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市場調查報告書

消費者的智慧型手機使用趨勢分析:漫遊的使用情形

Consumer Smartphone Analytics: Roaming Usage

出版商 Analysys Mason 商品編碼 605087
出版日期 內容資訊 英文 16 Slides
商品交期: 最快1-2個工作天內
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消費者的智慧型手機使用趨勢分析:漫遊的使用情形 Consumer Smartphone Analytics: Roaming Usage
出版日期: 2018年02月14日 內容資訊: 英文 16 Slides
簡介

本報告提供全球消費者,在國外利用 (漫遊) 時候的智慧型手機使用概況 等相關分析,漫遊時與在國內利用的利用方法、頻率的差異 - 只連接Wi-Fi的比率,其他網路的選擇、使用概況 等 - ,通訊費用的提高帶給漫遊利用的影響,漫遊時主要使用的應用程式/服務,(國外) 網路連接手段受限時的選擇、使用概況 ,今後的市場成長機會預測等的相關調查。

目錄

  • 摘要整理
  • 智慧型手機的利用形態:漫遊 (國外) vs. 國內
  • 蜂巢式通訊功能和Wi-Fi功能的附屬率
  • 分析方法與調查面板資訊
  • 關於著者及ANALYSYS MASON

分析觀察對象國家

  • 德國,英國,美國
目錄

"Consumers from different countries showed a similar use profile when roaming, revealing a 'core' level of usage that is resistant to high prices."

This report analyses real-world smartphone usage data to answer questions regarding consumer behaviour while roaming. The strong differences in the pricing of mobile connectivity, and the availability and quality of Wi-Fi connectivity limited the possibilities of smartphone usage in times when consumers were in greater need of connectivity. The report analyses how consumers responded to this scarcity of connectivity, uncovering mobile data monetisation opportunities.

This report answers the following questions:

  • How do smartphone engagements change when consumers are roaming?
  • How does mobile data pricing while roaming influence app usage and data consumption levels?
  • Which networks are used for which apps and services, and to what degree?
  • How much do smartphone users rely on Wi-Fi while abroad? What are the changes compared to the usage at home?
  • Is legacy to OTT communication substitution accelerated when roaming? By what margin?
  • Are there unexplored monetisation opportunities for operators?

SURVEY DATA COVERAGE

The analysis is based on data provided by Verto Analytics, and was collected using a passive on-device monitoring app called 'Smart Panel'. The app runs in the background of the device. It registers actions undertaken by the user and relevant activity on the device, namely:

  • app download and usage
  • system processes
  • data traffic from each app/process
  • voice traffic
  • web browser activity.

GEOGRAPHICAL COVERAGE

  • Germany
  • UK
  • USA.

Table of Contents

  • EXECUTIVE SUMMARY
  • ROAMING VS HOME SMARTPHONE ENGAGEMENT
  • CELLULAR AND WI-FI ATTACHMENT RATES
  • METHODOLOGY AND PANEL INFORMATION
  • ABOUT THE AUTHORS AND ANALYSYS MASON
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