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市場調查報告書

連網型消費者調查:歐洲和美國的OTT通訊服務

Connected Consumer Survey 2018: OTT Communication Services in Europe and the USA

出版商 Analysys Mason 商品編碼 770550
出版日期 內容資訊 英文 8 Slides
商品交期: 最快1-2個工作天內
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連網型消費者調查:歐洲和美國的OTT通訊服務 Connected Consumer Survey 2018: OTT Communication Services in Europe and the USA
出版日期: 2019年01月15日內容資訊: 英文 8 Slides
簡介

本報告提供歐洲和美國的智慧型手機用戶的行動、偏好、計劃調查分析,OTT通訊服務和社群媒體服務的利用為焦點之系統性資訊。

目錄

  • 摘要整理
  • OTT通訊服務和社群媒體服務
  • 調查手法和面板資訊
  • 關於著者、ANALYSYS MASON
目錄

"Older cohorts are driving the penetration growth in the OTT communication and social media market."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Europe and the USA. In particular, it focuses on respondents' usage of over-the-top (OTT) communications and social media services.

This report:

  • identifies which communications apps are used most in Europe and the USA
  • highlights the pockets of growth that remain in the OTT communication market
  • identifies which app features are used most on communication apps
  • discusses the ways in which consumers balance their use of OTT communications with that of traditional services.

Survey data coverage:

The research was conducted between July and September 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.

Table of Contents

  • Executive summary
  • OTT communication and social media services
  • Methodology and panel information
  • About the author and Analysys Mason
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