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市場調查報告書

業者數位服務機會:全球趨勢與預測(2018年∼2023年)

Digital Service Opportunities for Operators: Worldwide Trends and Forecasts 2018-2023

出版商 Analysys Mason 商品編碼 565347
出版日期 內容資訊 英文 21 Slides
商品交期: 最快1-2個工作天內
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業者數位服務機會:全球趨勢與預測(2018年∼2023年) Digital Service Opportunities for Operators: Worldwide Trends and Forecasts 2018-2023
出版日期: 2019年02月19日內容資訊: 英文 21 Slides
簡介

業者數位服務的收益,從2017年到2023年的年複合成長率(CAGR)預計將有20%的成長。

本報告針對全球業者的數位服務進行調查分析,提供全球及各地區的收益預測、業者收益佔有率、主要趨勢、 業者的戰略等整體資訊。

全球趨勢

  • 全球:業者的數位服務收益,2017年∼2023年複合成長率(CAGR)預計將有20%的成長。
  • 全球:至2023年為止,業者透過行動金融服務獲得收益的16%
  • 全球:業者致力於在行動商務收益上獲得廣大的市佔率
  • 世界:業者在數位廣告收益上的收益,到2023年為止將會增加至178億美元
  • 世界:業者到2023年為止,IDM總收益的佔有率將會擴大至約5%

西歐

  • 西歐:業者的行動錢包、行動商務市場的佔有率已經展開相當激烈的競爭,目前依然相當侷限
  • 西歐:由於對於IDM服務的需要擴大,給了業者收益大幅度成長的良機

中歐、東歐

  • 中歐、東歐:業者的行動錢包解決方案已在市場上穩定
  • 中歐、東歐:業者的數位廣告收益已經超過IDM的收益

中東、北非

  • 中東、北非:隨著對於電子商務、行動錢包服務的需求擴大,業者的機會也隨之增加。
  • 中東、北非:在廣告市場中,仍舊是舊有手法佔優勢,不過數位廣告市場的佔有率也有增加的趨勢

撒哈拉以南的非洲

  • 撒哈拉以南的非洲:隨著行動支付市場規模的擴大,促進了電子商務的收益成長
  • 撒哈拉以南的非洲:業者因為IDM市場市佔率的擴大而開始站穩腳步

新興的亞太地區

  • 新興的亞太地區:行動錢包、支付市場當中的競爭相當激烈,業者成長的可能性相當侷限
  • 新興的亞太地區:隨著使用者行動的變化,數位廣告、IDM部門的業者因而衍生相當多的機會

先進的亞太地區

  • 先進的亞太地區:在行動錢包市場當中,由於競爭相當激烈,業者的市佔率有減少的趨勢
  • 先進的亞太地區:使用者由電子商務開始轉移至行動商務,業者進入穩定期

北美

北美:在行動錢包部門,金融機關持續享有優勢

  • 北美:數位廣告、IDM提供業者長期的成長預測

拉丁美洲

  • 拉丁美洲:行動錢包、行動商務上的收益急速增加,大多是因為金融機關所帶來的助力
  • 拉丁美洲:數位廣告、IDM部門當中,業者的角色較為侷限,不過收益市佔率到2023年為止會持續增加

預測手法與先決條件

關於作者與Analysys Mason

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目錄

"Operators' revenue from digital services is expected to increase at a CAGR of 20% between 2017 and 2023, but to achieve this, operators must compete with well-established digital service providers."

Worldwide, operators' digital service revenue could increase to 3.8% of the total mobile service revenue if operators continue to invest in the digital segment. The highest share of this revenue will be generated by operators in North America and emerging Asia-Pacific.

This report provides:

  • worldwide and regional revenue forecasts for the following vertical markets:
    • mobile money and payments
    • mobile commerce
    • digital advertising
    • mobile identity management
  • an estimate of the revenue that operators could accrue from each of these verticals in each region
  • analysis of key trends in each vertical market and region
  • discussion of strategic measures that operators could implement to capture a greater share of the revenue from digital services in each region.

