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市場調查報告書

行動服務的全球市場:趨勢、預測 (2017-2022年)

Mobile Services Worldwide: Trends and Forecasts 2018-2023

出版商 Analysys Mason 商品編碼 654975
出版日期 內容資訊 英文 14 Slides
商品交期: 最快1-2個工作天內
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行動服務的全球市場:趨勢、預測 (2017-2022年) Mobile Services Worldwide: Trends and Forecasts 2018-2023
出版日期: 2019年04月16日內容資訊: 英文 14 Slides
簡介

本報告提供全球行動通訊市場趨勢調查做,對連線數、收益、流量、ARPU的變化與預測,地區及各種區分的明細,全球及各地區的主要趨勢分析,業者策略,行動通訊業者的各種建議等彙整資料。

調查對象地區區分

  • 中歐、東歐
  • 亞太地區先進地區
  • 亞太地區新興地區
  • 南美
  • 中東、北非
  • 北美
  • 撒哈拉以南非洲
  • 西歐

調查項目 (KPI)

  • 連線數
    • 終端、行動寬頻、IoT
    • 預付、契約型
    • 2G、3G、4G、5G
    • 智慧型手機、非智慧型手機
  • 行動語音流量
    • 發信時間、MoU
  • 收益
    • 服務、零售
    • 預付、契約型
    • 終端、行動寬頻、IoT
    • 終端語音、通訊、資料
  • 行動ARPU
    • SIM、終端
    • 預付、契約型
    • 終端語音、資料

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目錄

"Mobile handset revenue will account for 44.9% of the total telecoms service revenue in 2023 due to the mobile-centric nature of most regions."

This report examines key trends and drivers and provides comprehensive mobile telecoms market forecasts worldwide and for eight individually modelled regions: North America, Latin America, Western Europe, Central and Eastern Europe, developed Asia-Pacific, emerging Asia-Pacific, the Middle East and North Africa and Sub-Saharan Africa.

This report provides:

  • a 5-year forecast of 117 mobile KPIs for the worldwide telecoms markets and eight geographical regions
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile service, and for eight geographical regions
  • an overview of operator strategies and region-specific topics, in order to highlight similarities and differences by means of a cross-region comparison
  • a summary of results, key implications and recommendations for mobile operators.

Coverage

Geographical coverageKey performance indicators

Regions modelled

  • Central and Eastern Europe (CEE)
  • Developed Asia--Pacific (DVAP)
  • Emerging Asia--Pacific (EMAP)
  • Latin America (LATAM)
  • Middle East and North Africa (MENA)
  • North America (NA)
  • Sub-Saharan Africa (SSA)
  • Western Europe (WE)

Connections
Mobile

  • Handset, mobile broadband, IoT
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone,
  • non-smartphone

Mobile voice traffic

  • Outgoing minutes, MoU

Revenue
Mobile

  • Service, retail
  • Prepaid, contract
  • Handset, mobile broadband, IoT
  • Handset voice, messaging, data

Mobile ARPU

  • SIMs, handset
  • Prepaid, contract
  • Handset voice, data

Table of Contents

  • 5.Executive summary
  • 6.Executive summary
  • 7.Worldwide trends
  • 8.Market overview: handset data revenue will continue to be the key contributor to total mobile revenue during the forecast period
  • 9.Worldwide: mobile data traffic will increase thanks to 5G launches in developed markets and increasing 4G take-up in developing markets
  • 10.Worldwide: increased data consumption combined with migration from prepaid to contract plans will decrease the rate of ARPU decline in the forecast period
  • 11.Worldwide: 5G roll-outs and digital services will be key areas for operator investment
  • 12.Key mergers, acquisitions and market entries
  • 13.Regional trends
  • 14.Western Europe: 5G spectrum auctions and launches of 5G services will be an important part of operators' activity in Western Europe during the forecast period
  • 15.Central and Eastern Europe: declining price pressure and improved LTE/LTE-A coverage will positively affect mobile ARPU
  • 16.Emerging Asia-Pacific: the overall mobile service revenue will continue to grow, driven by an increasing number of connections and growing mobile data revenue
  • 17.Developed Asia-Pacific: 5G roll-out plans are gathering pace while operators are aiming to capitalise on opportunities in the IoT segment
  • 18.Middle East and North Africa: data revenue from digital services and an increasing number of 4G/5G connections will help to offset declines in legacy services revenue
  • 19.Sub-Saharan Africa: SIM penetration growth rates will drop to single digits in most countries despite the sustained demand for mobile services
  • 20.Latin America: growth in the number of connections will be limited, but ARPU will be positively affected by an increase in the contract share of connections
  • 21.North America: the competitive market pressure will ease and MNOs will look for new opportunities in the FWA segment
  • 22.Forecast methodology and assumptions
  • 23.Our forecast model is supported by sound market knowledge
  • 24.Examples of forecast input drivers
  • 25.About the author and Analysys Mason
  • 26.About the author
  • 27.Analysys Mason's consulting and research are uniquely positioned
  • 28.Research from Analysys Mason
  • 29.Consulting from Analysys Mason

List of figures

  • Figure 1: Telecoms and pay-TV retail revenue by type and total service revenue, worldwide, 2013-2023
  • Figure 2: Telecoms retail revenue by mobile service type and mobile ARPU, worldwide (USD billion), 2013-2023
  • Figure 3: Telecoms retail revenue and growth rate by service type, worldwide, 2013-2023
  • Figure 4: Mobile connections by type, worldwide (million), 2013-2023
  • Figure 5: Mobile connections by generation, worldwide (million), 2013-2023
  • Figure 6: Mobile ARPU by type, worldwide (USD per month), 2013-2023
  • Figure 7: Contract share of mobile connections (excluding IoT), worldwide, 2013-2023
  • Figure 8: Mobile data traffic per connection, worldwide (MB per month), 2013-2023
  • Figure 9: Mobile penetration by country, worldwide, 2013-2023
  • Figure 10: Mobile ARPU by country, worldwide, 2013-2023
  • Figure 11: Recent and upcoming market structure changes worldwide
  • Figure 12: Mobile ARPU, Western Europe (USD per month), 2013-2023
  • Figure 13: Mobile connections by type, Western Europe (million), 2013-2023
  • Figure 14: Mobile ARPU, Central and Eastern Europe (USD per month), 2013-2023
  • Figure 15: Mobile connections by type, Central and Eastern Europe (million), 2013-2023
  • Figure 16: Mobile ARPU, emerging Asia-Pacific (USD per month), 2013-2023
  • Figure 17: Mobile connections by type, emerging Asia-Pacific (billion), 2013-2023
  • Figure 18: Mobile ARPU, developed Asia-Pacific (USD per month), 2013-2023
  • Figure 19: Mobile connections by type, developed Asia-Pacific (million), 2013-2023
  • Figure 20: Mobile ARPU, Middle East and North Africa (USD per month), 2013-2023
  • Figure 21: Mobile connections by type, Middle East and North Africa (million), 2013-2023
  • Figure 22: Mobile ARPU, Sub-Saharan Africa (USD per month), 2013-2023
  • Figure 23: Mobile connections by type, Sub-Saharan Africa (billion), 2013-2023
  • Figure 24: Mobile ARPU, Latin America (USD per month), 2013-2023
  • Figure 25: Mobile connections by type, Latin America (million), 2013-2023
  • Figure 26: Mobile ARPU, North America (USD per month), 2013-2023
  • Figure 27: Mobile connections by type, North America (million), 2013-2023
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