市場調查報告書

連網型消費者調查:中東、北非的OTT服務

Connected Consumer Survey 2018: OTT Services in the Middle East and North Africa

出版商 Analysys Mason 商品編碼 808307
出版日期 內容資訊 英文 9 Slides
商品交期: 最快1-2個工作天內
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連網型消費者調查:中東、北非的OTT服務 Connected Consumer Survey 2018: OTT Services in the Middle East and North Africa
出版日期: 2019年03月15日內容資訊: 英文 9 Slides
簡介

本報告提供中東、北非各國的智慧型手機、用戶的行動和偏好,利用計劃的趨勢相關分析,尤其是以OTT (Over the Top) 通訊及線上收費影片服務的使用趨勢為焦點,提供市場最新趨勢和市場規模,各種通訊應用程式的使用概況 ,現有的通訊服務的兼顧,主要的付款方式的資訊彙整,為您概述為以下內容。

目錄

  • 摘要整理
  • OTT通訊及線上收費影片服務
  • 分析方法和面板資訊
  • 關於著者及Analysys Mason
目錄

"Lifting barriers to VoIP traffic has revealed unmet mobile data demand that operators can monetise."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East and North Africa (MENA). In particular, it focuses on respondents' usage of over-the-top (OTT) communications and paid-for online video services.

THIS REPORT:

  • identifies which communications apps are used most in the Middle East and North Africa
  • highlights the pockets of growth left in the OTT communication market
  • identifies which app features are used most on communication apps
  • discusses the ways in which consumers balance their use of OTT communications with that of traditional services
  • identifies which paid-for online video services are most popular in the Middle East and North Africa.

SURVEY DATA COVERAGE:

The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in the Middle East and North Africa. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 750 respondents per country.

Table of Contents

  • Executive summary
  • OTT communication and paid-for online video services
  • Methodology and panel information
  • About the authors and Analysys Mason
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