表紙
市場調查報告書

西歐的收費電視、OTT視訊市場趨勢、預測 (2019-2024年)

Pay TV and OTT Video in Western Europe: Trends and Forecasts 2019-2024

出版商 Analysys Mason 商品編碼 750025
出版日期 內容資訊 英文 21 Slides
商品交期: 最快1-2個工作天內
價格
Back to Top
西歐的收費電視、OTT視訊市場趨勢、預測 (2019-2024年) Pay TV and OTT Video in Western Europe: Trends and Forecasts 2019-2024
出版日期: 2019年10月18日內容資訊: 英文 21 Slides
簡介

本報告提供西歐的收費電視、OTT視訊的市場地區整體及主要國家 (16個國家) 調查,用戶數、契約數、零售收益、ASPU等的變化、預測,技術、契約形態等各種區分的明細,主要趨勢,市場成長的影響因素分析等彙整資料。

目錄

  • 摘要整理
  • 地區趨勢
  • 各國趨勢
  • 預測手法、前提條件
  • 關於著者、Analysys Mason

調查內容

  • 收費電視
    • 家庭數、連線數
    • 零售收益
    • ASPU
      • 電纜 (模擬、數字)
      • IPTV
      • DTT
      • DHT
      • 業者OTT
      • 第三方OTT
  • OTT視訊
    • 用戶數
    • 零售收益
    • ASPU
      • 線性:流通管道 (收費、免費)
      • 線性:活動
      • TVoD (出租、擁有)
      • SVoD (收費、免費)

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

"Operator OTT services will drive the growth of traditional pay-TV providers' and operators' overall retail revenue from EUR32.5 billion in 2019 to EUR34.6 billion in 2024."

OTT video will generate 46% of TV and video retail revenue by 2024 and account for more paying users than traditional pay TV in Western Europe. This forecast unites our traditional pay-TV and OTT video forecasts for Western Europe into a single forecast because these services cannot be viewed in isolation.

This report provides:

  • forecasts for the number of pay-TV households and services, premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT. Operator OTT and third-party OTT are split by category of OTT video service - linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
  • forecasts for 16 individual countries and Western Europe as a whole.

Geographical coverage and key metrics

Geographical coverageKey metrics

  Regions modelled

  • Western Europe

  Countries modelled
  individually

  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK
  • pay-TV households and connections
  • OTT video users
  • retail revenue (spend)
  • ASPU

  Pay TV is split by the following
  access technologies:

  • cable (analogue and digital, CATV)
  • IPTV
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator OTT
  • third-party (non-operator) OTT

  OTT video is split as follows:

  • linear - channels (paid-for and free)
  • linear - events
  • TVoD - (rental and ownership)
  • SVoD (paid-for and free)

