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市場調查報告書

全球收費電視服務市場:2018年∼2023年的趨勢與預測

Pay-TV Services Worldwide: Trends and Forecasts 2018-2023

出版商 Analysys Mason 商品編碼 617179
出版日期 內容資訊 英文 28 Slides
商品交期: 最快1-2個工作天內
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全球收費電視服務市場:2018年∼2023年的趨勢與預測 Pay-TV Services Worldwide: Trends and Forecasts 2018-2023
出版日期: 2019年05月21日內容資訊: 英文 28 Slides
簡介

本報告提供全球收費電視服務市場相關調查分析,提供收費電視的用戶數·服務,高級OTT視訊用戶數與其零售收益 (支出)·用戶平均支出 (ASPU)的預測,各收費電視平台的預測,不同地區的預測,市場趨勢和促進因素概要等系統性資訊。

全球預測和地區比較

  • 全球:在IPTV和運營商OTT普及方面,先進亞太地區將持續成為普及率最高最高地區
  • 全球:傳統的付費電視零售收入在2017年達到頂峰,但成熟的供應商將通過自己的運營商OTT服務抵消收入下降
  • 全球:IP支持將推動付費電視連接和零售收入增長; 到2023年,IPTV和運營商OTT將佔付費電視連接的44%
  • 全球範圍:由於“剪線者”的持續影響,傳統的付費電視普及率將在除北美以外的所有地區增長

地區趨勢

  • 西歐:在運營商推動OTT服務下,付費電視提供商的零售總收入將從2018年的368億美元增長到2023年的409億美元
  • 中歐和東歐:傳統付費電視仍佔2018年至2023年間收入增長的大部分,但運營商OTT收入將快速增長
  • 中東和北非:中東和北非地區傳統付費電視和運營商提供的OTT服務的收入將繼續增長,但這將以ASPU為代價
  • 撒哈拉以南非洲地區:付費電視零售收入總額將從2018年的22億美元增長到2023年的31億美元,這主要得益於DTH和付費DTT的增加
  • 新興亞太地區:付費電視零售收入增長將在2018年至2023年之間強勁增長,但其中大部分將由傳統的付費電視技術推動,而不是OTT
  • 先進亞太地區:傳統的付費電視零售收入增長將從2020年開始停止; 未來的收入增長將受運營商OTT服務的推動
  • 北美:2018年至2023年間,傳統的付費電視零售收入將下降177億美元; 運營商OTT收入的增長只能部分抵消這一點
  • 拉丁美洲:2015年和2016年經濟衰退後的經濟復甦將導致該地區的連通性和零售收入有所增長、其他

預測手法與前提條件

關於著者和Analysys Mason

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目錄

"Pay-TV providers' total global retail revenue will increase by 3% between 2018 and 2023, driven by OTT services."

Retail revenue from video services offered by pay-TV players will grow from USD222 billion to USD230 billion between 2018 and 2023. OTT and IPTV will be the two drivers of this revenue growth, and cable and satellite revenue will decline considerably.

This report provides:

  • forecasts for the number of pay-TV households and services, the number of premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT
  • forecasts for eight regions.

Geographical coverage

Regions modelled

  • Western Europe
  • Central and Eastern Europe
  • Middle East and North Africa
  • Sub-Saharan Africa
  • Emerging Asia-Pacific
  • Developed Asia-Pacific
  • North America
  • Latin America

