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市場調查報告書

歐洲的OTT視訊市場趨勢與預測:2017年∼2022年

OTT Video in Europe: Trends and Forecasts 2017-2022

出版商 Analysys Mason 商品編碼 605083
出版日期 內容資訊 英文 19 Slides
商品交期: 最快1-2個工作天內
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歐洲的OTT視訊市場趨勢與預測:2017年∼2022年 OTT Video in Europe: Trends and Forecasts 2017-2022
出版日期: 2018年02月15日 內容資訊: 英文 19 Slides
簡介

歐洲的OTT視訊市場規模預計至2022年達180億歐元,構成電視影音設備零售收益成長的80%以上。

本報告提供歐洲的OTT視訊市場相關調查分析,高級OTT視訊用戶數,支出,每用戶平均支出 (ASPU) 、各分類的預測,各國、各地區的預測,加上市場趨勢和促進因素等系統性資訊。

摘要整理

地區的預測和各國家比較

  • 全球
  • 西歐
  • 中東歐

各國的預測

  • 法國
  • 德國
  • 義大利
  • 波蘭
  • 西班牙
  • 土耳其
  • 英國

預測手法與前提條件

關於著者和Analysys Mason

目錄

"OTT video in Europe will be worth EUR18 billion by 2022, and will account for over 80% of TV and video retail revenue growth."

Paid-for OTT video services' worth will increase from EUR8.1 billion at the end of 2017 to EUR18.0 billion by 2022. SVoD services will account for almost three quarters of this growth, but operators moving pay-TV services to OTT delivery will also foster multi-billion-euro growth.

This report provides:

  • forecasts for the number of premium OTT video users, spend and average spend per user (ASPU)
  • forecasts split by category of OTT video service - linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
  • forecasts for 32 individual countries, and each of Central & Eastern Europe and Western Europe as a whole
  • an overview of the trends and drivers in the market.

Key performance indicators:

  • Users/subscribers
  • Population penetration
  • Spend
  • ASPU

All of the above split by the following categories of OTT video service:

  • Linear - channels (paid-for and free)
  • Linear - events
  • TVoD - rental
  • TVoD - ownership
  • SVoD (paid-for and free)

Also split by device type:

  • Smartphone
  • Tablet
  • PC
  • TV set (including STB, smart TVs, consoles and other streamers)

Geographical coverage:

Region

Western Europe

  • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK

Central & Eastern Europe

  • Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Ukraine

Table of Contents

  • 5. Executive summary
  • 6. Paid-for OTT video services' worth will increase from EUR8.1 billion at the end of 2017 to EUR18.0 billion by 2022
  • 7. How we classify services in this forecast
  • 8. SVoD services will account for almost three quarters of all retail revenue growth between 2017 and 2022
  • 9. Revenue growth will be buoyed by pay-TV providers pushing further into OTT video services; almost all countries will register double-digit CAGRs
  • 10. Key recommendations for TV and video stakeholders
  • 11. Regional forecasts and country comparison
  • 12. Worldwide: Western European OTT video will thrive, but take-up in Central & Eastern Europe will struggle to gain scale in many countries
  • 13. Western Europe: SVoD will account for 70% of consumer spend on OTT by 202 but live streaming content will be worth EUR2.1 billion per year too
  • 14. Western Europe: Operators' role in launching linear services, and integrating OTT SVoD into their STBs, will significantly affect the market
  • 15. Western Europe: Almost 20% of the OTT video spend in Ireland, Italy, Switzerland and the UK will be for linear services by 2022
  • 16. Central & Eastern Europe: Live streaming content will account for 26% of OTT spend by 2022, primarily driven by telco sports services in Turkey
  • 17. Central & Eastern Europe: SVoD has struggled to gain scale but OTT linear Channels have established a valuable presence
  • 18. Central & Eastern Europe: The relative importance of SVoD, TVoD and linear services varies significantly by market - Turkey is a notable outlier
  • 19. Country forecasts
  • 20. France: SVoD will drive continued growth in the French market; a mix of local and international players will co-exist
  • 21. Germany: Stronger consumer disinclination to TV and video subscriptions will buoy TVoD and thus increase overall ASPU
  • 22. Italy: A very competitive market where all key TV providers are involved in OTT will boost penetration from current low levels
  • 23. Poland: Low OTT video penetration is a result of cheap pay-TV packages ad high piracy levels
  • 24. Spain: Investment in high-end OTT video and Spanish content will push premium OTT video revenue past EUR 1 billion by 2022
  • 25. Turkey: Turkcell and Türk Telecom have boosted linear OTT revenue but SVoD will drive future growth
  • 26. UK: Spend will approach EUR4 billion per year, driven by users taking multiple SVoD services and Sky Q going OTT
  • 27. Forecast methodology and assumptions
  • 28. Our spend forecasts focus on the direct flow of money between consumers and OTT video providers
  • 29. About the authors and Analysys Mason
  • 30. About the authors
  • 31. About Analysys Mason
  • 32. Research from Analysys Mason
  • 33. Consulting form Analysys Mason

List of figures

  • Figure 1: OTT video retail revenue by service type and blended ASPU, Europe, 2013-2022
  • Figure 2: OTT video retail revenue growth by service type, Europe, 2017-2022
  • Figure 3: OTT video retail revenue growth by country and/or region, Europe, 2017-2022
  • Figure 4: SVoD, TVoD and linear share of retail revenues for OTT video, and premium OTT video user penetration worldwide by region, 2022
  • Figure 5: OTT video retail revenue by service type and blended ASPU, Western Europe, 2013-2022
  • Figure 6: OTT video users ad growth rates by service type, Western Europe, 2017-2022
  • Figure 7: OTT video spend and growth rates by service type, Western Europe, 2017-2022
  • Figure 8: OTT video users ad ASPU by business model, Western Europe, 2013-2022
  • Figure 9: SVoD, TVoD and linear share of retail revenues for OTT video, and premium OTT video user penetration, Western Europe, 2022
  • Figure 10: OTT video retail revenue by service type and blended ASPU, CEE, 2013-2022
  • Figure 11: OTT video users and growth rates by service type, CEE, 2017-2022
  • Figure 12: OTT video spend and growth rates by service type, CEE, 2017-2022
  • Figure 13: OTT video users and ASPU by business model, CEE, 2013-2022
  • Figure 14: SVoD, TVoD and linear share of retail revenues for OTT video, and premium OTT video user penetration, Central and Eastern Europe, 2022
  • Figure 15: Retail revenue for OTT video service types, France, 2015-2022
  • Figure 16: Key information, France, 2017
  • Figure 17: Retail revenue for OTT video service types, Germany, 2015-2022
  • Figure 18: Key information, Germany, 2017
  • Figure 19: Retail revenue for OTT video service types, Italy, 2015-2022
  • Figure 20: Key information, Italy, 2017
  • Figure 21: Retail revenue for OTT video service types, Poland, 2015-2022
  • Figure 22: Key information, Poland, 2017
  • Figure 23: Retail revenue for OTT video service types, Spain, 2015-2022
  • Figure 24: Key information, Turkey, 2017
  • Figure 25: Retail revenue for OTT video service types, Turkey, 2015-2022
  • Figure 26: Key information, turkey, 2017
  • Figure 27: Retail revenue for OTT video service types, UK, 2015-2022
  • Figure 28: Key information, UK, 2017
  • Figure 29: Scope of our premium OTT video spend forecasts
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