已開發市場的現有大型經營者的光纖部署:案例研究、最佳業務實踐

全球已開發市場的現有大型經營者，致力於擴大光纖引進後的用戶佔有率。

本報告提供現有的大型經營者對已發展市場的光纖部署調查，零售費用的結構，光纖部署的用戶佔有率、ARPU等對KPI的影響，主要經營者的案例研究，最佳業務實踐、建議等彙整資料。

調查課題

• 已開發市場的大型經營者從光纖的發展真實期待的用戶使用率
• 在速度、付加服務、價格方面已開發市場的現有經營者如何定位自家公司的零售光纖寬頻
• 先進國家市場的現有經營者的發展ARPU和固定寬頻市場佔有率等對運用上、財務上的KPI帶來怎樣的影響

案例研究

• NTT (日本)
• Orange (法國)
• Telefnicaó (西班牙)
• Telekom Deutschland (德國)

"Incumbent operators across developed markets worldwide have struggled to gain subscriber market share after deploying fibre."

This report analyses the impact of incumbent operators' FTTx deployments in various developed markets. It examines how these players are structuring their fibre retail tariffs and what impact such roll-outs have had on KPIs such as subscriber market share and ARPU. The report also provides recommendations for fibre operators that want to know how to best monetise their deployments.

This report answers the following questions.

• What rates of subscriber take-up can incumbent operators in developed markets realistically expect from their fibre deployments?
• How are incumbent operators in developed markets positioning their retail fibre broadband offers in terms of speeds, additional services and price?
• What kind of impact have incumbent operators' deployments in developed markets had on operational and financial KPIs such as ARPU and fixed broadband market share?

The following companies are featured in case studies.

• NTT (Japan)
• Orange (France)
• Telefónica (Spain)
• Telekom Deutschland (Germany)