not heard about the launch of 5G, but awareness is higher in Australia than in New Zealand."

This report focuses on aspects of Analysys Mason's ‘Connected Consumer Survey’ that relate to the behaviour, preferences and plans of mobile users in Australia and New Zealand. In particular, it focuses on respondents' usage of mobile services and devices.

THIS REPORT PROVIDES:

  • an assessment of the strength that operators have as smartphone sales channels
  • findings about the role of the handset in customer retention and acquisition
  • an analysis of the impact of 4G on mobile users' spend and engagement
  • a discussion about the effects that 4G has on customer satisfaction
  • a first look at customers' awareness of 5G and their interest for 5G-enabled mobile services
  • an analysis of the relationship between data usage and spend.

SURVEY DATA COVERAGE:

The research was conducted between July and September 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1000 respondents per country, and 2000 respondents in the region.

GEOGRAPHICAL COVERAGE:

  • Australia
  • New Zealand

Table of Contents

  • Executive summary
  • Devices and channels
  • 4G, 5G and value-added services
  • Data and monetisation
  • Methodology and panel information
  • About the authors and Analysys Mason
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