Table of Contents

  • 7. Executive summary
  • 8. 46% of TV and video retail revenue in Western Europe will be generated by OTT video services by 2024
  • 9. Net retail revenue for operators will grow by EUR2.1 billion between 2019 and 2024, compared to EUR8.7 billion for third-party OTT providers
  • 10. Traditional pay-TV retail revenue has peaked in most Western European countries, but OTT video revenue is also growing where traditional TV revenue is in decline
  • 11. Regional trends
  • 12. Geographical coverage: OTT services will account for a significant proportion of pay-TV provider and operators' customer relationships
  • 13. OTT video delivery has become a credible alternative to traditional access technologies for operators - operator OTT connections will exceed DTH by 2024
  • 14. Retail revenue for OTT video services will almost double in Western Europe between 2019 and 2024; the bulk of this continues to be for SVoD services1
  • 15. The number of subscriptions of IPTV and operators' OTT services will increase, but cable, DTH and pay-DTT subscription numbers will fall between 2019 and 2024
  • 16. SVoD take-up will continue to increase rapidly, but linear channel subscriptions are also valuable and increasingly popular
  • 17. Country-level trends
  • 18. France: IP migration will affect DTH more than other access technologies; Altice plans to continue using DVB-C over fibre for TV delivery
  • 19. France: the number of OTT video users will grow, driven by global SVoD services such as Netflix and Disney+ but French linear channel services also drive growth
  • 20. Germany: healthy growth in the number of IPTV subscriptions will counterbalance a decline in the use of DTH as Sky migrates some customers to OTT video
  • 21. Germany: OTT video ASPU will climb to EUR17.8 per month by 2024 as consumers subscribe to multiple, cheaper services alongside Netflix
  • 22. Italy: the market is moving away from traditional pay TV as Mediaset focuses on OTT for paid-for services and Sky plans a stronger OTT push
  • 23. Italy: DAZN has rapidly changed the OTT market in 2018/19 and many Italian consumers are choosing to use multiple OTT services side by side
  • 24. Spain: Movistar has re-entered the OTT market, this time with sport; this will accelerate the decline of non-IP TV delivery market share
  • 25. Spain: competition in the OTT video market is increasing; Netflix still dominates, but low-priced alternatives will encourage service stacking
  • 26. UK: Sky's ‘dishless' service has not yet materialised and IPTV growth is stalling; the prognosis for the UK market is less positive than last year
  • 27. UK: SVoD, especially Netflix, will continue to dominate the OTT video market but service stacking will increase diversity and value in the market
  • 28. Forecast methodology and assumptions
  • 29. Our spend forecasts focus on the direct flow of money between consumers and OTT video providers
  • 30. How we classify OTT video services in this forecast31.Further definitions
  • 32. About the authors and Analysys Mason
  • 33. About the authors
  • 34. About Analysys Mason
  • 35. Research from Analysys Mason
  • 36. Consulting from Analysys Mason

List of Figures

  • Figure 1: Traditional pay-TV and OTT retail revenue and ASPU, Western Europe, 2016--20241
  • Figure 2: Pay-TV and OTT video retail revenue growth by service type, Western Europe, 2019--2024
  • Figure 3: Contribution of traditional pay TV and OTT video to total change in retail revenue in Western Europe, 2018--2023
  • Figure 4: Household penetration of pay TV and of operator OTT by country, Western Europe, 2024
  • Figure 5: Traditional pay-TV and OTT retail revenue for operators and pay-TV providers, Western Europe, 2016--2024
  • Figure 6: Pay-TV spend and CAGRs by service type, Western Europe, 2019--2024
  • Figure 7: Pay-TV connections and CAGRs by service type, Western Europe, 2019--2024
  • Figure 8: OTT video retail revenue by service type and blended ASPU, Western Europe, 2016--2024
  • Figure 9: OTT video users and growth rates by service type, Western Europe, 2019--2024
  • Figure 10: OTT video spend and growth rates by service type, Western Europe, 2019--2024
  • Figure 11: Pay-TV connections and ASPU by access technology, Western Europe, 2016--2024
  • Figure 12: OTT video users by business model, Western Europe,2016--2024
  • Figure 13: Pay-TV connections and OTT video users by access technology, France, 2016, 2019 and 2024
  • Figure 14: Retail revenue by OTT video service type, and ASPU, France, 2016--2024
  • Figure 15: Number of users by service type, France, 2016--2024
  • Figure 16: Pay-TV connections and OTT video users by access technology, Germany, 2016, 2019 and 2024
  • Figure 17: Retail revenue by OTT video service type, and ASPU, Germany, 2016--2024
  • Figure 18: Number of users by service type, Germany, 2016--2024
  • Figure 19: Pay-TV connections and OTT video users by access technology, Italy, 2016, 2019 and 2024
  • Figure 20: Retail revenue by OTT video service type, and ASPU, Italy, 2016--2024
  • Figure 21: Number of users by service type, Italy, 2016--2024
  • Figure 22: Pay-TV connections and OTT video users by access technology, Spain, 2016, 2019 and 2024
  • Figure 23: Retail revenue by OTT video service type, and ASPU, Spain, 2016--2024
  • Figure 24: Number of users by service type, Spain, 2016--2024
  • Figure 25: Pay-TV connections and OTT video users by access technology, UK, 2016, 2019 and 2024
  • Figure 26: Retail revenue by OTT video service type, and ASPU, UK, 2016--2024
  • Figure 27: Number of users by service type, UK, 2016--2024
  • Figure 28: Scope of our spend forecasts
Back to Top