Table of Contents

  • 7. Worldwide forecasts and regional comparison
  • 8. Worldwide: developed Asia Pacific will continue to be the most advanced region in terms of both IPTV and operator OTT penetration
  • 9. Worldwide: traditional pay TV retail revenue peaked in 2017, but established providers will offset the revenue decline with their own operator OTT services
  • 10. Worldwide: IP enablement will drive pay TV connectivity and retail revenue growth; IPTV and operator OTT will account for 44% of pay TV connections by 2023
  • 11. Worldwide: traditional pay TV penetration will grow across all regions except North America, as the effect of 'cord cutters' will continue
  • 12. Regional trends
  • 13. Western Europe: the total retail revenue for pay TV providers will grow from USD36.8 billion in 2018 to USD40.9 billion in 2023, driven by operator OTT services
  • 14. Western Europe: the number of traditional pay TV connections will be stable; connectivity growth will be driven by traditional players' own OTT service launches
  • 15. Western Europe: the penetration of operator OTT services will vary widely from country to country depending on individual pay TV provider's strategies
  • 16. Central and Eastern Europe: traditional pay TV will still account for the majority of revenue growth between 2018 and 2023, but operator OTT revenue will grow rapidly
  • 17. Central and Eastern Europe: the number of pay TV and operator OTT connections will grow rapidly between 2018 and 2023; most of this will be from operator OTT
  • 18. Central and Eastern Europe: standalone operator OTT services are becoming more commonplace, leading to steady growth in operator OTT household penetration
  • 19. Middle East and North Africa: revenue for traditional pay TV and operator delivered OTT services will continue to grow in MENA, but this will be at the expense of ASPU
  • 20. Middle East and North Africa: the IPTV share of traditional pay TV users will grow from 26% in 2018 to 41% by 2023
  • 21. Middle East and North Africa: the total pay TV retail revenue will grow with a CAGR of 2.5%, but low disposable income and piracy will limit further revenue growth
  • 22. Sub Saharan Africa: the total pay TV retail revenue will grow from USD2.2 billion in 2018 to USD3.1 billion in 2023, driven by the increased take up of DTH and pay DTT
  • 23. Sub Saharan Africa: the number of traditional pay TV subscriptions will grow quickly, particularly for the three companies that dominate the market
  • 24. Sub Saharan Africa: IPTV and OTT services from traditional pay TV players are developing slowly because the telecoms infrastructure in the region is limited
  • 25. Emerging Asia Pacific: pay TV retail revenue growth will be strong between 2018 and 2023, but much of this will be driven by traditional pay TV technologies, not OTT
  • 26. Emerging Asia Pacific: customers will migrate away from cable and satellite and will move towards IPTV; first time subscribers will primarily take IP services
  • 27. Emerging Asia Pacific: household penetration of paid OTT services from operators and pay TV providers in EMAP (excluding China) will only grow to 2.5% by 2023
  • 28. Developed Asia Pacific: traditional pay TV retail revenue growth will stop from 2020 onwards; future revenue growth will be driven by operator OTT services
  • 29. Developed Asia Pacific: pay TV providers will counterbalance the decline in the number of cable and satellite subscriptions by gaining IPTV and OTT users
  • 30. Developed Asia Pacific: the traditional pay TV market is saturated across most of the region, causing pay TV providers to focus on IP enabled services
  • 31. North America: traditional pay TV retail revenue will fall by USD17.7 billion between 2018 and 2023; growth in operator OTT revenue will only partly counterbalance this
  • 32. North America: operator OTT connection growth will offset traditional pay TV connection losses after 2019, but the total retail revenue will decline as a result
  • 33. North America: the take up of operator OTT will grow significantly as pay TV players across the region launch their own services
  • 34. Latin America: economic recovery following recessions in 2015 and 2016 will result in some growth in connectivity and retail revenue across the region
  • 35. Latin America: cable and satellite will remain the two main technologies in use, but the number of IPTV connections will grow the most during the forecast period
  • 36. Latin America: operator OTT retail revenue will form only a small portion of operators' and other pay TV providers' total retail revenue
  • 37. Forecast methodology and assumptions
  • 38. Our spend forecasts focus on the direct flow of money between consumers and OTT video providers
  • 39. How we classify OTT video services in this forecast
  • 40. Further definitions
  • 41. About the authors and Analysys Mason
  • 42. About the authors
  • 43. Analysys Mason's consulting and research are uniquely positioned
  • 44. Research from Analysys Mason
  • 45. Consulting from Analysys Mason

