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市場調查報告書

新興亞太地區的收費電視服務:趨勢與預測 2017 - 2022年

Pay-TV Services in Emerging Asia-Pacific: Trends and Forecasts 2017-2022

出版商 Analysys Mason 商品編碼 376353
出版日期 內容資訊 英文 12 slides
商品交期: 最快1-2個工作天內
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新興亞太地區的收費電視服務:趨勢與預測 2017 - 2022年 Pay-TV Services in Emerging Asia-Pacific: Trends and Forecasts 2017-2022
出版日期: 2018年01月15日內容資訊: 英文 12 slides
簡介

本報告提供新興亞太地區的收費電視市場相關調查,提供收費電視用戶數,服務,支出及ASPU的預測,各收費電視平台的預測 (電纜 (模擬·數位),網路電視,收費DTT,衛星 (DTH) 及TV播送的OTT視訊) 、全部區域 (EMAP) 以及各國預測,市場的趨勢·促進要素的概要,及主要各國概要等。

目錄

  • 地區預測·各國比較
  • 新興亞太地區:IPTV將蓬勃發展,但在支出和用戶增長方面最大的贏家將是OTT電視機
  • 亞太新興:商品搭售,盜版和數位轉型是影響該地區增長的一些關鍵因素
  • 新興亞太地區:IPTV和衛星服務的強勁增長將以有線電視為代價
  • 新興亞太地區:OTT增長強勁,但在中短期內絕大多數市場不會犧牲傳統的收費電視
  • 新興亞太地區:IPTV和衛星比有線電視擁有更大的增長前景
  • 各國預測
  • 中國:從2017年起,OTT視頻的價值和規模將比傳統付費電視快速增長
  • 印度:Reliance Jio的光纖野心將打破或破壞印度的付費電視業務
  • 印度尼西亞:Telekom Indonesia雄心勃勃的三合一策略將有助於從2017年起的付費電視成長
  • 馬來西亞:基礎設施投資將推動IPTV和OTT視頻服務的增長
  • 菲律賓:衛星服務將繼續引領市場,而盜版則會減速增長
  • 泰國:由於業者把重點放在OTT服務上,傳統付費電視用戶數量的增長將受到限制
  • 越南:隨著業者光纖計劃在預測晚期升高,IPTV增長將取代有線電視增長
  • 預測手法·前提條件
  • 著者·Analysys Mason 、其他

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
"Cable subscriptions will decline as IPTV and satellite thrive, but OTT casts a shadow over traditional pay-TV growth."

The Chinese market dominates the emerging Asia--Pacific region, accounting for 59% of all connections, but the dynamics across the region vary greatly and the interplay between cable, IPTV, satellite and OTT video services will differ from country-to-country.

This report provides:

  • forecasts for the number of pay-TV households, services, spend and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and OTT video delivered to the TV set
  • forecasts for seven individual countries and the emerging Asia--Pacific (EMAP) region as a whole
  • an overview of the trends and drivers in the market
  • top-level overviews of the key countries in the region.

Geographical coverage

Region
  • Emerging Asia--Pacific

Countries

  • China, India, Indonesia, Malaysia, Philippines, Thailand, Vietnam.

Table of Contents

  • 5. Regional forecasts and cross-country comparison
  • 6. Emerging Asia-Pacific: IPTV will thrive, but the greatest winner in terms of spend and subscriber growth will be OTT-to-the-TV-set
  • 7. Emerging Asia-Pacific: Bundling, piracy and digital migration are some of the key factors that affect growth in the region
  • 8. Emerging Asia-Pacific: Strong growth in IPTV and satellite services will be at the expense of cable
  • 9. Emerging Asia-Pacific: OTT growth will be strong, but not at the expense of traditional pay TV in most markets in the short-to-medium term
  • 10. Emerging Asia-Pacific: IPTV and satellite have greater growth prospects than cable
  • 11. Individual country forecasts
  • 12. China: OTT video will increase in value and scale at a faster rate than traditional pay TV from 2017 onwards
  • 13. India: Reliance Jio's fibre aspirations will make or break the Indian pay-TV business
  • 14. Indonesia: Telekom Indonesia's ambitious triple-play strategy will help to double pay-TV from 2017 onwards
  • 15. Malaysia: Infrastructure investment will drive growth in IPTV and OTT video services
  • 16. Philippines: Satellite services will continue to lead the market, while piracy will subdue growth
  • 17. Thailand: Growth in the number of traditional pay-TV subscribers will be limited as operators focus on OTT services
  • 18. Vietnam: Cable growth will be supplanted by IPTV growth as operator fibre plans ramp up later in the forecast period
  • 19. Forecast methodology and assumptions
  • 20. Our spend forecasts focus on linear and on-demand content to the TV set
  • 21. Our definitions of 'OTT-video-to-the-TV' services
  • 22. About the author and Analysys Mason
  • 23. About the author
  • 24. Analysys Mason's consulting and research are uniquely positioned
  • 25. Research from Analysys Mason
  • 26. Consulting from Analysys Mason

List of figures

  • Figure 1: Pay-TV spend by service type and ASPU for traditional and OTT-to-the-TV-set services, emerging Asia-Pacific, 2014-2022
  • Figure 2: Pay-TV spend and growth rates by service type, emerging Asia-Pacific, 2016-2022
  • Figure 3: Pay-TV connections and growth rates by type, emerging Asia-Pacific, 2016-2022
  • Figure 4: Selected factors that affect the take-up and value of pay-TV services in emerging Asia-Pacific
  • Figure 5: Pay-TV connections and ASPU by access technology, merging Asia-Pacific, 2014-2022
  • Figure 6: Household penetration of traditional pay-TV services, emerging Asia-Pacific countries, 2014-2022
  • Figure 7: OTT-to-the-TV-set subscription penetration, emerging Asia-Pacific countries, 2014-2022
  • Figure 8: Traditional pay-TV connections by technology and OTT-video-to-the-TV-set penetration by country, emerging Asia-Pacific, 2022
  • Figure 9: Household penetration of pay TV by access technology, China, 2014-2022
  • Figure 10: Household penetration of pay TV by access technology, India, 2014-2022
  • Figure 11: Household penetration of pay TV by access technology, Indonesia, 2014-2022
  • Figure 12: Household penetration of pay TV by access technology, Malaysia, 2014-2022
  • Figure 13: Household penetration of pay TV by access technology, Philippines, 2014-2022
  • Figure 14: Household penetration of pay TV by access technology, Thailand, 2014-2022
  • Figure 15: Household penetration of pay TV by access technology, Vietnam, 2014-2022
  • Figure 16: Scope of our pay-TV spend forecasts
  • Figure 17: Definition of OTT video services to the TV
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