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市場調查報告書

新興市場固網行動整合組合:成長機會

Converged Fixed-Mobile Bundles in Emerging Markets: Opportunities for Growth

出版商 Analysys Mason 商品編碼 605088
出版日期 內容資訊 英文 32 Slides
商品交期: 最快1-2個工作天內
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新興市場固網行動整合組合:成長機會 Converged Fixed-Mobile Bundles in Emerging Markets: Opportunities for Growth
出版日期: 2018年02月13日 內容資訊: 英文 32 Slides
簡介

本報告針對新興市場固網行動組合成長機會進行調查、提供對業者的最佳方式、固網行動組合對業者的影響與實例分析。

主要調查內容

  • 新興市場與先進市場、開始固網行動組合的背景有何不同?
  • 設計固網行動組合時需要檢討的對於整合業者而言的最佳方式是什麼?
  • 固網行動組合對於新興市場業者營運、財務KPI的影響是?
  • 受到新興市場固網行動組合販售、可用性影響的獨立固定行動業者擔任哪種角色?

實例分析

  • China Mobile
  • China Telecom
  • China Unicom
  • AIS (泰國)
  • True (泰國)
  • Veon (獨立國家國協 (CIS))

新興市場固網行動組合潛在影響

目錄

"Most emerging market operators must view fixed-mobile bundles as an opportunity rather than a threat."

Operators in emerging markets may be concerned about the risks of revenue cannibalisation from launching fixed-mobile bundles. However, converged bundles are popular in some emerging markets and can help operators to increase their share of revenue.

This report answers the following questions.

  • How is the context of the launch of fixed-mobile bundles different in emerging markets compared to that in developed markets?
  • What are some of the best approaches for converged operators that are considering how to design their fixed-mobile bundles?
  • What impact have fixed-mobile bundles had on the operational and financial KPIs of operators in emerging markets?
  • How will the role of standalone fixed and mobile operators be affected by the launch and availability of fixed-mobile bundles in emerging markets?

Case studies in this report include:

  • China Mobile
  • China Telecom
  • China Unicom
  • AIS (Thailand)
  • True (Thailand)
  • Veon (Confederation of Independent States (CIS))

Potential impact of fixed-mobile bundles in emerging markets

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