List of figures

  • Figure 1: IPTV share of traditional pay TV connections and the number of operator OTT users as a percentage of the number of households, worldwide by region, 2023
  • Figure 2: Traditional pay TV and OTT retail revenue for operators and pay TV providers, worldwide, 2015 2023
  • Figure 3: Pay TV retail revenue and CAGR by service type, worldwide, 2018 2023
  • Figure 4: Pay TV connections and CAGR by service type, worldwide, 2018 2023
  • Figure 5: Pay TV connections and ASPU by access technology, worldwide, 2015 2023
  • Figure 6: The number of traditional pay TV connections as a percentage of the number of households, by region, 2015 2023
  • Figure 7: The number of operator OTT users as a percentage of the number of households, by region, 2015 2023
  • Figure 8: Traditional pay TV and OTT retail revenue for operators and pay TV providers, WE, 2015 2023
  • Figure 9: Pay TV retail revenue and CAGR by service type, WE, 2018 2023
  • Figure 10: Pay TV connections and CAGR by service type, WE, 2018 2023
  • Figure 11: Pay TV connections and ASPU by access technology, WE, 2015 2023
  • Figure 12a: The number of operator OTT users as a percentage of the number of households, WE, 2015 2023
  • Figure 12b: The number of operator OTT users as a percentage of the number of households, WE, 2015 2023
  • Figure 13: Traditional pay TV and OTT retail revenue for operators and pay TV providers, CEE, 2015 2023
  • Figure 14: Pay TV retail revenue and CAGR by service type, CEE, 2018 2023
  • Figure 15: Pay TV connections and CAGR by service type, CEE, 2018 2023
  • Figure 16: Pay TV connections and ASPU by access technology, CEE, 2015 2023
  • Figure 17a: The number of operator OTT users as a percentage of the number of households, CEE, 2015 2023
  • Figure 17b: The number of operator OTT users as a percentage of the number of households, CEE, 2015 2023
  • Figure 18: Traditional pay TV and OTT retail revenue for operators and pay TV providers, MENA, 2015 2023
  • Figure 19: Pay TV retail revenue and CAGR by service type, MENA, 2018 2023
  • Figure 20: Pay TV connections and CAGR by service type, MENA, 2018 2023
  • Figure 21: Pay TV connections and ASPU by access technology, MENA, 2015 2023
  • Figure 22: The number of traditional pay TV connections as a percentage of the number of households, MENA, 2015 2023
  • Figure 23: The number of operator OTT users as a percentage of the number of households, MENA, 2015 2023
  • Figure 24: Traditional pay TV and OTT retail revenue for operators and pay TV providers, SSA, 2015 2023
  • Figure 25: Pay TV retail revenue and CAGR by service type, SSA, 2018 2023
  • Figure 26: Pay TV connections and CAGR by service type, SSA, 2018 2023
  • Figure 27: Pay TV connections and ASPU by access technology, SSA, 2015 2023
  • Figure 28: Pay TV connections and operator OTT users by access technology, SSA, 2015 2023
  • Figure 29: Traditional pay TV and OTT retail revenue for operators and pay TV providers, EMAP, 2015 2023
  • Figure 30: Pay TV retail revenue and CAGR by service type, EMAP, 2018 2023
  • Figure 31: Pay TV connections and CAGR by service type, EMAP, 2018 2023
  • Figure 32: Pay TV connections and ASPU by access technology, EMAP, 2015 2023
  • Figure 33: The number of traditional pay TV connections as a percentage of the number of households, EMAP, 2015 2023
  • Figure 34: The number of operator OTT users as a percentage of the number of households, EMAP, 2015 2023
  • Figure 35: Traditional pay TV and OTT retail revenue for operators and pay TV providers, DVAP, 2015 2023
  • Figure 36: Pay TV retail revenue and CAGR by service type, DVAP, 2018 2023
  • Figure 37: Pay TV connections and CAGR by service type, DVAP, 2018 2023
  • Figure 38: Pay TV connections and ASPU by access technology, DVAP, 2015 2023
  • Figure 39: The number of traditional pay TV connections as a percentage of the number of households, DVAP, 2015 2023
  • Figure 40: The number of operator OTT users as a percentage of the number of households, DVAP, 2015 2023
  • Figure 41: Traditional pay TV and OTT retail revenue for operators and pay TV providers, NA, 2015 2023
  • Figure 42: Pay TV retail revenue and CAGR by service type, NA, 2018 2023
  • Figure 43: Pay TV connections and CAGR by service type, NA, 2018 2023
  • Figure 44: Pay TV connections and ASPU by access technology, NA, 2015 2023
  • Figure 45: The number of traditional pay TV connections as a percentage of the number of households, NA, 2015 2023
  • Figure 46: The number of operator OTT users as a percentage of the number of households, NA, 2015 2023
  • Figure 47: Traditional pay TV and OTT retail revenue for operators and pay TV providers, LATAM, 2015 2023
  • Figure 48: Pay TV retail revenue and CAGR by service type, LATAM, 2018 2023
  • Figure 49: Pay TV connections and CAGR by service type, LATAM, 2018 2023
  • Figure 50: Pay TV connections and ASPU by access technology, LATAM, 2015 2023
  • Figure 51: Pay TV and operator OTT household penetration by access technology, LATAM, 2015 2023
  • Figure 52: Scope of our spend forecasts
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