Connected Consumer Survey 2018: Mobile Services and Devices in Sub-Saharan Africa
"The data market in Sub-Saharan Africa is growing, which will result in better revenue opportunities for operators than in more-mature data markets."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Sub-Saharan Africa (SSA). In particular, it focuses on the handset channel dynamics, the usage of mobile services, spending and the level of awareness of 5G. The survey was conducted in association with On Device Research.
The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1000 respondents per country, and 3000 respondents in the region.