Connected Consumer Survey 2018: Digital Services in the Middle East and North Africa
|出版日期||內容資訊||英文 9 Slides
|連網型消費者調查:中東、北非的數位服務 Connected Consumer Survey 2018: Digital Services in the Middle East and North Africa|
|出版日期: 2019年03月21日||內容資訊: 英文 9 Slides||
本報告提供中東與北非各國的智慧型手機、用戶的行動和偏好，利用計劃的趨勢相關分析，尤其是各種數位服務 (電子商務/行動電子商務，付款服務等) 市場結構、趨勢為焦點，各種服務的利用頻率、交易額預測，及各種連網型設備的持有、利用的興趣度的資訊彙整，為您概述為以下內容。
"A perceived lack of security overtook usability as the greatest obstacle to mobile commerce in the Middle East and North Africa."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East and North Africa (MENA). In particular, it focuses on respondents' usage of digital services.
The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 750 respondents per country, and 4500 respondents in the region.