市場調查報告書

OTT線性服務:收費電視供應商對激化的競爭的市場機會的轉換策略

OTT Linear Services: How Pay-TV Providers can Turn Increased Competition Into an Opportunity

出版商 Analysys Mason 商品編碼 654211
出版日期 內容資訊 英文 6 Slides
商品交期: 最快1-2個工作天內
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OTT線性服務:收費電視供應商對激化的競爭的市場機會的轉換策略 OTT Linear Services: How Pay-TV Providers can Turn Increased Competition Into an Opportunity
出版日期: 2018年06月18日內容資訊: 英文 6 Slides
簡介

本報告提供為了迴避與OTT的競爭,轉換市場機會的傳統收費電視業者的各種策略驗證,3個類型的策略的提案,各種優點及缺點,各方法範例等彙整資料。

調查內容

  • 為了迴避與OTT經營者的競爭對傳統收費電視業者的建議
  • 3個類型的策略:優點及缺點相關討論
  • 各方法範例
目錄

"Traditional pay-TV providers and operators have three main ways of addressing the OTT threat."

Live TV content is being made available on over-the-top (OTT) platforms at a rapid pace; OTT linear services now directly compete with traditional pay-TV services. Pay-TV providers can counter this move by competing, collaborating or launching their own OTT linear services.

This report provides:

  • recommendations for traditional pay-TV operators looking to fend off OTT competitors
  • a discussion of the advantages and disadvantages of the three proposed strategies
  • an appendix with examples of each approach discussed.
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