表紙
市場調查報告書

連網型消費者調查:撒哈拉以南的非洲的行動服務和設備

Connected Consumer Survey 2018: Mobile Services and Devices in Sub-Saharan Africa

出版商 Analysys Mason 商品編碼 428076
出版日期 內容資訊 英文 13 Slides
商品交期: 最快1-2個工作天內
價格
Back to Top
連網型消費者調查:撒哈拉以南的非洲的行動服務和設備 Connected Consumer Survey 2018: Mobile Services and Devices in Sub-Saharan Africa
出版日期: 2019年04月08日內容資訊: 英文 13 Slides
簡介

本報告以撒哈拉以南的非洲地區的智慧型手機用戶的行動、偏好、計劃為研究主題,提供以行動服務和設備的利用為焦點之系統性資訊。

目錄

  • 摘要整理
  • 終端的流通管道趨勢
  • 4G的利用與收益化
  • 調查手法和面板資訊
  • 關於著者、ANALYSYS MASON

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

"The data market in Sub-Saharan Africa is growing, which will result in better revenue opportunities for operators than in more-mature data markets."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Sub-Saharan Africa (SSA). In particular, it focuses on the handset channel dynamics, the usage of mobile services, spending and the level of awareness of 5G. The survey was conducted in association with On Device Research.

THIS REPORT PROVIDES:

  • insight into operators performance as smartphone sales channels, and how their performance relates to consumers' choice of tariffs
  • an analysis of mobile data usage patterns among respondents and how they get affected by data pricing
  • an assessment of the impact of 4G on mobile users' spend and engagement with their smartphones
  • insight into subscribers' awareness of 5G and the potential of 5G use cases
  • an analysis of data utilisation levels for subscribers and the effects of differing approaches to overage.

SURVEY DATA COVERAGE:

The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1000 respondents per country, and 3000 respondents in the region.

GEOGRAPHICAL COVERAGE:

  • Kenya
  • Nigeria
  • South Africa

Table of Contents

  • Executive summary
  • Handsetchannel dynamics
  • Network technology adoption
  • Data usage and monetisation
  • Methodology and panel information
  • About author and Analysys Mason
Back to Top