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市場調查報告書

連網型消費者調查:中東、北非的數位服務

Connected Consumer Survey 2018: Digital Services in the Middle East and North Africa

出版商 Analysys Mason 商品編碼 810796
出版日期 內容資訊 英文 9 Slides
商品交期: 最快1-2個工作天內
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連網型消費者調查:中東、北非的數位服務 Connected Consumer Survey 2018: Digital Services in the Middle East and North Africa
出版日期: 2019年03月21日內容資訊: 英文 9 Slides
簡介

本報告提供中東與北非各國的智慧型手機、用戶的行動和偏好,利用計劃的趨勢相關分析,尤其是各種數位服務 (電子商務/行動電子商務,付款服務等) 市場結構、趨勢為焦點,各種服務的利用頻率、交易額預測,及各種連網型設備的持有、利用的興趣度的資訊彙整,為您概述為以下內容。

分析觀察對象國家

  • 摩洛哥
  • 阿曼
  • 卡達
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國 (UAE)

目錄

  • 摘要整理
  • Results and analysis
  • 分析方法和面板資訊
  • 關於著者及Analysys Mason
目錄

"A perceived lack of security overtook usability as the greatest obstacle to mobile commerce in the Middle East and North Africa."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East and North Africa (MENA). In particular, it focuses on respondents' usage of digital services.

THIS REPORT:

  • discusses the main ecommerce trends in MENA, including the type of devices that consumers use to purchase goods, the frequency of these payments and the main payment mechanisms for ecommerce as well as physical payments
  • provides insight into the organisations that consumers in these regions are most willing to trust
  • analyses consumer interest and ownership of various connected devices.

SURVEY DATA COVERAGE:

The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 750 respondents per country, and 4500 respondents in the region.

GEOGRAPHICAL COVERAGE:

  • Morocco
  • Oman
  • Qatar
  • Saudi Arabia
  • UAE

Table of Contents

  • Executive summary
  • Results and analysis
  • Methodology and panel information
  • About the author and Analysys Mason
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