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市場調查報告書

新興亞太地區OTT影像市場動向與預測:2017年∼2022年

OTT Video in Emerging Asia-Pacific: Trends and Forecasts 2017-2022

出版商 Analysys Mason 商品編碼 606798
出版日期 內容資訊 英文 15 Slides
商品交期: 最快1-2個工作天內
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新興亞太地區OTT影像市場動向與預測:2017年∼2022年 OTT Video in Emerging Asia-Pacific: Trends and Forecasts 2017-2022
出版日期: 2018年02月20日 內容資訊: 英文 15 Slides
簡介

新興亞太地區OTT影像服務支出規模、2017年底達76億美元預計2022年將擴大至213億美元。

本報告針對新興亞太地區OTT影像市場調查分析、高級OTT影像使用者數量、支出、單人使用者平均支出 (ASPU) 、種類分類預測、國家分類、地區分類預測、市場動向與促進因素等整體情報。

摘要整理

地區預測與各國比較

  • 世界
  • 新興亞太地區 (EMAP)

各國預測

  • 中國:預計OTT企業將從廣告支援服務轉為加入付費直播、SVoD、並在SVoD獲得成功
  • 印度:ARPU將因免費使用者轉弱、高級OTT在2022年預計將達8,600萬使用者
  • 印尼:許多消費者將接受多種服務、現場直播服務受歡迎但平均支出降低
  • 馬來西亞:受到線性、SVoD服務的混合促進、普及率2022年將與中國匹敵
  • 菲律賓: 因iflix與Tribe促進緩慢成長、但ASPU依然低落
  • 泰國:受到著作權侵害的業者促進以設備為中心的多種OTT合作控制

預測方法與前提條件

關於作者與Analysys Mason

目錄

"Paid-for OTT video services' worth will increase from USD7.6 billion at the end of 2017 to USD21.3 billion by 2022."

In China, massive over-the-top (OTT) players such as Alibaba, Baidu and Tencent will compete for OTT SVoD subscribers. In other parts of emerging Asia-Pacific (EMAP), partnerships between OTT providers and telecoms operators will stimulate subscriptions.

This report provides:

  • forecasts for the number of premium OTT video users, spend and average spend per user (ASPU)
  • forecasts split by category of OTT video service - linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
  • forecasts for six individual countries, and emerging Asia-Pacific as a whole
  • an overview of the trends and drivers in the market.

Key performance indicators:

  • Users/subscribers
  • Population penetration
  • Spend
  • ASPU

All of the above split by the following categories of OTT video service:

  • Linear - channels (paid-for and free)
  • Linear - events
  • TVoD - rental
  • TVoD - ownership
  • SVoD (paid-for and free)

Also split by device type:

  • Smartphone
  • Tablet
  • PC
  • TV set (including STB, smart TVs, consoles and other streamers)

Geographical coverage:

Region

Emerging Asia-Pacific

Countries

China, India, Indonesia, Malaysia, Philippines, Thailand

Table of Contents

  • 5. Executive summary
  • 6. Paid-for OTT video services' worth will increase from USD7.6 billion at the end of 2017 to USD21.3 billion by 2022
  • 7. How we classify services in this forecast
  • 8. SVoD services will account for almost three quarters of all retail revenue growth between 2017 and 2022
  • 9. China may drive regional market trends, but many other countries will have stronger growth rates
  • 10. Key recommendations for TV and video stakeholders
  • 11. Regionl forecasts and country comparison
  • 12. Worldwide: Emerging Asia-Pacific accounted for 43% of the world's premium OTT users in 2017 and will account for 49% by 2022
  • 13. EMAP: Outside of China, only around half of the 167 million users of premium OTT video services in EMAP will pay for them directly in 2022
  • 14. EMAP: B2B2C models will drive OTT user in the region; OTT linear channels will also become popular
  • 15. EMAP: Regional trends are driven by China, which will account for 57% of premium OTT video users by 2022
  • 16. Country forecasts
  • 17. China: OTT players will try to convert ad-supported services to paid live and SVoD subscriptions; they will succeed with SVoD
  • 18. India: ASPU will remain diluted by non-paying users but premium OTT will reach 86 million users by 2022
  • 19. Indonesia: Many consumers take multiple services and live streaming services are popular, but the average spend is low
  • 20. Malaysia: Penetration will match that in China by 2022, driven by a mixture of linear and SVoD services
  • 21. Philippines: Growth, from a low base, will be stimulated by iflix and Tribe, but ASPU will remain low
  • 22. Thailand: Piracy has prompted operators to launch device-centric multi-OTT-partner bundles
  • 23. Forecast methodology and assumptions
  • 24. Our spend forecasts focus on the direct flow of money between consumers and OTT video providers
  • 25. About the authors and Analysys Mason
  • 26. About the authors
  • 27. About Analysys Mason
  • 28. Research from Analysys Mason
  • 29. Consulting from Analysys Mason

List of Figure

  • Figure 1: OTT video retail revenue by service type and blended ASPU, EMAP, 2013-2022
  • Figure 2: OTT video retail revenue growth by service type, EMAP, 2017-2022
  • Figure 3: OTT video retail revenue growth and user growth by country, emerging Asia-Pacific, 2017-2022
  • Figure 4: SVoD, TVoD and linear share of retail revenues for OTT video, and premium OTT video user penetration, worldwide by region, 2022
  • Figure 5: OTT video retail revenue by service type and blended ASPU, EMAP, 2013-2022
  • Figure 6: OTT video users and growth rates by service type, EMAP, 2017-2022
  • Figure 7: OTT video spend and growth rates by service type, EMAP, 2017-2022
  • Figure 8: OTT video users and ASPU by business model, EMAP excluding China, 2013-2022
  • Figure 9: SVoD, TVoD and linear share of retail revenues for OTT video, and premium OTT video user penetration, emerging Asia-Pacific, 2022
  • Figure 10: Retail revenue for OTT video service types, China, 2015-2022
  • Figure 11: Key information, China, 2017
  • Figure 12: Retail revenue for OTT video service types, India, 2015-2022
  • Figure 13: Key Information, India, 2017
  • Figure 14: Retail revenue for OTT video service types, Indonesia, 2015-2022
  • Figure 15: Key information, Indonesia, 2017
  • Figure 16: Retail revenue for OTT video service types, Malaysia, 2015-2022
  • Figure 17: Key information, Malaysia, 2017
  • Figure 18: Retail revenue for OTT video service types, Philippines, 2015-2022
  • Figure 19: Key information, Philippines, 2017
  • Figure 20: Retail revenue for OTT video service types, Thailand, 2015-2022
  • Figure 21: Key information, Thailand, 2017
  • Figure 22: Scope of our premium OTT video spend forecasts
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