Table of Contents

  • 7.Worldwide trends
  • 8.Worldwide: operators' revenue from digital services will increase at a CAGR of 20% between 2017 and 2023
  • 9.Worldwide: operators will accumulate 16% of the mobile money service revenue by 2023
  • 10.Worldwide: operators will struggle to gain a significant share of the worldwide mobile commerce revenue
  • 11.Worldwide: operators' digital advertising revenue will increase to USD17.8 billion by 2023
  • 12.Worldwide: operators will increase their share of the total identity management revenue to around 5% by 2023
  • 13.Western Europe
  • 14.Western Europe: operators' share of the mobile money and m-commerce markets will remain limited due to strong competition
  • 15.Western Europe: the increasing demand for identity management services will create significant revenue growth opportunities for operators
  • 16.Central and Eastern Europe
  • 17.Central and Eastern Europe: mobile money solutions provided by operators have become established in the market
  • 18.Central and Eastern Europe: operators' revenue from digital advertising will be greater than that from identity management services by 2023
  • 19.Middle East and North Africa
  • 20.Middle East and North Africa: the increasing demand for ecommerce and mobile money services will create more opportunities for operators
  • 21.Middle East and North Africa: conventional methods still dominate the advertising market, but the digital advertising market share will increase
  • 22.Sub-Saharan Africa
  • 23.Sub-Saharan Africa: expansion in the size of the mobile money market will drive ecommerce revenue growth
  • 24.Sub-Saharan Africa: operators are well-positioned to increase their identity management market share
  • 25.Emerging Asia-Pacific
  • 26.Emerging Asia-Pacific: there will be limited potential for operators in the mobile money and payments markets due to strong regional players
  • 27.Emerging Asia-Pacific: changing user behaviour will create more opportunities for operators in the digital advertising and IdM segments
  • 28.Developed Asia-Pacific
  • 29.Developed Asia-Pacific: operators' share of the mobile money market is declining due to strong competition
  • 30.Developed Asia-Pacific: operators are well-positioned to take advantage of users' migration from ecommerce to m-commerce
  • 31.North America
  • 32.North America: financial institutions will continue to dominate the mobile money segment
  • 33.North America: digital advertising and identity management offer operators long-term growth prospects
  • 34.Latin America
  • 35.Latin America: revenue from mobile money and m-commerce services will grow quickly, mostly driven by financial institutions
  • 36.Latin America: operators' role in the digital advertising and IdM segments will be limited, but their revenue share will increase by 2023
  • 37.Forecast methodology and assumptions
  • 38.Forecast methodology and assumptions
  • 39.About the authors and Analysys Mason
  • 40.About the authors
  • 41.Analysys Mason's consulting and research are uniquely positioned
  • 42.Research from Analysys Mason
  • 43.Consulting from Analysys Mason

List of figures

  • Figure 1: Revenue from mobile and digital services and digital as a percentage of service revenue, worldwide, 2013--2023
  • Figure 2: Mobile money revenue and operators' share of revenue, worldwide, 2013--2023
  • Figure 3: M-commerce revenue and operators' share of revenue, worldwide, 2013--2023
  • Figure 4: Digital advertising revenue and operators' share of revenue, worldwide, 2013--2023
  • Figure 5: Identity management revenue and operators' share of revenue, worldwide, 2013--2023
  • Figure 6: Mobile money revenue and operators' share of revenue, Western Europe, 2013--2023
  • Figure 7: M-commerce revenue and operators' share of revenue, Western Europe, 2013--2023
  • Figure 8: Digital advertising revenue and operators' share of revenue, Western Europe, 2013--2023
  • Figure 9: Identity management revenue, and operators' share of revenue, Western Europe, 2013--2023
  • Figure 10: Mobile money revenue and operators' share of revenue, Central and Eastern Europe, 2013--2023
  • Figure 11: M-commerce revenue and operators' share of revenue, Central and Eastern Europe, 2013--2023
  • Figure 12: Digital advertising revenue and operators' share of revenue, Central and Eastern Europe, 2013--2023
  • Figure 13: Identity management revenue, and operators' share of revenue, Central and Eastern Europe, 2013--2023
  • Figure 14: Mobile money revenue, and operators' share of revenue, Middle East and North Africa, 2013--2023
  • Figure 15: M-commerce revenue, and operators' share of revenue, Middle East and North Africa, 2013--2023
  • Figure 16: Digital advertising revenue, and operators' share of revenue, Middle East and North Africa, 2013--2023
  • Figure 17: Identity management revenue, and operators' share of revenue, Middle East and North Africa, 2013--2023
  • Figure 18: Mobile money revenue, and operators' share of revenue, Sub-Saharan Africa, 2013--2023
  • Figure 19: M-commerce revenue, and operators' share of revenue, Sub-Saharan Africa, 2013--2023
  • Figure 20: Digital advertising revenue, and operators' share of revenue, Sub-Saharan Africa, 2013--2023
  • Figure 21: Identity management revenue, and operators' share of revenue, Sub-Saharan Africa, 2013--2023
  • Figure 22: Mobile money revenue, and operators' share of revenue, emerging Asia--Pacific, 2013--2023
  • Figure 23: M-commerce revenue, and operators' share of revenue, emerging Asia--Pacific, 2013--2023
  • Figure 24: Digital advertising revenue, and operators' share of revenue, emerging Asia--Pacific, 2013--2023
  • Figure 25: Identity management revenue, and operators' share of revenue, emerging Asia--Pacific, 2013--2023
  • Figure 26: Mobile money revenue, and operators' share of revenue, developed Asia--Pacific, 2013--2023
  • Figure 27: M-commerce revenue, and operators' share of revenue, developed Asia--Pacific, 2013--2023
  • Figure 28: Digital advertising revenue, and operators' share of revenue, developed Asia--Pacific, 2013--2023
  • Figure 29: Identity management revenue, and operators' share of revenue, developed Asia--Pacific, 2013--2023
  • Figure 30: Mobile money revenue, and operators' share of revenue, North America, 2013--2023
  • Figure 31: M-commerce revenue, and operators' share of revenue, North America, 2013--2023
  • Figure 32: Digital advertising revenue, and operators' share of revenue, North America, 2013--2023
  • Figure 33: Identity management revenue, and operators' share of revenue, North America, 2013--2023
  • Figure 34: Mobile money revenue, and operators' share of revenue, Latin America, 2013--2023
  • Figure 35: M-commerce revenue, and operators' share of revenue, Latin America, 2013--2023
  • Figure 36: Digital advertising revenue, and operators' share of revenue, Latin America, 2013--2023
  • Figure 37: Identity management revenue, and operators' share of revenue, Latin America, 2013--2023
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